Social_Media Social Media Club's Community On Lunch.com http://www.lunch.com/social_media <![CDATA[Lunch.com Quick Tip by BaronSamedi3]]> http://www.lunch.com/Awesomeness/reviews/website/UserReview-Lunch_com-163-1333926-229769.html http://www.lunch.com/Awesomeness/reviews/website/UserReview-Lunch_com-163-1333926-229769.html Sat, 10 Nov 2012 01:21:16 +0000 <![CDATA[Facebook Quick Tip by Sharrie]]>
I wrote a review of it (I know a bubble when I see one!) on the weekend after its listing looking for a price range of $25-28! It recorded a low of $26.83 yesterday (May 31) before a technical rebound at the close! 

So, what's next?!


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http://www.lunch.com/businessmatters/reviews/website/UserReview-Facebook-132-1333919-224494.html http://www.lunch.com/businessmatters/reviews/website/UserReview-Facebook-132-1333919-224494.html Fri, 1 Jun 2012 05:09:42 +0000
<![CDATA[ I know a bubble when I see one!]]>
Facebook had its IPO listed on Nasdaq last friday (May 18) making Mark Zuckerberg a $20 billion man! He rang in the bell for Nasdaq opening & his own wedding the next day (May 19). That makes Mark Zuckerberg not just the richest 28 year old on the planet but also the luckiest guy in the world!!!



So much about Mark Zuckerberg. He's a highly intelligent guy & I suspect that the ones who make the most out of this IPO is him since he got to choose to set a price that's now deemed to be too high by the market. At $38, Mark Zuckerberg managed to raise some $16 billion for the company and his dream and ambition. Morgan Stanley made some 1% underwriting fee out of this although they have probably lost a lot more by trying to support the share above its issuing price last friday, its 1st day of trading.

Never mind about Morgan Stanley. The heydays of investment banking are over with, we hope!!! Still, JPMorgan Chase has its fair share of limelight last week and probably upcoming weeks too. Not to mention one of Goldman Sachs' top men is being investigated for insider trading!



Back to Facebook. At $38, it's a PE of over 100! That's crazy if you compare it to those of Apple and LinkedIn. Does everyone has to own Facebook shares? As if Facebook hasn't owned enough of your time!!! It doesn't make sense to me. This is a case of hope and greed in the stock market, just like it used to be with tulips! Ok, may be Facebook has potential ... ways to monetize its 800 million users! That's in the "distant" future, is it not? If you think no, then you will be sorry today as it is now trading at $5 less than issue price and $10 off its high (a loss of some 14% from its closing last friday)! Who knows how low it will get? Probably around $25-$28?!

The stock market ... well, if you still believe in it, remember that scarcity rules! And, hopes and greed dominate. Sometimes, fear takes flight too! In this case, it's good to see it's not all in a frenzy!!! 

Greed is good, but only for Mark Zuckerberg!!!
As for Greece, God help them!!!

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http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-224251-I_know_a_bubble_when_I_see_one_.html http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-224251-I_know_a_bubble_when_I_see_one_.html Mon, 21 May 2012 14:52:29 +0000
<![CDATA[Facebook Quick Tip by Sharrie]]>
PE of over 100?! Forget it!!! Are you sure you're that good a friend with Mark? ;-)



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http://www.lunch.com/businessmatters/reviews/website/UserReview-Facebook-132-1333919-224249.html http://www.lunch.com/businessmatters/reviews/website/UserReview-Facebook-132-1333919-224249.html Mon, 21 May 2012 14:18:34 +0000
<![CDATA[2011 Quick Tip by Sharrie]]>
Generally quite an uneventful year for me but peace is all that anyone can ask for these days! I'm not looking forward to 2012 at all since there had been many adverse predictions!]]>
http://www.lunch.com/reviews/d/UserReview-2011-668-1679984-218096.html http://www.lunch.com/reviews/d/UserReview-2011-668-1679984-218096.html Fri, 30 Dec 2011 14:19:42 +0000
<![CDATA[2011 Quick Tip by woopak_the_thrill]]>
2 days Before Dec. 21, 2012 (the supposed end times predicted by some folks), I will tell all the women I had a crush on how I felt before, and if the world does not end on that day, I'll have an excuse to take back what I said if they didn't like me back....I know I am evil...and stupid. LOL!


