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Lunch » Tags » Food » Reviews » Clif Bar » User review

Clif Bar

a line of energy bars

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The only thing I might ever need a 12-step program for.

  • Sep 30, 2009
  • by
Rating:
+4
Rewind to February of 2009.

News stories announce that peanuts from many large suppliers may be contaminated with salmonella.
I don't really care because I've already checked the signs for my favorite type of Trader Joes peanut butter and I know the peanut sources are safe.

...Then I head into the energy bar aisle. Start loading up on Clif bars, like I do (only 99 cents each!). I'm grabbing "oatmeal raisin" and "cool mint chocolate" by the fistful when I notice an absence; a gaping hole in the shelf: THE "CRUNCHY PEANUT BUTTER" AND "CHOCOLATE CHIP PEANUT CRUNCH" ARE MISSING. There is a small and depressing sign letting me know that the products are discontinued for my safety, and sorry for the incovenience.

At that moment, I didn't care about my health OR safety. I was addicted to those two flavors. They were my favorite. They were gone. I emailed the Clif bar people (so embarassing) and they told me they weren't sure when the products would be cleared for shelves again. It was all I could do but keep from crying.

Luckily, it was only about 3 months until the products were brought back (with a *NEW* recipe!). Believe it or not,those 3 months were good for me. I tried new flavors, and now I can confidently say that the peanut flavors are no longer my first favorites.

Long story short, I really love Clif bars and eat one about every day. They're the perfect size and calories for a pre-lunch snack, epecially if you eat several small meals daily rather than 3 square meals. I also like to eat them for dessert because they're tasty enough to satisfy any sweet tooth yet contain plenty of fiber and protein (and no processed sugar or corn syrup). They are sweeter than most energy bars though, I've found, so be prepared!

(Oh, you can also check out the list I made of the top 11 most delicious Clif Bar flavors: http://lunch.com/t/k6z)
THE SALMONELLA OUTBREAK OF 2009 (by me)(sadly) yumyumyumyumyum

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October 07, 2009
Clif Bars are awesome. I really don't care for the other brands. What I like about them is that they don't have HFCS. Salmonella ain't no joke, I got it last year a week before Thanksgiving at a company potluck. I'm afraid of turkey now. Good read.
 
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About the reviewer
Melissa Aquino ()
Ranked #62
Born and raised in NJ, relocated to Boston, MA to study at Emerson College, transplanted to Hollywood, CA to get my career started on the fairer coast.      I love hiking, eating new … more
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Wiki

Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California.

History

Gary Erickson is the founder and CEO of Clif Bar. He co-founded Kali’s Bakery in Emeryville, California which sold calzones and gourmet cookies. He developed Clif Bar as an alternative to other energy bars on the market which did not match his taste. In 1992, Kali’s introduced the first Clif Bars in the bakery; in 1997, Kali's Bakery changed its name to Clif Bar Inc., naming it after Gary's father, Clifford. In March 1999, Clif Bar introduced Luna Bars, which were specifically marketed towards women. Luna bars outpaced the sales of Clif Bars and quickly became the company's top product. Later in 1999, Inc. Magazine selected the company as one of the twenty best small businesses web sites in the country. In 2000, Inc. Magazine named Clif Bar Inc. one of the country's fastest-growing private companies for the fourth straight year in a row. In April 2000, Erickson turned down a $120 million offer to buy his company. Gary Erickson and his wife Kit Crawford currently run the company as co-owners.

Clif Bar recalled on Jan 19, 2009, many products which may contain salmonella-tainted peanut butter. The press release ( http://www.clifbar.com/recall/US-Peanut-Volu...-Release-US-0Canada.pdf ) notes: "Consumers ...

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