“A must-read for anyone in business today. Ed does an incredible job at articulating the cultural shift driving social business today and the need for companies to embrace social business practices in order to thrive in today’s changing digital world.”
—Jonathan Levitt
Chief Marketing Officer, OpinionLab
“Ed gives us a highly actionable, from-the-trenches view of social business, how it works, and why it will reshape how we do business.”
—Dion Hinchcliffe
Chief Strategy Officer, Dachis Group
Columnist for ZDNet and InformationWeek
“I have been teaching Internet Marketing classes at DePaul University since 2006, and the IBM Social Computing Guidelines have been indispensable in providing direction to students looking to meaningfully engage in business social media. To this excellent resource I now add another, Ed Brill’s Opting In. The book is an honest and open combination of history and insight, in which Ed shares how he and IBM have used social media to make a technology giant more approachable and relevant to the lives of its customers and prospects. No small feat. The publishing industry abounds with social media guides at present. Opting In distinguishes itself from the completion by sharing real-world examples of what has worked (and what has not), with a clear explanation of the critical factors and lessons learned. Perhaps the new IBM meme will be ‘Nobody ever got fired for ‘Opting ...
