At first, it seems ironic to see the leaders of the “140-character culture” get together for a 5-day conference filled with hour-long presentations and panel discussions. But this same culture has created information overload, so perhaps the SXSW “fire-hose” experience was more fitting than one would think.
In an effort to minimize your SXSW information overload, I thought it may be more fitting to simply share some of my favorite take-aways and sound-bites in 140-char Twitter style. Enjoy! And, please add your own too.
Your online presence:
“Live your life online as though your mother is watching you.” @equalman
Danah Boyd Keynote:
“Just because something is publicly accessible, it doesn’t mean people want it to be publicized.” @zephoria
Branding with applications:
The best apps are those that give customers a new and better way to interact with your brand.
“There’s no point in innovating if you think you already know the answer.” @jeremygutsche
For crowd sourcing success, people must be comfortable, motivated and serious about sharing.
The most commonly shared content is that which is novel, timely, unique and useful.
Math and Marketing:
“It takes imagination, not math, to take a leap into the future” @miketeasdale
Social media enables all of us to make a difference in the world. Don’t just join a movement online – take action.
Computers think in numbers, humans think visually.
Humor on the Web:
“Learn from comments, but don’t obsess over them. Trying to please everyone will result in not-so -funny material.”
“Health has a branding problem.” There’s an opportunity to rebrand health and think of it as a gift versus a problem.” @jayparkinson
“SXSW is an amazing opportunity to stay informed, relevant and connected” @smallarmyjeff
Please feel free to share this with others and more importantly, add your own favorite sound-bites and take-aways here.
I hope to see you in Austin next year.
What did you think of this review?