|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Untagged » BrandingPays: The Five-Step System to Reinvent Your Personal Brand » User review

You need both the cake AND the icing to get ahead in your profession...

  • Mar 12, 2013
  • by
Rating:
n/a
For many, getting a dream job consists of trying to submit enough resumes and go to enough interviews to finally hit the perfect combination. But some jobs aren't resume-based, and some jobs aren't necessarily determined by a sit-down interview. They're found and established as a result of who you are and the story you tell... your personal brand, so to speak. BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a well-written book that explains the concept behind personal branding, why it's so important, and what to do in order to establish the personal brand you want to project. It's not easy work, but I can see where this would be a great guide in going through that exercise.

Contents:
Take Charge of Your Personal Brand; Step 1 - Positioning; Step 2 - Messaging; Step 3 - Brand Strategy; Step 4 - Ecosystem; Step 5 - Action Plan; 360-Degree Branding - Vision, Symbols, Words, and Deeds; Portable Branding and Social Media - Getting Started; Conclusion; Further Reading; Index; Acknowledgments; About the Author; Resources

The days are gone when you can just do your job and expect to get promoted. Competition for jobs (even *your* job) is furious, and employers really can, in most cases, pick between some very strong candidates. Kang lays waste to the myths that hard work will get rewarded, that your bosses know your value, and that it's wrong to promote yourself and your work. She explains how you need to be able to articulate the unique value you bring to the table, both for the cake (rational value, functional benefits, expertise) and the icing (emotional value, personality, image). Having both of those parts of the package in sync with each other telling the same story makes for a powerful platform from which to launch into a new job or career.

BrandingPays takes you through the process of establishing what you want and where you want to go, and then guides you in forming the type of branding package you'll need to get there. While the book and methodology are well-written, the underlying questions and thought you need to put into the branding effort take some time to think through. I found myself asking questions about who I am and what I want to be in terms of my technology career. Those are very applicable questions as I switch from one technology base (where I was known in the community) to another (where I'm back to just one of many). Working through BrandingPays will help me focus on the what and where instead of just waiting and hoping things happen.

Regardless of who you are and what you do, you still have to "sell yourself" to others to get ahead. BrandingPays is a very good option for starting that process.

Disclosure:
Obtained From: Publisher
Payment: Free

What did you think of this review?

Helpful
3
Thought-Provoking
3
Fun to Read
3
Well-Organized
3
Post a Comment
More BrandingPays: The Five-Step Sy... reviews
review by . March 12, 2013
For many, getting a dream job consists of trying to submit enough resumes and go to enough interviews to finally hit the perfect combination. But some jobs aren't resume-based, and some jobs aren't necessarily determined by a sit-down interview. They're found and established as a result of who you are and the story you tell... your personal brand, so to speak. BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a well-written book that explains the concept …
About the reviewer
Thomas Duff ()
Ranked #43
Thomas Duff, aka "Duffbert", is a long-time member of the Lotus community. He's primarily focused on the development side of the Notes/Domino environment, currently working for a large insurance … more
About this product

Wiki

Early Praise forBrandingPays

"Karen isthemaster of personal branding." —Regis McKenna, author and Silicon Valley marketing guru

"The wait is over!  This book is one you'll want to own and revisit again and again." —Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School

"This book is destined to be a classic." —Susan Lucas-Conwell, CEO, Great Place to Work

"This is a must-read if you’re ready to invest in YOU!" —Monica L. Poindexter, Head of Diversity and Inclusion, Genentech

"A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand." —Leonard Lodish, Professor of Marketing at Wharton School, University of Pennsylvania

"This book is a goldmine! It will transform how you brand yourself and your company." —Cristina Nogueira, Partner, Walking the Talk and former Sales & Marketing Director at Microsoft

"I would highly recommend it for executives and entrepreneurs alike." —Satya Krishnaswamy, CEO, NextPrinciples, and former Global Vice President, Office of the CTO, SAP Labs

"A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success." —Larry Chang, President, Ascend Northern California and former Vice President of Finance, Global Supply Chain, Hewlett-Packard

"BrandingPays delivers aha! moments from start to finish." —Seymour Duncker, CEO and founder, ...
view wiki

Tags

Details

© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists