These guys sucked me over to WellsTrade with their "100 free trades a year" offer over a year ago. I liked the idea of the free trades, but more important for me was that my checking account, savings account, and trading account would all be linked through a Wells "prime" account. I also thought Etrade had a shot of going belly up, so I felt much better about having my money at Wells.
The Good: - Wells is a solid financial institution (only required + 13.7 billion after stress test). - Easy to digest monthly statements, all accounts are linked, and can easily transfer funds quickly between accounts.
The Bad: - Understaffed, atrocious customer service. When they have issues with their website, and you have to call in to place a trade, you will be on hold a minimum of 20 minutes (today it took me 35 minutes to get a broker on the phone). - Unstable website. The clown on the phone told me this was the first time the website had been down in 6 months. REALLY? Technically, he may be right, but he's clearly not counting the times the website has been so slow at the opening and closing of trading, that my browser times out.
WellsTrade / Prime account is fine if you only make a few trades a year, and you just accept the apathy of the big banks, but if you expect customer service, or actually want to be able to execute a trade within 30 minutes, you should probably stick with an online brokerage.
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About the reviewer
Ross Weber (rjweber21)
I like to surf, ski, golf, play volleyball - basically anything outdoors. I don't like playing pool, golden tee, or shuffleboard (during the day) in dank bars.
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