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The Mission Myth:Building Nonprofit Momentum Through Better Business by Deirdre Maloney

This is a guide about how to run a successful nonprofit organization.

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How to get the most out of your efforts on behalf of a nonprofit entity !

  • Jan 31, 2012
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The Mission Myth- Building Nonprofit Momentum
Through Better Business
is an excellent book
on how to manage all aspects of a non-profit
organization. A non-profit functions very much
like a for profit business. Both business
structures require management, money, marketing
and measurement.

The Mission Myth begins with an inspirational
story of a struggling entity- The Colorado Aids
Project (CAP). The effort evolved slowly into a
multimillion dollar nonprofit organization with
little formal structure. CAP needed formal systems,
strong internal policies/procedures, an internet
server and up-to-date kitchen facilities.

Deirdre Maloney explains how CAP became a better
non-profit business through careful management of
people, the mission, marketing and resources.

Deirdre Maloney explains that managers are not
always liked. Sharing power is another difficult
area due to the need to establish organizational
boundaries while ensuring accountability for all
the parties. Most of all, the corporate culture
must come to a collective realization that people
make errors. In addition, a manager inevitably
carries part of the job from the office to home.

Systems are needed to ensure that an organization
can meet its goals on a timely basis. Task management
needs to be efficient, consistent and cost-effective.
Ultimately, the funders need to come to a
realization that the organization is meeting
its goals. Otherwise, the gift giving and donations
may suffer.

The marketing dimension is important because the
activity inspires people to act on behalf of the
nonprofit organization. In addition, a clearly
defined mission matters. An independent audit
committee of the Board of Directors is another
important element in a successful nonprofit undertaking.

The Mission Myth is an important contribution to
the literature of the non-profit sector. Deirdre Maloney
explains the essential elements of managing a non-profit,
as well as opportunities and major pitfalls. Nowhere
are the pitfalls more evident than in the closure of
St. Vincent's Hospital in New York City. Nearly six months
after St. Vincent's closed its doors, other emergency
rooms were overloaded with more patients, more ambulance
runs and longer waiting times for emergency medical

Credits: First Published on Blogcritics
How to get the most out of your efforts on behalf of a nonprofit entity !

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January 31, 2012
This sounds like a great guide for all non-profits! Thanks for sharing.
January 31, 2012
This guide plus my review will help you get started if you are ever interested in pursuing the area. The review (above) has some things that are not in the book.
February 01, 2012
I will most definitely keep you in mind.
February 01, 2012
Thank you.
January 31, 2012
sounds pretty informative! maybe one day I will open a non-profit organization.... :)
January 31, 2012
You'll need this book if you ever do so.
About the reviewer
Dr Joseph S Maresca ()
Ranked #25
Dr. Joseph S. Maresca CPA, CISA      Amazon / KDP Books:   SEARCH -College Vibrations by Dr.Joseph S. Maresca   SEARCH- Consumption,Savings and the Public Debt … more
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