Hooray for Hollywood, Hollywood Brands candy company of Minneapolis, MN. that is. Frank Martoccio, founder of the F.A. Martoccio Macaroni Company of Minneapolis, Minnesota, purchased the Pratt and Langhoft Candy Company in 1911. In 1928, Martoccio acquired the assets of the Pendergast Candy Company of Minneapolis. In 1933, Martoccio changed the company name to Hollywood Brands, Inc. Growth of the business required a larger building and the company relocated to Centralia, Illinois. Martoccio manufactured and sold numerous products, including ZERO, launched in 1920.
The Martoccio family sold Hollywood Brands to Consolidated Foods Corporation (later to become Sara Lee) in 1967. Business was good when a fire destroyed the Centralia plant in 1980. With the assistance of the L.S. Heath and Sons Company and the ingenuity and hard work of the Centralia employees, Hollywood Brands continued production until a new facility could be constructed. The new building was opened in 1983. In 1988, Hollywood Brands was purchased by Huhtamaki Oy and became part of Leaf, Inc. Hershey Foods Corporation acquired the Leaf North America confectionery operations from Huhtamaki Oy of Helsinki, Finland in 1996.
Since 1931 the ZERO candy bar has developed a very loyal consumer base. The unique combination of ingredients makes this bar a one of a kind. The name ZERO is believed to come from the bar being originally marketed as a cool, tasty treat; or as cool as Zero degrees. Some consumers still today ...