Cons: Currently only comes from Columbian beans, so no other choices
The Bottom Line: This isn't your grandfather's instant coffee. I'm a total coffee snob and it passes my tongue. Honestly, i wouldn't be able to tell it from a brewed cup of Columbian.
Last time I bought a pound of coffee at Starbucks, the barista gave me the 3 pack Via Instant coffee instead of the free cup of coffee that usually comes from buying a pound. I laughed out loud (I’m a total coffee snob and have been for more than 20 years). Instant is not for me, never has been since the first taste I had long ago. She told me it wasn’t freeze-dried, it was microground. Ok, worth a shot. It was a surprise.
It is pleasantly smooth; likewise it is creamy. Via looks like a dark version of powdered hot chocolate and behaves roughly the same way with regards to texture. The coffee is labeled as “medium” and that classification is correct.
Via currently only comes from Columbian beans. As is true for Columbian coffee I’ve had, the taste isn’t complex. My favorite coffees (Panamanian, Costa Rican, Nicaraguan) have progressions of taste: one flavor followed by another etc. Via’s come almost all at once. The primary flavor is nutty--more pecan than not. There is also a hint of citrus. Unfortunately, the coffee’s aftertaste is a bit metallic, not nearly as bad as the “coffee” that comes from a can or in brick form, but still noticeable.
As with French press coffee, you are in far more control with regards to strength than when brewing a pot. French press coffee is silty, Via is the same way. It isn’t bad, you just need to know this going in.
Via is extremely convenient and obviously perfect if you are in a hurry. Depending on how you get hot water (from a spigot attached to a coffee maker or microwave), you can have a cup ready in less than a minute. If you usually get your coffee from the store itself, then Via’s cost is acceptable.
I was given a free packet of the Starbucks VIA "Italian Roast" recently and was really hesitant to try it. In fact, I just put it in my cupboard for "emergency" purposes. See, I have a cup of coffee in the morning before work... so I was thinking that it'd come in handy on a day that I was running late. Well, last week the opportunity arose to try it out. I have an instant hot water dispenser at home so I just tore open the package of Starbucks Via and added … more
Pros: Taste, cost, convenience Cons: none The Bottom Line: We can get caffein just about anywhere, the picky coffee people turn to premium offerings and the Via Italian roast should please the picky. With the apparent success of the Columbian version of Starbuck’s Via coffee, they have begun offering an Italian Roast option. Italian roast is always extra bold. For any “extra” bold … more
I'm not a fan of Starbucks coffee. I like their Salted Caramel Hot Cocoas and Caramel Spiced Ciders but, their coffee has always been too much for me. Also, some inside info of how long they keep their brewed coffee burning turned me off it forever. So, my expectations for Via were LOWWWWWW. However, a friend of mine and I received some free samples when we bought our Salted Caramels. I just asked for a box since I'm the only coffee drinker in my house and like I said, LOW expectations. … more
I was extremely skeptical about Starbucks Via Instant Coffee, but after trying it for a few days, I'm not pleasantly surprised and definitely convinced of this as a good alternative to other methods of preparing coffee. The one warning I have to offer is that you have to drink it quickly as the flavor degrades significantly with time. The taste is very good in the first 3-5 minutes, after that, it tastes like old coffee. Could I tell the difference during Starbucks' Via Challenge? … more
I've had the opportunity to try the Via - Italian Roast and Colombian several times over the period of 2 months, and I think it tastes better than some instant coffees and even some brewed coffees but it is eventually an instant coffee. It's nice for an on-the-go cup, a better experience than the burnt office coffee but there is no way it tastes like the freshly brewed Starbucks. I like the Colombian a little more than the Italian Roast but that may be just personal preference. I … more
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.