Stay Thirsty, My Friends.

In 2007, Dos Equis inaugurated its "most interesting man in the world" advertising campaign. The television advertisements feature a bearded, debonair, Argentinian or Mexican gentlemen in his 50s or 60s (portrayed by actor Jonathan Goldsmith). In the television advertisements, while vaguely Spanish music plays in the background, a montage of daring exploits involving "the most interesting man" when he was younger are displayed. While the precise settings are never revealed, at various points in various commercials, he frees an angry bear from a painful-looking bear trap; shoots amazing pool before an Indian audience; catches a marlin while cavorting in a Hemingway-esque scene with a beautiful, perhaps Cuban, young woman; wins an arm-wrestling match in a South American setting ("He's a lover, not a fighter, but he's also a fighter, so don't get any ideas"); surfs the killer wave; and bench presses two East Asian young women in a casino setting, each woman being seated in a chair. At the end of the advertisement, the interesting man says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with a signature sign-off: "Stay thirsty, my friends."

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