How to get the most out of your efforts on behalf of a nonprofit entity !
Jan 31, 2012
The Mission Myth- Building Nonprofit Momentum Through Better Business is an excellent book on how to manage all aspects of a non-profit organization. A non-profit functions very much like a for profit business. Both business structures require management, money, marketing and measurement.
The Mission Myth begins with an inspirational story of a struggling entity- The Colorado Aids Project (CAP). The effort evolved slowly into a multimillion dollar nonprofit organization with little formal structure. CAP needed formal systems, strong internal policies/procedures, an internet server and up-to-date kitchen facilities.
Deirdre Maloney explains how CAP became a better non-profit business through careful management of people, the mission, marketing and resources.
Deirdre Maloney explains that managers are not always liked. Sharing power is another difficult area due to the need to establish organizational boundaries while ensuring accountability for all the parties. Most of all, the corporate culture must come to a collective realization that people make errors. In addition, a manager inevitably carries part of the job from the office to home.
Systems are needed to ensure that an organization can meet its goals on a timely basis. Task management needs to be efficient, consistent and cost-effective. Ultimately, the funders need to come to a realization that the organization is meeting its goals. Otherwise, the gift giving and donations may suffer.
The marketing dimension is important because the activity inspires people to act on behalf of the nonprofit organization. In addition, a clearly defined mission matters. An independent audit committee of the Board of Directors is another important element in a successful nonprofit undertaking.
The Mission Myth is an important contribution to the literature of the non-profit sector. Deirdre Maloney explains the essential elements of managing a non-profit, as well as opportunities and major pitfalls. Nowhere are the pitfalls more evident than in the closure of St. Vincent's Hospital in New York City. Nearly six months after St. Vincent's closed its doors, other emergency rooms were overloaded with more patients, more ambulance runs and longer waiting times for emergency medical services.
Deirdre Maloney establishes the four M's of running a successful nonprofit organization. They are management, money, marketing and measurement. She explains why these four components are essential for running a nonprofit compamy. I have a greater appreciation for the four M's because I work for a nonprofit. I enjoyed reading about reading about her personal challenges of running a nonprofit organization that provides services to people living with AIDS. She briefly describes the types of … more