Oh No They Didn't, also known as ONTD, is the largest community on LiveJournal, with almost 90,000 members. The community focuses on celebrity gossip and pop culture, with most of its posts taken and sourced from other gossip blogs.
The community publishes an average of 150 member posts per day, each post getting between 100 and 300 comments on average. The blog boasts over 300,000 page views daily, according to Popmatters. The community moderators post a weekly post called Free for All Friday which allows members to post off-topic comments. When LiveJournal increased the comment limit on posts from 5000 to 10,000 comments, ONTD contained the first post to reach this new limit.
In addition to members submitting the posts themselves, ONTD relies heavily on user participation in the comments section, where members can express their opinions on posts. Members often illustrate their reaction to a particular news item by posting an animated GIF image which represents their feelings. After the death of Michael Jackson on June 25, 2009, according to MSNBC, "users expressed their collective grief by posting a Fantasia Barrino gif, in which the American Idol star wails and flails her arms wildly," while other users expressed concern over the continued use of a popular GIF taken from "Thriller" music video featuring a scene of Jackson eating popcorn, an image that is frequently posted on the community in anticipation of a controversial or "flame-worthy ...