See's Candy is awesome. I frequently buy it as a gift and when we have parties, I will buy some and display it for guests to eat at their leisure (similar to mixed nuts or wasabi peas)
I admire and enjoy so many things about their operation, including:
Deliciousness. Their candy tastes great. I much prefer their chocolate to other supposedly higher class and more expensive chocolatiers.
Great Variety. They make so many great candies. My favorites are the bordeauxs (brown sugar and buttercream), caramels and scotchmellows (marshmallow, chocolate and caramel). It is fun to pick out your own selection, or if you are in a hurry, you can select a pre-arranged box.
Samples: Anytime you walk into a store, they immediately hand you a sample piece of candy. Sometimes you get two samples.
Store Experience: The stores are always clean and well organized and the staff is extremely friendly. They will gift wrap your boxes for free.
Cost. Here is the most unbelievable part:
See's per pound $15.60
Godiva per pound $44.00
I didn't realize how cheap See's was relative to Godiva until recently. When buying candy for a party I spent $20 at See's and was shocked at the low price since I thought I bought a large amount. I remarked what a great value it was and asked the woman helping me what I could get for $20 at Godiva to which she replied, "a box."
In our local mall there is both a See's and a Godiva store. I cannot figure out how the Godiva stays in business. I guess I can understand how people prefer Godiva to See's, but not at that price. See's seems like such a compelling value in comparison.
One interesting sidenote is that See's is owned by Warren Buffett's Berkshire Hathaway Inc. That the worlds most famous "value investor" purchased and owns this brand demonstrates my assertion that See's is a great value and a great company.
I know I am not alone in my admiration as I have heard both @taraH2 and @melonymlewis extolling the virtues of See's.
What did you think of this review?