THE STORY OF BLUEBOTTLE COFFEE
In the late 1600s, the Turkish army swept across much of Eastern and Central Europe, arriving at Vienna in 1683. Besieged and desperate, the Viennese needed an emissary who could pass through Turkish lines to get a message to the nearby Polish troops. Franz George Kolshitsky, who spoke Turkish and Arabic, took on the assignment disguised in a Turkish uniform.
After many perilous close calls, Kolshitsky completed his valiant deed, returning to give the Viennese the news of the Poles' imminent rescue of their city. On September 13, the Turks were repelled from Vienna, leaving everything they brought: camels, tents, honey, and strange bags of beans which were thought to be camel feed. Kolshitsky, having lived in the Arab world for several years, knew these were bags of coffee. Using the money bestowed on him by the mayor of Vienna for his heroic deed, Kolshitsky bought the Turks' coffee, opened Central Europe's first coffee house (The Blue Bottle), and brought coffee to a grateful Vienna.
319 years later, in Oakland, California, a slightly disaffected freelance musician and coffee lunatic, weary of the grande eggnog latte, and the double skim pumpkin-pie macchiato, decides to open a roaster for people who are clamoring for the actual taste of freshly roasted coffee. Using a miniscule six-pound batch roaster, he makes an historic vow:
"I will only sell coffee less ...