Happy New year!!


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http://www.lunch.com/whatcanisay/reviews/d/UserReview-2011-232-1679984-218083.html http://www.lunch.com/whatcanisay/reviews/d/UserReview-2011-232-1679984-218083.html Fri, 30 Dec 2011 04:09:55 +0000
<![CDATA[ It Wasn't Great, But It Wasn't Terrible Either]]>
The beginning of the year was decent.  January found me visiting New Orleans (which is always fun) and finally getting around to completing a couple of major tasks at work.  February and March were just plain ol' ho-hum, with nothing major (either positive or negative) happening.

April saw me and my family get a decent amount of money back on our income taxes and then watch about a third of that get taken right back thanks to a change that occurred late in the previous year in the federal government that our tax person missed.  It was a bit of a downer, but we managed to get by just fine without the income tax refund we were expecting.  We never include the refund in our yearly budget scheme any way, holding it out as "rainy day" or "emergency back-up" money if needed, but it would have been nice to have as a bit of "padding" in this economy.

The end of April and beginning of May brought with it the standard turmoil of getting ready for my daughter's recital and the end of the school year.  I was also a part of the very lukewarm BayouCon, a sci-fi/pop culture/comic convention held in conjunction with the Contraband Days festival.  While the celebrity guests (Vaughan Armstrong, Dino Andrade, and Max Grodenchik) were excellent, the turnout for the event was brutal, calling into question not only my role in the event, but my future as well.  Next year's event will determine where I'll stand with BayouCon in the end.  On top of that, it was a very hot month, but what do you expect when you live in Louisiana?

June was both a big win and a big loss.  It started off great.  Thanks to my wife's brilliant budgeting power, we were able to pull off a small birthday celebration for my daughter that would lead up to a big joint celebration for both her and her brother near the end of the month.  The dual birthday bash was a huge success but the company that supplied the waterslide for the event tried to cheat us out of our deposit, claiming that we damaged the slide (our post-party photos proved otherwise), returned it dirty (which we didn't, proven again by the photos), and that we were already given a discounted rate because we had to haul and set up the slide ourselves because the usual driver was unavailable.  After a month of repeated unanswered calls and ignored messages, I had to contact the Better Business Bureau to help us with the affair.  We ended up getting half of our deposit back, and made sure to tell all of our friends about just how lousy the company was.  We even fixed a busted tail light on their trailer so that we wouldn't get pulled over for having improper trailer lights!

July was better once we cleared up the mess with the waterslide company.  We took our son to Chuck E. Cheese's for a small post-big bash birthday party on his actual birthday.  We also took our first real vacation in a long time when we headed to Galveston Island, TX for four wonderful days.  We took in Moody Gardens, Schlitterbahn Water Park, and just about everything else this wonderful little Texas island had to offer.  We also paid off our car note!!!

August and September were all about getting our daughter ready for her final year in elementary school and our son primed for his first year.  Both of them took it in stride and I was quite proud of both of them. 

October and November brought difficulties at work that just seemed to keep piling up.  As soon as one problem was taken care of, another would arise.  I did get a small break when I took a weekend trip to the Texas Renaissance Festival in Plantersville, TX.  By Thanksgiving things seemed to be settling down quite a bit and I was left with only one nagging work problem headed into December.

December was great.  Hands down it was probably the best month of the year.  I knocked out all of my major problems at work, completed Christmas shopping with days to spare, and made a few new friends from my ancestral home of France.  I also got to go back to New Orleans (and I'll be headed there again at the end of January, 2012).  I cooked for friends, family, and co-workers throughout the holiday season and topped it all off with The Big Bang Theory Season Four DVD set thanks to my loving wife. 

So, overall 2011 was hit-and-miss.  It wasn't great, but it could have been a lot worse.  Looking back on the year, I've managed to remain as healthy as a fat boy can be, made some great friends, scored a few cool pieces of KISS merchandise, and set plans in motion for a great 2012.

