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Two Buck Chuck

Plonk wine distributed by Bronco wines

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"A chicken in every pot and a car in every garage."

  • Apr 8, 2009
  • by

As this most mis-assigned phrase in American political history is, so too maybe the goal of Mr. Two Buck Chuck, also known as Fred Franzia. The famed (depending on your perspective) maker of $2 Chuck and of course the favorite of many Trader Joe's customers! Mr. Franzias stated goal it is "to have an inexpensive wine that everybody in the U.S. can afford." a quote from Harvey Posert, a spokesman for Bronco.
According to Fred, who will be marketing his newest inexpensive wine to the likes of Ruby Tuesday, with his new $3.00 chuck! Oh boy I can't wait, and in turn you can buy this wine for $10.00 which is only a 235% mark-up! This in my opinion is not a good trend! Like the famous phrase above in the title, perhaps the unintended goal of Mr. Franzia and Bronco is to have a "cheap wine in every restaurant and a marginal wine in every glass!" who knows?

Like the famous phrase above in the title, it appears Freds real goal is a "cheap wine in every restaurant and a marginal wine in every glass!" Now according to a Bronco wine Harvey Posert, a spokesman for Bronco, "Bronco is also one of the largest wineries(loose translation) in the country and it has enormous efficiencies of scale".

Yep that is what I look for in my wine, "enormous efficiencies of scale", which beg the question "please could I have some more sir?" Doubtful anyone will want more, but hey anything is possible. There are many folks drinking wine from a box and are perfectly content and yes maybe 235% markup on $3.00 is what the doctor has ordered for these economic times which we are living in, what do you think? Would you pay $10.00 to drink Two-Buck Chuck? I think for a few dollars more you could get a respectable wine like Toasted Head Chardonnay which is sold in many restaurants and is on the inexpensive side of the wine menu!

I guess I really brought two different issues to the discussion table here, one the over inflated price of buying wine @ at a restaurant (with an average markup of over 400%) and two the promulgation of inexpensive quaffers flooding wine menus across the country, posing as something palatable at infalted prices. Which is why on count one, I whole heartedly believe in BYOB! and in the future and my god I know this will sound pretentious as hell, but BYOG as well. Once you are comfortable with the practice it is relatively seemless! My wife just rolled her eye's at me, for the mere suggestion of BYOG and a carrying case! You know she's thinking, "someone stop him please, he is out of control!"

That said, yes I'll will admit it I have become a "cork-dork" ! Some might say I've become a wine snob! But I am tired of drinking wine from glasses thicker than Aunt Mildred's glasses, so thick and clunky you could potentially take out a mugger with the damn thing! So if you see me with my "little wine purse", please don't disparage me too harshly as I imagine you have wished that you too had the temerity to do the same! Also very tired of drinking "plonk" wine with over inflated prices, I mean c'mon on folks (speaking to restaurateur's) do you really think I don't know what you paid for that wine on the menu? A 400% markup is ridiculous by any standard, I know you need to make a profit but c'mon! (you can also see that statement posted at RantnRave.com) J/k. So for me to BYOB for a $10.00 -$15.00 corkage it is so worth it!
If I am out and about happen to want to dine without my little wine-purse, then I will stop by a grocery store pick up a similar bottle and pay corkage. Saves me some green and little frustration!
On point two,  about the "boutique" wine from real winemakers and the cost per bottle difference, frankly there is no comparison! Bronco wines makes plonk (yes it's a real word), pure and simple! Real winemakers  produce a wine(s) that's not only on another level, it's on another playing field! I'm saying it's the little league vs. the major league comparison. Here's another way of looking at it, you have suave and sophisticated and theirs (bronco) is insipid and boring! Purple koolaide for adults!
But some folks are happy to drink these wines, but what they don't know is that for maybe a few dollars more they could be drinking an Italian wine like the one featured in my blog for $7.99! Click on this link: http://cuveecorner.blogspot.com/2009/03/tormaresca-2007-neprica-red... and see you don't have to spend a fortune to buy a some-what serious wine, that definitely has some refinement and special qualities compared to drinking plonk for $2!   World Wide Words: Plonk
Two Buck Chuck The nose knows!

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April 08, 2009
HealthyRache was right, so I deleted my comment and added it to the body of the original post!
About the reviewer
Bill Eyer ()
Ranked #123
"Hi, this Bill Eyer owner of this blog and I hope you will take a moment to visit my wine blog and let me know what you think, good, bad or indifferent! What you will find there are reviews of wine, … more
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Franzia, Two Buck Chuck, Bronco Wine


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