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Sephora opened its first US store in New York in 1997. Its North American headquarters are located in San Francisco, with marketing offices in New York City. Sephora is a division of Moet Hennessy Louis Vuitton. Sephora is known for their sampling program and for their life time return policy.
The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product. Beauty Insider members also receive sample-size gifts on their birthday.