So you've grabbed the attention of a Luncher with a catchy logo and a unique tagline (see my tagline tips here), now it is on to your Welcome Message to do the talking. This is the first introduction to what your community is all about. It is short, so it might leave questions unanswered - which is something you can always address further in the About section of your community.
Your Welcome Message should give the passerby the what and the why about your community. What is the community about and why or what for you have created it. This is especially important if your community title and tagline are not very descriptive. If your community is an extension of your blog, business, or it is set up for a specific event - this is a good place to share that as well.
Here are a few Welcome Messages that I think are successful at communicating the purpose of their communities while simultaneously infusing it with some personality:
Joy In Birthing: "Welcome to Joy In Birthing, we strive to empower women and ourselves to become conscious of our actions, words, thoughts and desires, so that we may teach our children the beauty of living a conscious life."
Life With Dogs: "Dogs bring richness to our lives. This community is for anyone who wants to learn more about products, travel, training, health, and just loves to talk about their dogs."
Manhattan Beach Local: "My family has lived here since the 1920's so I feel real connection to our little town. I've set up this community to allow us to share our tips and advice. From summer concerts at pollywog, to roundhouse aquarium, to favorite local restaurants."
If you read carefully, each of these Welcome Messages answer the questions of what and why without being blunt. If your community is created out of something you are passionate about, make sure your Welcome Message reflects that. Remember, this is your chance not to leave people wondering what your community is all about. You don't want them leaving simply because they don't 'get it'.
I am a woman, a wife, a mother, a daughter, a sister, an aunt, a cousin, a friend, a Christ follower, an Interior Designer, a blog author, a cook, an artist, an eco-conscious consumer, a nature lover, … more
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A community welcome message is a 250-character message from you, the founder, that welcomes a potential member to your community. It will appear in the right column of your community homepage. It should speak to both potential members and current members. Here are some examples:
I love talking wine and am looking for others who do too! Enjoy the site, and I encourage you to join and take part!
Interested in traveling in Italy and exchanging your travel experiences? That's what we're all about, good conversation about a great country.