Here's to ya, 2011.  It was nice knowin' ya!

And in case you are wondering, the photo below is of me meeting one of my childhood heroes, Jeremy Bulloch, AKA the original Boba Fett from Star Wars:  The Empire Strikes Back and Return of the Jedi.  It's also pretty cool that he was also in the classic Doctor Who series, which is my favorite sci-f show of all time.  Nerdgasm!

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http://www.lunch.com/social_media/reviews/d/UserReview-2011-213-1679984-216686-It_Wasn_t_Great_But_It_Wasn_t_Terrible_Either.html http://www.lunch.com/social_media/reviews/d/UserReview-2011-213-1679984-216686-It_Wasn_t_Great_But_It_Wasn_t_Terrible_Either.html Wed, 28 Dec 2011 16:01:00 +0000
<![CDATA[Facebook Quick Tip by BaronSamedi3]]> http://www.lunch.com/Awesomeness/reviews/website/UserReview-Facebook-163-1333919-215923.html http://www.lunch.com/Awesomeness/reviews/website/UserReview-Facebook-163-1333919-215923.html Thu, 1 Dec 2011 23:47:42 +0000 <![CDATA[Wikipedia Quick Tip by BaronSamedi3]]> http://www.lunch.com/whatcanisay/reviews/website/UserReview-Wikipedia-232-1333928-214758.html http://www.lunch.com/whatcanisay/reviews/website/UserReview-Wikipedia-232-1333928-214758.html Sat, 29 Oct 2011 20:53:18 +0000 <![CDATA[Gmail Quick Tip by Sharrie]]> Youtube.com. What is happening and why? Should we be concerned about it? I certainly don't like having my mails moved around... who knows what happen in transition?!?!?!]]> http://www.lunch.com/reviews/d/UserReview-Gmail-694-1333924-214190.html http://www.lunch.com/reviews/d/UserReview-Gmail-694-1333924-214190.html Wed, 12 Oct 2011 16:10:27 +0000 <![CDATA[ I "Like" The Social Network]]>
How do you make a good movie about the formation of a website? Well, hiring David Fincher to direct is a good start. It's pretty odd that a project like this would come from Fincher. The Social Network is, after all, a movie which is giving acknowledgement to the beginnings of one of the most dominant corporations in the world. One of Fincher's other indisputable classics (he's building an impressive resume of them) was Fight Club, a roaring primal scream from one person in a materialistic, corporate world wondering where the line between his gussied up material character and his real self is drawn. Also on the staff of The Social Network is the great screenwriter Aaron Sorkin, who wrote A Few Good Men, The American President, and created TV's The West Wing. The Social Network, as a result, is written and directed in a very engaging manner.

The Social Network's universe revolves around Mark Zuckerberg, a young Harvard student first seen mouthing off to his girlfriend with the cold bluntness and efficiency one might hear in someone with Asperger's Syndrome. She finally ditches him with equivocal coldness and efficiency, sending The Zuck back to his dorm to get drunk and badmouth the girl in his blog before setting up a hot-or-not site called Facemash, which crashes parts of the Harvard network. It also brings him to the attention of Cameron and Tyler Winklevoss, who have an idea for a Harvard alumi dating site and and thing The Zuck is the perfect guy to get it online. Zuckerberg likes the idea and uses it to create a whole new social network for people to stay in touch.

Long story short: It gets big. It expands in a way no one has ever seen before. Mark gets rich and inadvertently screws everyone over.

Mark Zuckerberg the way The Social Network portrays him is a tangled mass of contradictions. He is a genius who is easily led on by a very good snake oil salesman. He is a stone, thick and impenetrable for most people but he has an excellent idea of what makes people tick. He is a faithful friend to his friend and business partner, Eduardo, but doesn't seem to care that Eduardo was screwed over by Sean Parker. Zuckerberg has a personality set to the robot position for the entirety of The Social Network. He seems alienated from the real world most of the time, but is a creative innovator who is able to make billions by analyzing the base desires of humanity.

