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Skin Deep was launched in 2004, an online safety guide for cosmetics and personal care products. The aim was to fill in where companies and the government leave off: companies are allowed to use almost any ingredient they wish, and our government doesn't require companies to test products for safety before they're sold. EWG's scientists built Skin Deep to be a one-of-a-kind resource, integrating the in-house collection of personal care product ingredient listings with more than 50 toxicity and regulatory databases.
Now in its fourth year and third major update, the Skin Deep database provides you with easy-to-navigate safety ratings for nearly a quarter of all products on the market — 42,564 products with 8,340 ingredients. At about one million page views per month, Skin Deep is the world's largest and most popular product safety guide.
Skin Deep helps fuel the nationwide Campaign for Safe Cosmetics, a coalition of public health, educational, religious, labor, womens, environmental and consumer groups working to protect the health of consumers and workers by requiring the health and beauty industry to phase out the use of dangerous chemicals and replace them with safer alternatives. Through the Campaign, over 1,000 companies have joined the effort by signing the Compact for Safe Cosmetics. Environmental Working Group is a founding partner of the Campaign.