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Customer Relationship Management Magazine

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CRM Magaine

  • Sep 30, 2009
  • by
Rating:
+4
While at the SocialText offices, I was browsing through Customer Relationship Management Magazine. This is a magazine with a great deal of potential for the changing business world going forward. They have well thought-out articles on why CRM is core to any business, not just as a technology, but as a business practice. Some examples of articles include: Customer Centricity: Beyond Marketing, Poking Holes in Attrition, case studies in various industry verticles like Travel and Financial markets.

I was highly impressed by the level of thought they've put into bringing in ideas from various disciplines on how they tie into the idea of CRM as a core measure of a company's success.

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Quick Tip by . September 30, 2009
CRM Magazine is a highly relevant magazine for today's businesses.
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Tara Hunt ()
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Handing out whuffie like it's growing on trees! Oh...and I own an RV.
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CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

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