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Lunch » Tags » Coffee » Reviews » Yuban Breakfast Blend Ground Coffee, 12-Ounce Bags » User review

The Freddy Corleone of Coffee

  • Apr 12, 2008
  • by
Rating:
-3
If I were to coin a phrase to describe a character who was not only weak willed, but also on the shady side I'd call him a "weak cup of coffee." For instance, I'd call Freddy Corleone a "weak cup of coffee." Or maybe I'd call a weak cup of coffee a Freddy Corleone. Either way...

I suspected I was in trouble with this eco-sensitive Yuban just by the packaging. It fills all the requirements of being an "eco-cliche." The palette is brown and green, and the cover photo is of a sun-dappled forest - somewhere - could be Latin America, could be Wisconsin. And then there's the clever guilt inducer: The Coffee You Make Can Make a Difference. OK, Yuban Coffee, a Maxwell House brand, owned by Kraft Food Global whose parent is Altria (formerly Philip Morris) is looking for a new niche. Caveat Emptor: Whenever a multinational goes green they're in it for the green - expect chicanery. This green Yuban is a minimum 30% Rainbow Alliance certified coffee, the smallest amount possible to gain certification. That gives us 70% business as usual. 30% green is an attempt at market share, not earth stewardship. Is it better for the environment? Yes. Is it better for the workers? Yes. (But please see Yuban's pedigree for a balancing of the scales.)

The next sign of trouble came when I opened the package. I actually had to stick my nose into the bag in order to get an aroma. Bad sign. This was the breakfast blend, so I didn't expect a very dark roast, and my expectation was more than met. Pale would be a good word, beige might be better. Maybe this is their "beige blend." The coffee was also as dry as stale tobacco.

On to the flavor: Yuban (Rainforest Alliance) Breakfast Blend brews up a thin cup of coffee.

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More Yuban Breakfast Blend Ground C... reviews
review by . April 17, 2008
My husband drinks a lot of coffee and I am always on the lookout for a better cup for him. When I received my bag of Yuban Breakfast Coffee, I immediately set up the pot and prepared to have a mid-afternoon break. He found it to be smooth; almost as smooth and mild as the more expensive brand he had been drinking.     He's not at all a fan of flavored coffee but really likes a robust, medium type of coffee which is some way will resemble the coffee with chicory that the used …
review by . April 13, 2008
I am only an occasional drinker of coffee, but my wife Kathy must have two cups in the morning to get rolling. Therefore, I recruited her assistance in evaluating this product. I prefer coffee that is mild, smooth and without bitterness. This blend met all those criteria, for me, it supplied the right amount of coffee taste without being too strong. If this blend is available, I will certainly drink more coffee than I have in the past.    Lately, Kathy has grown fond of drinking flavored …
review by . April 13, 2008
My previous experience with Yuban was in Florida some years ago. At that time it was essentially a strong, Cafe Bustello, sort of blend: High on caffeine, dark roast with fairly high acidity. Apparently since they were purchased by Kraft, they have broadened their spectrum to include a Breakfast Blend that I find fairly comparable to Star Bucks and Maxwell House (Kraft's other brand).    The Breakfast Blend, as you would expect, is a light roast, smooth and non-acidic. I liked …
review by . April 12, 2008
Yuban is a smooth, nice, flavorful coffee. Of the mass market brand coffees it is one of the best I've had. It has no bitterness and I was pleasantly surprised by it when I tried my first cup. My wife, who doesn't like coffee very much even likes it, which is definite plus in its favor.    This is the mild blend but it still has a reasonably robust flavor. I tend to like stronger coffee and will try some of Yuban's stronger blends.    Also note, Yuban is organic …
review by . April 12, 2008
Since I use a French press, I am always looking for a mild blend for morning coffee that will not leave a strong chemical taste after the first cup. This particular sample is "mild" (medium and bold also available), so I thought this might be the perfect selection for me. I wasn't disappointed- the flavor is rich, the aroma fresh. A blend of Arabica beans from Latin America, this mild Breakfast Blend is excellent for those who do not need a jolt of caffeine to face the day. For those in my family …
review by . April 09, 2008
I was actually surprised that this coffee was as good as it was.    I am a bit of a coffee snob and drink Kona, Jamacian Blue Mountain, Ethiopian Coffee and the like. So I know a good cup of joe. While not the best, this Yuban was actually pretty decent. It is a very mild coffee with low acidity, and if that suites your tastes, then you would probably like this.    I prefer something with a little more "punch" and flavor, but would not mind drinking this if …
review by . April 06, 2008
Yuban Breakfast Blend Ground Coffee is, for lack of a better word, sufficient. If you've been brave enough to drink the coffee in your motel room, you pretty much know how this stuff tastes. While trying it, I made it two ways: 1) By following the directions on the package and 2) the way I normally make coffee. By following the package instructions, I found that the coffee, while moderately smooth, had an average taste with just a tad bit of bitterness to it. It did get better as it cooled down, …
review by . April 03, 2008
It's hard to review something so based on personal preference as ground coffee. Objectively, these Yuban beans are packaged perfectly well, the instructions on the side are well-written and helpful, and when I opened the vacuum-locked bag, the seal popped satisfactorily and the beans smelled fresh. Everything else is, literally and figuratively, a matter of taste.    Opening the bag and inhaling deeply, my first thought was "Mmmm ... Folgers." Yuban is a mass-market brand, better …
review by . April 02, 2008
The new Yuban Breakfast blend is pretty much what I expected. I've had Yuban coffee before, and my previous experiences were nothing to write home about. So, the same goes for this bag. I was hoping it was something new and special... but no, it's just something new. Here's the "sweet and low" on this product:    Sweet:   - Smooth flavor... especially if you like your coffee with milk.    - Rain Forest Alliance coffee    - No …
review by . March 29, 2008
Yuban Breakfast Blend    Smooth and Mild    Amos Lassen    I drink a lot of coffee and I am always on the lookout for a better cup. When I received my bag of Yuban Breakfast Coffee, I immediately set up the pot and prepared to have a mid-afternoon break. I found it to be smooth; almost as smooth and mild as the more expensive brand I had been drinking.   I am not at all a fan of flavored coffee so I really like a robust, medium …
see all Yuban Breakfast Blend Ground C... reviews (11)
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Richard Wells ()
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Community Organizer by profession, artist at heart. "I been all 'round this world..."
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Start your morning right by brewing a fresh cup of new YUBAN breakfast blend coffee. It’s smooth and satisfying with a rich, full-bodied taste, and its blend includes beans sourced from Rainforest Alliance™ certified farms, where farmers improve their skills and environmental practices enabling them to grow and sell better beans, receive better wages, and build stronger communities.
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