There's a few things I miss a few things about NY. Brooklyn rooftop parties all summer. Amazing pizza. Autumn in the park. And Uniqlo. Uniqlo flagship store in Soho (on Broadway between Prince and Spring) is the only one that exists in the states, and is sadly the only place you can go get these Gap-like basics but far more fashion forward that it's flailing American counterpart. When it first opened, it was know as the place to get colored cashmeres for under $40, classic trenches for under $100 and dark wash skinny jeans for $39 (forget J-Brand!) It was the affordable place to go when you're too poor fpr APC. Oh, and did I mention they also do free same day hemming on all their pants? Short people, go get some jeans!
Uniqlo also features a rotating designer's T-shirt line, where they get artists (Yayoi Kusama), manga artists (Tezuka), and other tastemakers to create limited edition T-shirts that go for only $15 a pop. They also get cute famous NY downtowners like Chloe Sevigny to model their goods and photography by Terry Richardson, so they know how to tap American cool. Last summer they packaged Pantone themed T's stuff in lego-looking plastic tubes! How graphic design nerdy!
Another thing I love about Uniqlo is that they put out a quarterly catalog showcasing now just their wares, but prose (essay by author like Gary Shteyngart) and interviews with architects + artists, because they are on the pulse of fun stuff. Take that, Gap!
Oh wait, and I almost forgot to mention the designer collaborations they do hot designers like Phillip Lim and Alexander Wang. Yikes! You can get an silk Alexander Wang shift dress for way under 1 bill? AWESOME.
Ok I do have to say one annoying thing about Uniqlo is that their XS is more like a S, so if you're petite you'll have trouble with their smallest. I think the Japanese think all Americans are super giant, which is why they size 'em up.
Regardless, open up in LA already!!!!