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Urban Decay

American cosmetics company founded in 1996 by David Soward, Wende Zomnir, and Sandy Lerner

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Urbanized

  • Dec 13, 2008
  • by
Rating:
+4
I'm a big fan of Urban Decay cosmetics due to the edgy and glamorous color palette. My favorite of the line is the high quality and richly pigmented eye shadows. UD is ideal for extended wear and lasts longer than many eye shadows on the market. If colors are too edgy for your taste, their colors also blends well with other brands like Shiseido and Smashbox. 
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January 08, 2009
Whenever I go to Sephora, I always see the Urban Decay set up next to the Hard Candy set up. These two brands always seem so similar! For some reason, I always end up at Hard Candy — but I'd be up for giving Urban Decay a try. How would you compare the two brands?
 
December 13, 2008
Liasol- i agree with you on the "club wear" but i've also discovered that some of the bestselling choices are also the tamer colors. For example, "Midnight Cowboy" is fun yet more subdued than the other shades like "Asphyxia".
 
December 13, 2008
I love thier deep rich eye shadows too, but I do tend to think of my Urban Decay as "club wear". Thanks for the tip on blending with some of the "calmer" brands.
 
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Tina L. ()
Ranked #561
I'm an avid music blogger at my site Audiotaco.com and a regular contributor to Interlude Magazine. You can catch me at several concerts a month (sometimes several a week) with a camera in hand and singing … more
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Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, Patricia Holmes, and Sandy Lerner. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand. The brand is primarily sold in mid to high-end beauty stores, such as Ulta, Sephora, and recently Macy's. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002 to the Falic Group. In 2009 it was acquired by Castanea Partners, a private equity firm. The label is based in Newport Beach, California, and has a distribution center in Hallandale Beach, Florida.

Urban Decay claims not to employ animal testing in the creation of its products, and marks on its website which products are considered vegan. It also offers 100% synthetic fiber makeup brushes, including blush and powder brushes, made from taklon as an alternative to typical brushes constructed from animal hair.Every item that is 100% vegan is denoted on the website by a paw print, which means it is "Marley Approved", Marley being the dog of an Urban Decay executive. Additionally, they have received approval by The Coalition for Consumer Information on Cosmetics and PETA's 5th Annual Best Cruelty-Free Cosmetics Line award.
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