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Dr. Seuss' The Lorax

A CGI animated movie directed by Chris Renaud and Kyle Balda

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Environmentalism According to Seuss

  • Mar 3, 2012
Rating:
+4
Star Rating:


Thirty years before Al Gore was demonized for telling the truth about global warming, Dr. Seuss was chastised for promoting environmentalism in his book The Lorax. Even before its publication in 1970, global deforestation was a major problem, and it continues to this day, especially in tropical regions. I will not provide the statistics here; there’s more than enough quality information on the net for you to research. I will say that deforestation is widely agreed amongst the world’s best environmental experts to be a major contributing factor in the extinction of species, the displacement of populations, soil erosion, and changes to climactic conditions. Amazing, how perfectly one of Seuss’ rhyming passages sums up the solution: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
 
This message is not lost in Dr. Seuss’ The Lorax, a 3D computer animated adaptation of the book. Some have already pigeonholed the film as liberal indoctrination, which I think is sad and woefully ignorant. The environment is an issue that is neither liberal nor conservative. It affects each and every one of us. Countless studies have proven this to be true. This movie does not promote a political position; it merely comments on what I believe to be well documented scientific facts. If you take the environment and science out of the equation altogether, it will still deliver a positive life message, one that I think people of all persuasions can agree on: Actions have consequences. Therefore, be sure to think things through and know exactly what you’re doing before moving forward.

                                              
                                                
If I’ve failed to convince you of its thematic merits, there are a host of other reasons to see this movie. It is, for one thing, a visually spectacular work of animation. The colors are vivid and bold. The rendered characters and environments are remarkably faithful to Seuss’ distinctly quirky visual style. The look of the film is so good that it’s second only to the previous Seuss adaptation, the wonderful Horton Hears a Who! It’s often times quite funny, and as is the case with most family friendly animated films, most of the best gags are reserved for the side characters. In this case, we have legions of teddy bears and land-dwelling goldfish, three of which harmonize in the same helium-voiced fashion of Alvin and the Chipmunks. Both species, we soon learn, are quite fond of marshmallows.
 
To my great surprise, it’s also the best 3D film I’ve seen since Hugo. The projection was bright and clear, and more importantly, there was a noticeable sense of depth perception. In other words, I actually felt immersed in the world. Perhaps it’s true that animation is the ideal medium for 3D. The only real disappointments are the songs by John Powell and Cinco Paul; they may be appropriate for the material, and they do have moments of catchiness, but don’t expect to be humming any of the tunes as you leave the theater. Such a shame so few composer/lyricist teams have been able to match the Disney song bank, specifically the selections composed by Alan Menken. If you’re not humming “Be Our Guest” when Beauty and the Beast is over, you may want to check your pulse.
 
The main setting of The Lorax is Thneed-Ville, a walled-off city where everything, including the foliage, is artificial. Even air has to be bottled and sold. The whole city is under the control of an air tycoon named O’Hare (voiced by Rob Riggle), who may be small in stature but is enormous in his greed. We meet a boy named Ted (voiced by Zac Efron), who’s smitten by a pretty young woman named Audrey (voiced by Taylor Swift). Her dream is to someday see a real live tree. Ted, determined to impress Audrey, goes on a quest to find one. According to his feisty grandmother (voiced by Betty White), the only one who knows about living trees is the Once-Ler, who lives beyond the walls of the city.

                                              
                                                
And so Ted discreetly breaches the city limits, narrowly avoiding O’Hare’s ever-present surveillance system. After a brief scooter ride through a smoggy, desolate wasteland of tree stumps, Ted locates the ramshackle home of the Once-Ler (voiced by Ed Helms), who lives in solitude and never shows his face. He tells Ted the story of when he was a young, idealistic inventor, of how the surrounding land used to be a lush forest of Seussian trees, and of how his lust for power and wealth led to the forest’s destruction. He also tells him of the Lorax (voiced by Danny DeVito), a small, grumpy orange creature that guarded the forest. It seems not all hope is lost; the Once-Ler bestows a single tree seedling, the last of its kind, to Ted with the hope that he will take it back to Thneed-Ville and plant it.
 
O’Hare does not take kindly to this, for he knows that the free production of fresh air would ruin him. This inevitably leads to a chase sequence through the streets of Thneed-Ville, but because the animation and 3D were in such perfect harmony, I found that I didn’t much care about overused story conventions. Ted will not only have to be quicker than O’Hare but smarter as well, for the people are not yet aware of his controlling ways. Can Ted save the day? You will, of course, know the answer by the end of the movie, although I don’t think the action is as important as the subtext. That will definitely prevent certain people from responding to Dr. Seuss’ The Lorax, a fact I find troubling. Why is it some of us are unwilling to see reason in matters that are so clearly defined?

