Hostess's signature snack cake. Yellow sponge cake with creamy filling
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One of America's best known and most loved snack cakes, Twinkies have been tantalizing taste buds and filling lunch boxes since 1930. Twinkies are the stuff of legends—President Clinton put one in a time capsule—and have achieved the status of cultural icon, with the American Society of Media Photographers recently mounting a photo exhibition featuring Twinkies. But to most people, they're just fun to eat.
Whether we're carrying a supply in the glove compartment for a quick on-the-road snack, freezing them, deep-frying them, or eating them right out of the package, millions of Twinkie lovers would agree with creator Jimmy Dewar's statement: "Twinkies was the best darn-tootin' idea I ever had."