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Lunch » Tags » Untagged » Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business » User review

This Book Is Power Packed with Ready-to-Use Information

  • Apr 29, 2012
If you are looking for a way to increase the visibility of your business and establish your authority or expertise in your field, then you need to get a copy of OWN YOUR NICHE. As Chandler writes in the introduction, "Own Your Niche is about getting visibility with the right audience online and offline in a high-integrity way. It's about checking in with your instincts, questioning the advice you've heard and communicating with your audience with authenticity, in a way that feels right to you." The book is a rich balance between how-to information combined with insightful examples and additional resources.

In the final portion of the introduction, Chandler identifies her audience saying, "The strategies in OWN YOUR NICHE are geared toward service-based businesses including consultants, coaches, speakers, authors, doctors, attorneys, financial professionals, creative professionals, freelancers and businesses of all sizes that provide a service because you have a unique opportunity to reach a niche audience online with great content."

Each chapter is loaded with details like how to establish your authority in your field (chapter 2), build your audience and engage community (chapter 3), turn your website into a client conversion machine (chapter 4), increase website traffic (chapter 5), hype-free internet marketing (chapter 9), internet revenue streams (chapter 12). Each of the 13 chapters includes a detailed example of a successful person practicing the methods for that chapter called an "entrepreneur interview." I found these interviews insightful.

Grab your yellow highlighter when you read OWN YOUR NICHE because you will definitely need it so you can apply this useful information to your business. I highly recommend this book.
This Book Is Power Packed with Ready-to-Use Information This Book Is Power Packed with Ready-to-Use Information

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May 02, 2012
This sounds like a very interesting acquisition. I'll look for it.
About the reviewer
W. Terry Whalin ()
Ranked #120
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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Here is the Table of Contents fromOwn Your Niche:

Introduction: Removing the Hype from Internet Marketing
Chapter One: Why Niches Rule
Choosing a Niche
How to Identify Your Niche Focus
Research Your Niche
Making the Decision to Shift Your Focus
Develop Your Niche Identity
Entrepreneur Interview: Anita Campbell, Small Biz Trends
Chapter Two: Establish Your Authority in Your Field
How Authority Works
How to Claim Your Authority
It All Begins with Great Content
Types of Content You Can Create
Entrepreneur Interview: Karl Palachuk, Small Biz Thoughts
Chapter Three: Build Your Audience and Engage Community
General Networking vs. Community Networking
Community Marketing Methods
Strategic Referrals
Entrepreneur Interview: Melinda Emerson, Small Biz Lady
Chapter Four: Turn Your Website into a Client Conversion Machine
How to Write Great Website Copy
E-Commerce Implementation
Converting Site Visitors into Buyers
Entrepreneur Interview: Kathleen Reale, Be Free for Me
Chapter Five: Increase Website Traffic
SEO Basics
Incorporating Photos and Video
Improving Linkability
Other Important SEO Strategies
Entrepreneur Interview: John Paul Aguiar, Money Dummy Blog
Chapter Six: Blogs Rule
How a Blog Benefits Your Business
Developing Blog Content
Blog Promotion Strategies
RSS Feeds
Entrepreneur Interview: Shasta Nelson, Girlfriend Circles
Chapter Seven: Social Media Simplified
How Social Media Can Benefit Your Business
What to Share on Social Media
Facebook Basics
Twitter Basics
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