Zuckerberg likes the idea of a universal connections network, so he takes his inspiration from the Winklevoss twins and a grand from Eduardo for his startup fee. When two girls at a Bill Gates lecture tell Mark and Eduardo to Facebook them, they know they're on to something, and Sean Parker enters the picture as something of an advisor to Facebook. He has two things Mark and Eduardo need: The first is an excess of charisma shooting from every pore in his body at the speed of sound. The second and more important thing is connections, which Eduardo come in handy when Eduardo tries to make them himself in New York City and fails. Parker definitely plays a role in the success of Facebook, but he also turns into a wedge when he correctly calculates the respective reactions of Mark and Eduardo to him when they first meet. Mark, shooting for the stars, likes Sean. Eduardo, who doesn't like him, prefers a more conservative approach. Sean, acting like the average kid after doing something which results in his folks playing the good parent/bad parent routine, snuggles up to Mark and uses him as a shield.

The Social Network is set around a pair of lawsuits Zuckerberg faces from the Winklevoss twins and Eduardo. They are all suing Zuckerberg, the Winklevoss twins because they believe he committed intellectual property theft by using their idea to form Facebook and Eduardo because he came back for a slice of the Facebook stock which Sean Parker slickly tricked him out of. The story is told in flashbacks, but they are mostly unbroken so the interruptions to the boardroom scenes are kept at a minimum.

There is a little bit of a Shakespearean element to The Social Network. No one dies, of course, but Mark seems to be made into some shade of Hamlet. Lawsuits are used as vengeance killings once Mark wipes his formerly solid relationships with his friends right off the face of the Earth. Like Hamlet, The Zuck seems lost and uncaring in his own little world at times, much to the detraction of everything that isn't taking place in his head. The Social Network ends not with a massacre, but with a bitter irony: His Facebook site now has over a million members, but Mark Zuckerberg has no one left in his corner to help him fight his battles. The final scene is Mark, having the kind of money which society deifies, sitting pathetically in an empty boardroom, attempting to friend his ex-girlfriend on Facebook.

It's possible that by making Mark Zuckerberg such an alienated character even a the best of times, Fincher was turning The Social Network into an other social commentary about where the tricky location of a blurry line between materialism and reality, where the accumulation of things ends and the actual person is formed. If that's the case, maybe The Social Network has something in common with Fight Club after all.]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-212283-I_Like_The_Social_Network.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-212283-I_Like_The_Social_Network.html Tue, 30 Aug 2011 22:34:41 +0000
<![CDATA[ A Mix of Pyschological Case-Study, Legal Thriller, "Documentary" and Underdog Story...]]>  In the opening scene of Social Network we eavesdrop on a conversation between Mark Zuckerberg (Jesse Eisenberg) and his girlfriend. At the end of the scene Mark's now ex-girlfriend sums up his treatment of people in a succinct statement. She told him that he would probably do something big and complain that girls didn’t like him because he was a nerd. She went on to say that this was a lie. That girls wouldn’t like him because he was an a-hole. He went on to make the last part of the prediction true by drogging (drunk blogging) and starting a demeaning girl comparison website that very night.

The first part of the prediction took a little longer.
 
This is a look at why and how the monster Facebook was started, and reveals the players, the greed, the conniving and the strategy that has made it the thing that it is. And it reveals some of the consequences and the cost of doing business with those who play for keeps. Part legal “thriller”, part "documentary", part psychological study this film is a fascinating look at a man and his intense mind. I don’t know that you could mindlessly watch it and enjoy it because it’s not mere entertainment. I found it an interesting reflection of what the downside of social media has really become...for some a platform, for others "relationships" that appear real, for others an efficient way to disembowel enemies without all the mess.
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http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-211753-A_Mix_of_Pyschological_Case_Study_Legal_Thriller_.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-211753-A_Mix_of_Pyschological_Case_Study_Legal_Thriller_.html Sat, 20 Aug 2011 22:31:23 +0000
<![CDATA[YouTube Quick Tip by Madpenguin]]> http://www.lunch.com/whatcanisay/reviews/website/UserReview-YouTube-232-1333930-211149.html http://www.lunch.com/whatcanisay/reviews/website/UserReview-YouTube-232-1333930-211149.html Fri, 5 Aug 2011 16:31:48 +0000 <![CDATA[ When sharing can get out of hand!]]>
So, I'll keep this short and simple. My take on Facebook.
I had an account on it for many years but I hardly logged in. The main reason being I don't really know a great many who are on it and I was residing in China for the last 4 years, I was logged out of it. It's banned!



