As many of you know, I have a mild (okay, huge) obsession with Anthropologie: the clothes, ambience, displays, accessories, catalog, website, and now their new show on Sundance “Man Shops Globe”. Yes, Anthro has once again figured out a way to take their branding and business another step above the rest.
I initially heard about the show from an email newsletter sent to me by Anthropologie. I scoured my cable looking for the Sundance channel to find Man Shops Globe obscurely position in the Wednesday at midnight slot. No mind, DVR has captured the content for me and now I happily soak it up on Thursday evenings.
The show features Kevin Johnson, the found object buyer for Anthropologie, as he travels the world searching for unique items for new stores. Sometimes he commissions artists; sometimes he gets lucky with amazing finds. So far, there have been two shows. The first took Kevin to the flea markets of France in search of “something new to look at” and “a large piece”. The second show was filmed in Cape Town, South Africa where Kevin searched for artists “who are doing something new and innovative”. In each show, Kevin is assisted by a local agent who translates, barters, and handles the paperwork, while Kevin peruses merchandise in search of hidden treasures.
Of course, I love this show and the concept for many reasons. I am always in awe of the interior design and displays that Anthropologie creates to showcase their merchandise. They create a true brand experience in their stores. To journey with their buyer and see exactly where he finds these unique objects and why he chooses them, is fantastic insight. In addition, all of the content in the show relates back to Anthropologie (their focus on details, stories, and beauty) from the “One of a Kind” commercials that highlight the artists Kevin commissions, to the quirky facts about the areas where Kevin is traveling.
Lastly, Man Shops Globe lets the viewer know exactly what is happening with each piece Kevin acquires on his trips. For example, the “Hollywood” bed frame Kevin found in France “will now be featured in stores and you can also find it in the next Anthropologie catalog”. The colorful chandelier Kevin found in Cape Town has been purchased by President Obama for display in his children’s room. The show provides the customer a call to action: Don’t forget you can purchase these unique items! A very clever strategy to remind us that we, too, can be part of this treasure hunt.
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About the reviewer
Hello Lunchers! I am a contributing writer foran onlinelife and style website that highlights hot-spots in Minneapolis and Chicago. As such, I frequent many new boutiques, restaurants, … more
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