When my friend first told me about Epic Pet Wars, I shunned him off. I'm 26 years old and there's no way I'm going to get caught playing a Pokemon-like game.
Plus, I have my other online addictions that I need to worry about--Mafia Wars, Knighthood, and others.
But after watching him play on his iPhone, I decided to add the app on Facebook.
The UI wasn't "that all" (sic). But the layout was relatively similar to Mafia Wars, a game that I've grown accustomed to.
I love the iPhone/iTouch app. It's free and it looks a ton better than the website or the Facebook app.
You have the option of battling other pets--all in the same tier as you (a level below, your current level along with a level above, just to see how you rank up). But since I wasn't strong enough to battle all these pets, I decided to train my little pet snake (which I named after my girlfriend).
As you progress, you can buy more powerful weapons, better armor, and other items to accessorize your pet. You won't necessarily "see" the items on your pet, but it'll show that those items are equipped.
You can also add friends into your "posse". For Mafia Wars veterans, it's similar to your mafia. The more pets you add to your posse, the better it gets in battle. Also, some training jobs require more than a certain number of posse members.
Add the app.. it's fun and addicting. Oh, add me to your posse too! Friend Code is eeosae