Velveeta is the brand name of a processed cheese product first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. Velveeta features a soft, creamy texture and a distinctive taste that advertisers compare to cheddar cheese, and it is noted for its easy melting. The product is made, in part, from whey, a by-product of cheese-making that contains a high amount of nutrients. The product was advertised for its nutrition. Velveeta is classified by the United States Food and Drug Administration as pasteurized process cheese product (see processed cheese).
Velveeta was also USENET jargon for a message excessively cross-posted to too many newsgroups; Eric Raymond distinguishes it as a "a message excessively cross-posted, as opposed to spam which is too frequently posted" and says "this term is widely recognized but not commonly used."