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Mark Lloyd

The "Chief Diversity Officer" at the FCC

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The Presidents "FCC Chief Diversity Czar" champions some mighty scary ideas.

  • Aug 15, 2009
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I have run out of fingers.  Lets see.....Mark Lloyd's recent appointment as "Chief Diversity Officer" at the FCC makes him something like the 33rd "Czar" in Barack Obama's administration.  I've lost count.  These so-called "czars" are conveniently unelected and therefore largely unaccountable to Congress or to the American people.  Mark Lloyd comes to his new position with some very definite ideas about how the radio business should be regulated.  Like so many other people in the Obama administration he loathes the free market and seeks to remake the radio industry.  There can be little doubt about his intentions.  Just read the attached report  he wrote in 2007 for the "Center For American Progess".  It is chilling indeed!.

Make no mistake about it.  If Mark Lloyd has his way the Federal government will have an awful lot to say about the types of programming you will be able to hear on the radio.  That thought makes me cringe.  Quoting from "Forget The Fairness Doctrine"  Lloyd calls for ownership rules that "we think will create greater local diversity of programming, news, and commentary."   Keep in mind that the American taxpayer is already underwriting such diversity by appropriating hundreds of millions of dollars each year to subsidize the clearly left-wing programming on National Public Radio.  Mr. Lloyd favors tax policies designed to "encourage" broadcasters to air the kinds of programming that he approves of.   Mr. Lloyd goes on to say that  "Only the most misinformed still believe that radio group owners such as Citadel Broadcasting Corp., which refuses to air popular progressive hosts like Ed Shultz, are only concerned about the bottom line."   This is pure hogwash Mr. Lloyd!   It is all about the bottom line.  If Ed Shultz or Randi Rhodes could attract a decent audience then they would be on the air in a lot more cities than they are.  The simple fact of the matter is that for decades the American people have clearly preferred conservative talk radio by an overwhelming margin.  This is largely true on both the national and local levels.  Consider the liberal talk network "Air America" that featured Al Franken and Randi Rhodes among others. The ratings were dismal and the network quickly fell into bankruptcy.  They even stiffed their flagship radio station WLIB in New York City of a substantial amount of money.  The majority of people simply did not find that brand of talk to be very compelling.   Which brings us back to you Mr. Lloyd.  What is your real motivation in trying to stifle conservative talk radio?   The answer is quite obvious.  Your proposed assault on the radio industry is a backhanded attempt to stifle any criticism of the people and the policies that you support.  The American people will not stand for it!

Now if Mark Lloyd's true motivation was to achieve some sort of "fairness" and "ideological balance" then his proposed rules might also apply to cable news where liberals tend to rule the day.  But as you might expect they do not.  While I have no use for the likes of Keith Olbermann, Chris Matthews or even Lou Dobbs,  I would never advocate silencing these voices.  I say let the marketplace determine the winners and losers as it always has. It seems to me that bureaucrats like Mark Lloyd and others should have better things to do with their valuable time than to conspire against freedom of  speech and free enterprise.   A very bad idea!
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Paul Tognetti ()
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I guess I would qualify as a frustrated writer. My work requires very little writing and so since 1999 I have been writing reviews on non-fiction books and anthology CD's on amazon.com. I never could … more
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About this government


Forget the Fairness Doctrine

By Mark Lloyd | July 24, 2007


The Center for American Progress late last month published a widely read report titled “The Structural Imbalance of Political Talk Radio.” That report demonstrated the failure of the supposed “free market” regulation of the U.S. radio industry to address the public-interest needs of listeners. Our analysis revealed that conservative talk radio dominates the airwaves of our country—to the detriment of informed public discourse and the First Amendment.

Only the most misinformed still believe that radio group owners such as Citadel Broadcasting Corp., which refuses to air popular progressive hosts like Ed Shultz, are only concerned about the bottom line. Few would agree that markets such as Philadelphia and Houston are well served with 100 percent conservative talk radio. But that doesn’t mean that the answer to this pervasive imbalance is the Fairness Doctrine.

In our report, we call for ownership rules that we think will create greater local diversity of programming, news, and commentary. And we call for more localism by putting teeth into the licensing rules. But we do not call for a return to the Fairness Doctrine.

Despite what we thought was fairly stark evidence of conservative bias, despite clear proposals to address that bias, Rush Limbaugh and other distortionists insisted that we were calling for a “return” of the Fairness Doctrine. But as we wrote, ...

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