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TAKE TIME TO BE A DAD COMMERCIAL

A television commercial about fatherhood.

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Endearing, Funny, and Essential Message About Parenthood...

  • Jan 11, 2010
Rating:
+5

Advertisements and TV commercials are a part of our everyday lives. With those commercials we tend to sometimes laugh, maybe turned off but the goal is to ALWAYS leave a lasting impression about the product being sold by way of a tag-line. But rarely does a commercial do well in providing some needed ‘human message’. When I first saw this commercial I was stunned with how much commentary it achieved in a mere 30 seconds. I am an advertising major and I know exactly how to grab people’s attention and this commercial just made me laugh as it also left a very good feeling inside. The “Take Time to be to be a Dad” commercial is just endearing and powerful in its message. 

           
link: http://www.youtube.com/watch?v=T37pHK8Cd4A
 
You see an old woman knitting when she hears a man’s voice doing some sort of cheer. When she gets up, she sees a man dancing around as if he was a cheerleader--much like a madman. From the first angle, you see this man from her point of view. The old woman’s probably thinking “What is wrong with that man?”…“Is he whacked or something?”. It would be easy for the old woman to assume that the man is crazy, then the camera switches to an angle with the man dancing by himself (half bodied shot) and the viewer is given more of a detail to his facial expressions and hints at something else may be going on. Then we see a full shot and the secret is revealed. We see a tall, man with a lot of machismo practicing with his daughter on her cheers. Now, he is revealed as a parent, and maybe perhaps he is a single dad who is making every effort to connect with his young daughter. 

       Heck, even cats dance with each other!
 
I’ve never been a parent but I can tell you that the impression this commercial left on me is an intangible element in our lives. It shows the lengths that a parent would go to just to make their kids happy. Men are often seen as the ‘rock, the foundation or the strength of a family while the woman is the light, the compassion and perhaps even the heart of a family. Well, this is a fine example of how a dad makes an extreme effort to connect and support his daughter‘s interests and passion; cheerleading. This man doesn’t care if the neighbors become puzzled or his friends make fun of him for his (ahem) girlish dancing; the important thing is he experiences something with his daughter. The experience may appear girlish or sappy but it would definitely be one of the most memorable moments on this little girl’s life that when she becomes an adult, she’ll probably look back and smile; it would prove to be the foundation where fond memories and where she would get her confidence as an adult. After all, what better support can there be than your own dad looking stupid to build your confidence?

              
 
Small things like this are essential to any child’s growth. I am not a parent but I fondly remember the times when I saw movies with my dad and he taught me to understand just what the movie was about exactly; how my mom and I would argue as to “who is the strongest super-hero”. My dad would tell me to like “Thor” rather than “Superman” and my mom would tell me to like “Batman” because he had no powers and he was human. Heck, my dad was even so happy when he saw me flirting with a girl when I was on the second grade (I know, I developed early, I began flirting in Kindergarten LOL). Little things that leave a great lasting impression will help build the child’s character and ideals. Some may say the man’s whipped (where’s the mom?) but the unorthodox things parents do for their own kid are very important.
 
Small things, may be ignored by some parents because life is hard and they may be too busy making a living to see just how the stupid things are important to a child. This commercial reminds us, that we have to pay attention to the little things and to treasure each moment shared with a loved one.
 
Awesome commercial, awesome dancing, cute but not a sappy commercial. It shows a parent at his strongest; connecting with his child.

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Endearing, Funny, and Essential Message About Parenthood... Endearing, Funny, and Essential Message About Parenthood...

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August 04, 2010
I love the review Woo - and that commercial was certainly endearing. The big 'ole man cheering with his daughter and then telling her to practice it again simply because he took interest in her cheerleading---it sends a message to us that being a parent is not only to teach our children how to be responsible adults, but to be a fun factor in their life. There is nothing more memorable than having your dad support his child's desire for fun and interests. How about the other commercial that shows dad running around the yard with his son playing war with the water guns? I loved that one too. Too many parents (especially dads) just don't let that inner child come out as they should. Some think it's not "manly" and not only are they missing out on fun, but the child suffers as well. We all have an inner child in us, and we need to be free enough to let it out.
August 06, 2010
I agree. This commercial really impressed me. I mean it was so simple and yet it manages to express so much in a mere few seconds. Thanks, Brenda!
 
January 13, 2010
Awwwww, thanks for pointing me to this! I added the video to the wiki, by the way ;) This is so adorable and sweet, but you're right, at the same time, it's not sappy at all. We just need to remember that little things matter, too! :)
January 14, 2010
I knew you would dig this commercial! When I first saw it, I thought to myself: Devora would love this and I hoped that you'd review it but hah! I beat yah! ha-hah. ;-D
 
January 11, 2010
Being a parent... it's time for you, Woopak! ;-) Work harder and I don't mean on Lunch! ;-)
January 11, 2010
uh-uh. I'm scared. ;-P
January 11, 2010
Scared? Of what? tiny toddlers? lol... they are most adorable!
January 11, 2010
gimme vampires zombies in real life anyday, babies are scary LOL! ...kidding of course. babies are cool, BIG BABIES I can't stand. he-heh.
 
January 11, 2010
You don't see a lot of commercials involving Dads.That was a awesome review Woo-Woo. I love that commercial because it speaks the truth. My husband try to spend a lot time with kids also. Great way on bringing this out. Love the dancing Cats, Cute!
January 11, 2010
Thanks, milady, does your hubby practice some cheering moves? he-he. I was really entertained with the commercial, that man has some sweet moves! LOL!
 
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William ()
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