Now that we got over that, let's talk about Facebook, from my perspective:
  1. More than 1.3 billions Chinese are technically not on it,  unless one bypass the great firewall.
  2. It's too time-consuming and not much real/decent work can be done when you're on it!
  3. My few friends whom I got to know from VirtualTourist.com are on it, hence, I'm on it just to keep in touch with them :)
  4. 2 great features - sharing of photos and videos (easier than any other sites! I was surprised I could just add Youtube links without having to copy the embed codes!). Not mine though, but I snooped around others' quite a bit, hehe...
  5. It's Facebook, one of the major social media sites. No one can afford not to be on it or at least have a working knowledge of it!

That's it... stay connected but stay out of it when you've got work to do!


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http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-210167-When_sharing_can_get_out_of_hand_.html http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-210167-When_sharing_can_get_out_of_hand_.html Mon, 11 Jul 2011 13:22:12 +0000
<![CDATA[ Biting the Hand that Feeds Me Lunch]]>
As you can probably tell from my rating, I generally like Lunch.com. One of the site owners found my work on Epinions.com and asked me to drop in and give Lunch.com a quick whirl, even offering a little bit of payment as an incentive. With Epinions.com swirling ominously around the suckage drain at the moment, I shrugged and said "Well, why not?" And did I mention Lunch.com paid me to do so? (Really, I felt very honored by the fact that, out of thousands of reviewers on Epinions, someone noticed my work and asked me to come over.)

I am not the most popular reviewer on Epinions, but my work was strong enough for me to be offered a reviewer spot on the independent video game website Netjak, and when Netjak went south, The Examiner came calling. I was very proud to place my work among the pantheon of talented reviewers with Netjak, but The Examiner proved to be a real hellhole. So when it came time for new exposure, my setting up shop on Lunch proved to be a good move when I saw that my reviews were getting over 100 hits within hours on bad days. On Epinions, for me to get 100 hits took months. I was especially impressed when my review of the movie Dark City reeled in 14,000 in about 12 hours. It even gets tweeted a lot these days. Even Netjak didn't expose me that much!

I'm very fond of the quick tips section because it lets me write a quick blurb about any subject that I can't review in depth. It also allows me a lot of extra exposure. The profile on Lunch is awesome because I'm allowed to link up other websites to it. Lunch doesn't have a big problem with me creating links to other websites in my reviews either, so if I need to prove something, hey, just link it right up! Or use a photograph, which is also allowed!

The REALLY great thing about Lunch is that I'm allowed to review literally anything. I've written reviews about walking, bicycling, community gardening, and a couple of musical artists. Not just their work, but the artists themselves, which really allows me to open up with my criticism whenever I believe it truly necessary. On Epinions, you're given the impression that you can review anything, but typing it into the search bar gives you about a 50/50 chance of finding it. Even if Epinions does have what I'm looking for, I'm frequently forced to visit Google and type "(blank) reviews Epinions" in order to find it, and even then, they might provide links to the products on Amazon or Ebay but not allow you to review it themselves. Even worse, if you ARE able to review it, they might not actually have it sectioned, which means no one will be able to ever find it. I wrote a review of Phantasy Star IV on Epinions which sat unread for close to a week because it wasn't placed anywhere!

I should note that on the downside, the search feature on Lunch can sometimes turn up more than one result for a very specific product you're looking to review. I searched for The Simpsons recently, and got three results all for the single, lone TV show that exists! This is called overkill, but I will acknowledge that I would rather have way too many results than too few.

