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Nick Marshall (Mel Gibson), a Chicago ad executive, and alpha male, who grew up with his Las Vegas showgirl mother, is a chauvinist. He is skilled at selling to men and seducing women (such as local coffee attendant Lola (Marisa Tomei). However, just as he thinks he's headed for a promotion, his manager Dan (Alan Alda) informs him that is hiring the talents of Darcy McGuire (Helen Hunt) instead, to broaden the firm's appeal to women.
Also, his estranged 15-year-old daughter Alex (Ashley Johnson) is spending two weeks with him while his ex-wife Gigi (Lauren Holly) goes on honeymoon with her new husband. Alex is embarrassed by Nick, and resents him being protective when she brings her boyfriend home.
Needing to prove himself to Darcy and Dan, Nick attempts to think of copy for a series of feminine products that Darcy gave out. However he slips and falls into his bathtub while holding an electric hairdryer, electrocuting himself. The next day, Nick wakes up able to understand his maid`s thoughts as she cleans his apartment. As he walks through a park and encounters ...