Whenever I want to learn a new skill, I've found it is important to learn from people who have detailed experience in this area. Aimee Cebulski is one of these people. She not only writes about Kickstarter but has used it successfully to fund her book, THE FINDING 40 PROJECT.
In the introduction for KICKSTARTER FOR DUMMIES, Cebulski writes "Kickstarter has quickly become a mainstream way to get a creative project made." Most people have no idea how to raise funds for their creative project, Kickstarter gives anyone the ability to raise funds—but it does take strategic planning and thinking to pull off successfully. This book will help you understand the details and creative possibilities.
The Kickstarter model is working. Page 6 says, "As of March 2013, individuals using Kickstarter have:
• Launched 89,400 projects • Funded 37,300 projects – a success rate of 43% • Raised $434 million"
"Kickstarter uses an all-or-nothing approach to fundraising. This means, if you don't hit your fundraising goal within a certain timeframe (about 30 to 60 days), you get nothing. As a result, you need to be very strategic in your planning, your goal-setting, and backer solicitation, all of which I cover in depth in this book." (Page 7)
The illustrations, step-by-step instructions and depth of this book make it a "must-have" for anyone who is going to use Kickstarter effectively. I recommend you get this book, study it carefully then launch your own creative endeavor. Aimee Cebulski has shown readers the path for their own success and opportunity with KICKSTARTER FOR DUMMIES.
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About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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Develop a campaign page that inspires contributors
Establish rewards for your backers
Estimate how much money you need to raise
Use social media to enhance awareness
Find backers and bring your dream project to life with Kickstarter
Do you have the next blockbuster movie, award-winning game, or bestselling graphic novel in your head? Just need funding to make it happen? Learn how to use Kickstarter with help from this handy little book, and connect with backers who want to fund your project. See how to make your idea irresistible, develop your campaign, and bring your dream to life!
Join the crowd — learn how crowdfunding works and the advantages Kickstarter offers
Kickstart your campaign — profile your project and showcase its uniqueness in a compelling video
Dollars and sense — examine all the cost factors and make a detailed, realistic estimate of your fundraising goal
Build your base — determine likely backers and grow community support for your project
Everybody wins — create rewards for your backers at different dollar levels
Drop the flag — kick off your campaign, track your backers, and monitor expenses
Spread the word — promote your campaign with press releases, online ads, events, and social media