If you watch TV or listen to the radio, you've probably heard of these Dos Equis "The Most Interesting Man in the World" adverts before. They're pretty epic. The man being describe sounds kind of like Chuck Norris, except better. And Latino (...or maybe some sort of European). And instead of only being able to read about his exploits and talents through web memes, you can actually get them narrated to you by a man with a deep, husky voice, set to the backdrop of … more
In 2007, Dos Equis inaugurated its "most interesting man in the world" advertising campaign. The television advertisements feature a bearded, debonair, Argentinian or Mexican gentlemen in his 50s or 60s (portrayed by actor Jonathan Goldsmith). In the television advertisements, while vaguely Spanish music plays in the background, a montage of daring exploits involving "the most interesting man" when he was younger are displayed. While the precise settings are never revealed, at various points in various commercials, he frees an angry bear from a painful-looking bear trap; shoots amazing pool before an Indian audience; catches a marlin while cavorting in a Hemingway-esque scene with a beautiful, perhaps Cuban, young woman; wins an arm-wrestling match in a South American setting ("He's a lover, not a fighter, but he's also a fighter, so don't get any ideas"); surfs the killer wave; and bench presses two East Asian young women in a casino setting, each woman being seated in a chair. At the end of the advertisement, the interesting man says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with a signature sign-off: "Stay thirsty, my friends."