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Old Spice Manmercial
The Man Your Man Could Smell Like

A commercial for Old Spice that aired in February 2010.

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More genius from Old Spice

  • Mar 9, 2010
  • by
Rating:
+5
When I was young, Old Spice aftershave was something old white men who had yachts would buy. Compare that to the work that's been done for Old Spice lately, and I see advertising genius. (A not so long-ago ad featured one of my favorite actors, Bruce Campbell!)

But this ad made me grab the Tivo remote and rewind it TWICE the first time. AWESOME. Granted, I'm an adophile, because I work in this world, but there are three great things about this ad straight from the beginning.
  1. Isaiah is talking to the ladies. (Primary shoppers in most households.)
  2. Isaiah is the opposite of the old white men that are stereotypical Old Spice customers. (He is reaching a whole new target market.)
  3. The product being advertised is not the Old Spice aftershave, but a bodywash, which is something that young men actually use.
Going through the ad, they stayed 100% true to Old Spice. Everything about the ad is true to the old-school country-club flavor of the Old Spice product. But when you put that smell on Isaiah, it smells a whole lot fresher, younger, better! 

It's important to know in advertising what they're trying to sell you. And this ad is very clear. Isaiah is the "MAN your man could smell like." And that is exactly what Old Spice is selling. They are selling you this man, a very nice looking man that looks like the ideal man for a segment of the market they would like to reach. And if you like the way this man looks, then buy this body wash. And your man can smell like this guy.

What's so clever about this ad is that they have written this to make you, the buyer, feel smart. Because you are not being told that your man will look like Isaiah. You are not being told that you will get to meet Isaiah. Or get those tickets to that thing you love. You are not stupid. You are being told the straight up truth. He is on a boat. He is on a horse. Your man can smell like him.

By the way, this is also a great piece of film work. The boat and horse are for real. There's a great making of video on YouTube if you're really into this as much as I am. Here's the link: Twit TV
More genius from Old Spice More genius from Old Spice

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March 09, 2010
Hilarious!. I saw this post over on the Lunch Facebook page and had to see what the fuss was about. I've been hearing about this commercial but haven't watched it until now. Loved your review dcgrrl!
March 12, 2010
Thanks so much for taking the time to read my review. I'm sure if you watch broadcast TV this won't be the last time you see it. Happy Lunching!
 
March 09, 2010
Haha, when I first saw this ad, I replayed it over and over again dozens of times! So good :) And your second to last paragraph = bingo! Great review, Heather! :)
March 09, 2010
I would never admit to oggling the opposite sex, at least not on Lunch! LOL, ;)
March 09, 2010
There are very few ads that have to say, "look at your woman, now back at me." But if GoDaddy.com ever wanted to, they certainly could go down that road... LOL
March 09, 2010
LOL, I don't know Heather... This isn't really a two-way street, so you definitely can't turn the tables on this one. I'm sure whatever company decides to hire a lingerie model and pull a "look at your woman, now back at me" ad campaign will cause a lot of outrage and be going out of business shortly thereafter. Double standards. Just sayin' ;P
 
1
More The Man Your Man Could Smell L... reviews
review by . February 19, 2010
posted in Awesomeness
Goodbye, Future Husband.
I mean, how could I possibly look at, or want another man after watching this commercial?      Check him out in this mere 30 second time frame...  Chiseled, with a deep husky voice.  In just a bath towel.  And apparently, he smells good.  Oh look, now he's on a boat.  Buh-bye, bath towel around waist.   Hello, shirt over shoulders.  Apparently, he still smells good.  Now he has an oyster in his hand.  And look!  He's got …
review by . February 19, 2010
This commercial makes no SENSE at all.  It reminds me of that pic of Darth Vader on the shoreline, pouring himself a cup of Brita.  Exactly.. it doesn't make any sense.      See for yourselves:         The ad wasn't run during the Superbowl.  Weird, right?  Instead of putting millions of dollars into a single 30 second spot.. Old Spice created a number of ads to play before movies like "Valentine's Day" and …
review by . April 08, 2010
posted in Awesomeness
I don't know who that amateur was in the February version but the commercials made by Tim and Eric show a real man, complete with the necessary bouncing pecs and arms growing out of his arms.    See more funny videos and funny pictures at CollegeHumor.
Quick Tip by . March 26, 2010
This old spice ad was shown at the #SXSWi #neuromarketing panel as it is a satirical view of marketing.
Quick Tip by . March 09, 2010
made me laugh out loud... random and hilarious.
see all The Man Your Man Could Smell L... reviews (6)
About the reviewer
Heather ()
Ranked #147
I'm a Washington, DC native and I really hope I help you discover something that makes your life easier or more fun.
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Wiki

The "The Man Your Man Could Smell Like" Old Spice ad campaign was created by Portland, Oregon-based ad agency Wieden + Kennedy and stars actor and former NFL player Isaiah Mustafa.
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"Look at your man, now back at me"
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