I'm not a fan of Starbucks coffee. I like their Salted Caramel Hot Cocoas and Caramel Spiced Ciders but, their coffee has always been too much for me. Also, some inside info of how long they keep their brewed coffee burning turned me off it forever. So, my expectations for Via were LOWWWWWW. However, a friend of mine and I received some free samples when we bought our Salted Caramels. I just asked for a box since I'm the only coffee drinker in my house and like I said, LOW expectations. Well, never say never as they say.
I tried it one morning when I was out of my regular coffee and needed more of a kick than my Green Tea
would give me. I added my usual sugar, if not, a little more since this was a strong brew, added the instant coffee grinds, and hot water. I took a taste and was quite surprised. Though, it was strong (it was a strong brew- Italian Dark, so I knew it was going to be), it didn't have the usual bitter taste of Starbucks coffee. I would guess this is because I added the hot water and it wasn't sitting on a burner for 3 hours. It defintely had bite to it and it had the kick I needed. I felt a wee bit cracked out but, that has more to do with the fact that I had been mainly drinking green tea for a month.
If you're going camping, pick up a box of these and you won't have to deal with the heavily lacking insta-coffees that are usually marketed for camping or other times when you don't have a Starbucks or a coffeemaker near you.