                                                  

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March 04, 2012
You and I see eye to eye on this. I see some themes added to Seuss' original creation, and I didn't mind them all that much. Despicable Me was awesome in 3D so I ccan really imagine how nice this looked, I wished I shelled out the extra $$ to see it on 3D. I liked this film, and I am not a fan of family films--that much.
March 04, 2012
You know by now that my feelings for 3D range from indifference to outright dislike, with rare instances of approval. I was surprised at how good the 3D was for this film. I said to myself, "My God, I actually got my money's worth!" I also appreciated the film's environmentalist message, which I don't consider a liberal slant but rather a statement of fact. Our effect on the environment is a matter of science, not politics.
 
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More Dr. Seuss' The Lorax reviews
review by . March 03, 2012
posted in Movie Hype
I may be at a slight disadvantage here since I am not that familiar with Dr. Seuss’ children’s book that had inspired Universal Pictures’ “The Lorax”. Released on March 2, 2012, which would have been Seuss’ 108th birthday if he was still around. The film is the second CGI animation adaptation, and the third one (released by Universal) of his work, 2012 also celebrates Universal’s 100th year anniversary. Directors Chris Reynaud (Despicable Me) and Kyle Balda …
review by . April 07, 2013
posted in Movie Hype
Illumination's Bright Streak Continues in a Dr. Seuss Classic
I’ve got to admit that while 2008’s Horton Hears a Who! proved Dr. Seuss’ material seemed custom tailored to the computer generated animation movement, the story lacked that degree of relate-ability we generally associate with the classics.  While Horton was done by Ice Age’s Blue Sky Studios, the 2012 follow-up Seuss to CG piece (The Lorax) was handed off to Illumination Entertainment, the guys who brought us Despicable Me.  To cut to the chase, The Lorax is very …
review by . March 02, 2012
posted in Movie Hype
The Lorax Looms
THE LORAX Written by Ken Daurio and Cinco Paul Directed by Chris Renaud Voices by Ed Helms, Zac Efron, Taylor Swift and Danny DeVito   The Lorax: A tree falls the way it leans. Be careful which way you lean.   DR. SEUSS’ THE LORAX is perhaps the most blatantly obvious attempt to speak down to people about the perils of industrialization on the environment since AN INCONVENIENT TRUTH. Yes, I understand this is a children’s film, but the original work from 1971 was a …
review by . March 01, 2012
posted in Movie Hype
                                 So once again the movie studios have gone to Dr Suess,   This time it’s the Lorax the movie producers have let loose      The Lorax is done by the same people who made Despicable Me   Sure it’s well done, but impossible not to compare to Wall-E      The latter a much better telling of …
review by . March 07, 2012
posted in Movie Hype
Based upon the book by Dr. Seuss (whose name is officially part of the title), THE LORAX has been contemporized a bit making it accessible to not only super-environmental-types, but to those who were raised upon conservation and not environmentalism. In THE LORAX, Ted (Zac Efron) is a twelve-year-old boy who lives in the plasticized, walled city of Thneedville. Ted is in love with a teenage girl named Audrey (Taylor Swift). Audrey doesn't quite fit in Thneedville and paints the back of her house …
review by . June 15, 2012
posted in Movie Hype
So this is going to be a long one, for reasons that I have to be somewhat firm with.  The Lorax is an annoying movie that, for the most part, is bad for the reason every other Dr. Suess adaptation in Hollywood is pretty bad.  Because it IS being adapted from a pretty short children's book there's usually not much that they can do with it.  It's a straightforward story that can't really amount to anything more than a half hour movie.  So one has to really change …
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Chris Pandolfi ()
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Growing up a shy kid in a quiet suburb of Los Angeles, Chris Pandolfi knows all about the imagination. Pretend games were always the most fun for him, especially on the school playground; he and his … more
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Dr. Seuss' The Lorax (also known as The Lorax) is a 2012 American computer-animated 3-D musical comedy film based on Dr. Seuss' children's book of the same name. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, what would have been the 108th birthday of Seuss, who died at age 87 in the year 1991.
The film is the fourth feature film based on a book by Dr. Seuss, the second Dr. Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first to be released in 3-D. The Lorax was Illumination Entertainment's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film).[3] It was also the third Dr. Seuss feature film released by Universal, after How the Grinch Stole Christmas and The Cat in the Hat.

The film was directed by Chris Renaud, and co-directed by Kyle Balda. It was written by Ken Daurio and Cinco Paul, the duo who also wrote the script for Blue Sky's Horton Hears a Who!. Audrey Geisel, Seuss's wife, was executive producer, and Chris Meledandri, who managed Horton Hears a Who! at Fox Animation, produced the film.[7]
The film was fully fabricated in the French studio "Illumination Mac Guff", which was the animation department of Mac Guff which has been acquired by Illumination Entertainment in Summer 2011.[8]
The Lorax received a PG rating "for brief mild language."It is the third PG-rated Dr. Seuss film, following How the ...
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MPAA Rating: G
Screen Writer: Dr. Seuss, Ken Daurio

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"The Lorax"
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