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Lunch » Tags » Food » Reviews » Zone Perfect Nutrition Bars » User review

"No Thank You, those things will kill you"

  • Mar 19, 2010
reposted from a blog post I just wrote about this on randomsarah.com

That’s what I was saying as I walked passed every person who tried to hand me a Zone bar at SXSW.

Now I normally don’t care what other people eat, but when you a handing out a product, telling people it’s a healthy choice, lets give them the facts here.

Here are the ingredients in a Zone Perfect bar (Double Dark Chocolate):

Soy Protein Nuggets (Isolated Soy Protein, Cocoa [Processed With Alkali], Tapioca Starch, Salt), Chocolate Layer (Corn Syrup, Sugar, Palm Kernel Oil, Unsweetened Chocolate, Invert Sugar, Cocoa [Processed With Alkali], Milk Protein, Soy Lecithin, Salt, Xanthan Gum, Carob Seed Gum, Gum Arabic, Vanilla Extract With Other Natural Flavors), Chocolate Flavored Coating (Sugar, Fractionated Palm Kernel Oil, Cocoa Powder [Processed With Alkali], Soy Lecithin, Vanilla), Corn Syrup, Soy Protein Isolate, Chocolate Drops (Sugar, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Vanilla), Fructose Syrup, Chocolate Liquor, Cocoa (Processed With Alkali). Less Than 2% Of The Following: Glycerine, High Oleic Safflower And/or High Oleic Sunflower Oil, Chocolate Powder (Natural Cocoa Powder, Sugar, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Vanilla), Natural Flavors, Caramel Color, Cocoa Fructose (Fructose, Water, Corn Maltodextrin, Cocoa [Processed With Alkali], Natural Cocoa, Salt, Carrageenan, Natural Flavors, Tocopherol, Ascorbic Acid), Salt.

Wow, my head hurts from reading that.

Now of course my statement of “No Thank You, those things will kill you” might have been a little harsh, but people don’t know what they are eating!

The product is pitched like this “Excellent source of protein (12g). 19 vitamins and minerals. Rich in antioxidants. [Vitamins C & E and Selenium.] ” But there are 14g of sugar and 210mg of sodium!

This is why next year I really want to get Whole Foods as a sponsor (their HQ is in Austin) and get people handing out Apples on the corners of SXSW.

Think about it, and apple is just as portable, it won’t spoil very quickly, it’s great for you, and best of all…there is only 1 ingredient, APPLE!

Please do not be confused by someone saying all natural to you. Corn syrup is natural, but it’s also REALLY BAD FOR YOU! Soy is all natural, but when it’s super processed the way most Americans find it in foods, it’s really unhealthy.

If you take away one thing from this post, please try and eat food as close to it’s natural state as possible. You will feel better, spend less money on food, and reduce your risk of getting sick. Just by doing that one thing!

I really hope that this post will be seen as less of a rant, and more of a conversation opener. Do you like zone bars? Why? Did you know what you were eating? Please feel free to leave your own opinions in the comments.


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March 20, 2010
passing out apples on sxsw street corners?!?! LOVE the vision of that ... let's make it happen Sarah - for real.
March 20, 2010
FOR REAL! We need to put twitter pressure on Whole Foods. Also, check out the comments on this post on my personal blog. One really powerful story!
March 20, 2010
Ick, that's why I don't do these nutrition bars.  They're always chalked full of sugar, which is ironic for something that's "nutritional".  And I'm in full support of Whole Foods sponsoring!  @jbeswick actually wrote all about that Whole Foods in his review of Austin.  Thanks for sharing, Sarah!
March 20, 2010
I'm with you Sarah! It's funny, this is the bar I used in my Larabar review to compare ingredients. I was shocked to see what was in the Zone bar!
March 19, 2010
THANK YOU. I can't believe they have the audacity to write "all natural" on the labels. Gross.
March 19, 2010
Well, they might be complicated, lengthy words but, whether you believe it or not, they ARE all natural. No petroleum chemical products, for example, to be seen. No artificial sweeteners. Nothing that isn't perfectly natural. You may disagree with the amount of sucrose that should be in something like this but corn syrup and fructose are still natural products.
March 19, 2010
Well, I am aware of this, but my first thought when I hear "natural" is definitely more of the apple variety that Sarah mentions in her review. And that is exactly how the FDA gets you with their loose wording.
March 19, 2010
I agree with what you are saying, I DIDN'T said that they ARE NOT natural. I'm just saying that there are substances that might be "all natural" that you probably still shouldn't eat if you care about your health.
About the reviewer
Sarah Cooley ()
Ranked #202
Member Since: Mar 31, 2009
Last Login: May 24, 2010 05:21 PM UTC
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About this food


  • Rich in antioxidants; Vitamins C, E, & Selenium
  • Excellent source of 12 grams of Protein
  • Made with Real Cacao
  • Incredible taste
  • Quick and convenient performance nutrition
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Food, Sxswi 2010, Nutrition, Zone Bar, Zone Perfect


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