99 Ranch Market is both the largest Asian American supermarket chain in the United States, and in Canada, operating under the name T & T Supermarket. Its stores mainly operate on the West Coast, especially in California, and also has stores in Arizona, Georgia, Nevada, and Washington. It is also considered a Taiwanese-American market because of the considerable amount of products imported from Taiwan and the store was also founded by Taiwanese expatriate Roger H.Chen.
In Canada, 99 Ranch Market operates a joint venture with the Chinese-Canadian T & T Supermarket chain, with stores in the Vancouver area, as well as in Edmonton, Calgary and Toronto.
Roger H. Chen, a Taiwanese expatriate, opened the chain's first location in 1984 in Little Saigon, a Vietnamese American community located in Westminster, California. In 1987, a second market was opened in Montebello (now closed). It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat trendier name. 99 is a lucky number in Chinese folk belief, with the meaning of "doubly long," "eternal", or "never-ending". The company's slogan is For 100 We Try Harder.
The name has led to some confusion. Some of the stores (especially in Southern California) are located in the same market area as the similarly named 99 Cents Only Stores, but nevertheless there is very little relation between the two chains (99 Ranch Market specializes in Asian-American supermarket products while ...