A Quick Tip by setikeyvan

My husband and I are a real estate team and we've been skeptical about the "real estate professional genre." We promised each other that we would stay away from the mold and remain ourselves. We want to represent ourselves accurately and we want our marketing efforts to be representative of who we are in reality. Plain and simple. So you can imagine what we thought when our company managers started to talk about cold calling scripts, open house scripts, friend scripts, funeral scripts (just kidding), etc. All in all we resisted. Our interactive, direct mail and social media marketing strategies are very personable. And we wanted the same for our telemarketing marketing efforts. So my husband started cold calling (don't worry, the numbers were not on the Do Not Call List - we abide by the rules). One day I was drowning out his usual cold calling efforts while focusing on my work, when suddenly my ears propped up and I thought, "wow he sounds really good right now." I turned around and noticed he was reading a script for the first time! So all in all, we re-evaluated our opinion of scripts for the telemarketing portion of our efforts. You can still be yourself when using script. A script just helps you ask the right questions. It's like a coach of sorts - and trust me, coaches are few and far between in the competitive real estate industry.