For the longest time, Bread Talk was the hottest talk in town so much so it even got itself listed on the Exchange. No, not about barter... but Stock Exchange of Singapore. A public listed company! That's a prominent success for a bakery, yes?
Bread Talk was everywhere in Singapore, at the subway train stations, at supermarkets, at shopping centers. You can't possibly missed it when in Singapore. Now, I am seeing that trend repeats itself in China. A lot more competition in a country that's as big as China. Yet, it is selling whatever it sells well, and that's bread. Now, bread at Singapore's prices are hyper expensive for the local Chinese when there are many options the consumers are presented with. However, I see a trend that the Chinese are catching up with the world... there are many more Starbucks in China than Canada, is it not? And McDonald's? KFC? Got the drift...?
I recently entered Bread Talk more than I did in the past. I hate to queue so when living in Singapore, I was not going to Bread Talk ever! I don't think I've even been there more than 10x in the last 10 years! But I recently checked out Bread Talk in China & I more or less still don't like its bread that much. On the other hand, I am falling in love with its cakes instead!!! The girls at Bread Talk (the 2 stores I visited in Shenzhen) are great at recommending the right kind of cakes to me. The first was Mont Blanc & the second, Milo cake. They are both equally good!
Bread Talk outlets feature a "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparentglasspanes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in theirhygiene quality and food standards.