If you are looking for a way to increase the visibility of your business and establish your authority or expertise in your field, then you need to get a copy of OWN YOUR NICHE. As Chandler writes in the introduction, "Own Your Niche is about getting visibility with the right audience online and offline in a high-integrity way. It's about checking in with your instincts, questioning the advice you've heard and communicating with your audience with authenticity, in a way that feels right to you." The book is a rich balance between how-to information combined with insightful examples and additional resources.
In the final portion of the introduction, Chandler identifies her audience saying, "The strategies in OWN YOUR NICHE are geared toward service-based businesses including consultants, coaches, speakers, authors, doctors, attorneys, financial professionals, creative professionals, freelancers and businesses of all sizes that provide a service because you have a unique opportunity to reach a niche audience online with great content."
Each chapter is loaded with details like how to establish your authority in your field (chapter 2), build your audience and engage community (chapter 3), turn your website into a client conversion machine (chapter 4), increase website traffic (chapter 5), hype-free internet marketing (chapter 9), internet revenue streams (chapter 12). Each of the 13 chapters includes a detailed example of a successful person practicing the methods for that chapter called an "entrepreneur interview." I found these interviews insightful.
Grab your yellow highlighter when you read OWN YOUR NICHE because you will definitely need it so you can apply this useful information to your business. I highly recommend this book.
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About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
Introduction: Removing the Hype from Internet Marketing Chapter One: Why Niches Rule Choosing a Niche How to Identify Your Niche Focus Research Your Niche Making the Decision to Shift Your Focus Develop Your Niche Identity Entrepreneur Interview: Anita Campbell, Small Biz Trends Chapter Two: Establish Your Authority in Your Field How Authority Works How to Claim Your Authority It All Begins with Great Content Types of Content You Can Create Entrepreneur Interview: Karl Palachuk, Small Biz Thoughts Chapter Three: Build Your Audience and Engage Community General Networking vs. Community Networking Community Marketing Methods Strategic Referrals Entrepreneur Interview: Melinda Emerson, Small Biz Lady Chapter Four: Turn Your Website into a Client Conversion Machine How to Write Great Website Copy E-Commerce Implementation Converting Site Visitors into Buyers Entrepreneur Interview: Kathleen Reale, Be Free for Me Chapter Five: Increase Website Traffic SEO Basics Incorporating Photos and Video Improving Linkability Other Important SEO Strategies Entrepreneur Interview: John Paul Aguiar, Money Dummy Blog Chapter Six: Blogs Rule How a Blog Benefits Your Business Developing Blog Content Blog Promotion Strategies RSS Feeds Entrepreneur Interview: Shasta Nelson, Girlfriend Circles Chapter Seven: Social Media Simplified How Social Media Can Benefit Your Business What to Share on Social Media Facebook Basics Twitter Basics LinkedIn ...