While I do appreciate the automatic importer from Epinions, this is where I think Lunch seriously faulters. I've taken to simple copying and pasting from Epinions to Lunch in the traditional way because Lunch will import anything even if you've already got it posted! There's no limiting what can be imported or what can't - when you import from Epinions, everything Lunch is capable of taking gets taken.

It's entirely possible that I'm missing something here, but it seems like I'm always looking for substitute communities to place reviews in if one of the communities I belong to doesn't quite fit the mold. I've written a lot about actors, but always placed them in the movies section. Well, Nathan Fillion is TECHNICALLY a movie actor, but I don't think that guy from Waiting is the first character people think of when they think of Nathan Fillion. Even his best-known movie character, Malcolm Reynolds from Serenity, was a TV character first. Here's my point: If there's a way to get a product into a community or section that fits it better than any of my communities, I haven't found it.

Otherwise, I've been with Lunch for about six or seven months now, and I'm loving it.]]>
http://www.lunch.com/social_media/reviews/website/UserReview-Lunch_com-213-1333926-209186-Biting_the_Hand_that_Feeds_Me_Lunch.html http://www.lunch.com/social_media/reviews/website/UserReview-Lunch_com-213-1333926-209186-Biting_the_Hand_that_Feeds_Me_Lunch.html Wed, 22 Jun 2011 15:32:23 +0000
<![CDATA[Lunch.com Quick Tip by Sharrie]]> http://www.lunch.com/reviews/website/UserReview-Lunch_com-694-1333926-207019.html http://www.lunch.com/reviews/website/UserReview-Lunch_com-694-1333926-207019.html Fri, 6 May 2011 04:06:45 +0000 <![CDATA[The Social Network Quick Tip by Count_Orlok_22]]> Mark Zuckerberg, nor can I claim to know much about the foundation of Facebook, but this film is told from an angle that is designed to be more dramatic and to a certain extent unflattering. This aside, I prefer David Fincher's earlier films which were more grounded in characterization and seemed to have better pacing. Here the film feels at times quite slow and others quite rushed. One thing that I did love about this film was the innovative score created by Trent Reznor and Atticus Ross.]]> http://www.lunch.com/MovieHype/reviews/movie/UserReview-The_Social_Network-13-1445381-206138.html http://www.lunch.com/MovieHype/reviews/movie/UserReview-The_Social_Network-13-1445381-206138.html Tue, 19 Apr 2011 19:22:32 +0000 <![CDATA[Gmail Quick Tip by Sharrie]]>
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http://www.lunch.com/businessmatters/reviews/d/UserReview-Gmail-132-1333924-206018.html http://www.lunch.com/businessmatters/reviews/d/UserReview-Gmail-132-1333924-206018.html Sun, 17 Apr 2011 12:31:14 +0000
<![CDATA[Blogger Quick Tip by Count_Orlok_22]]> http://www.lunch.com/blogger101/reviews/website/UserReview-Blogger-298-1443273-205762.html http://www.lunch.com/blogger101/reviews/website/UserReview-Blogger-298-1443273-205762.html Tue, 12 Apr 2011 22:35:54 +0000 <![CDATA[ The Social Network -- the nerd is the new "bad boy"]]> The Social Network is the story of how Facebook came to be, and let me tell you it is a nerd's wet dream. 

A few years ago, had you asked any teen/college girl what type of guy she was looking for she'd most likely say the jock or the "bad boy", but if you asked today she would probably say that she loves nerds.  From 'The Big Bang Theory' to The Social Network, there is a group of new desirables making the "What's Hot" list these days.  It is the Sheldon Coopers and the Mark Zuckerbergs of the world that are now getting all of the attention, and this Friday you will see what I mean.

The Social Network hits theaters this weekend, and it is a classic in the making.  Jesse Eisenberg plays the insanely intelligent, all be it slightly socially challenged, creator of Facebook Mark Zuckerberg.  In this unbelievable role Jesse shines like the north star and shows that he is a force to be reckoned with in the acting community.  Yes, there are those of you out there that will confuse him with that kid from Scott Pilgrim and 'Arrested Development', but once you see this film you will surely know the difference between Jesse Eisenberg and Michael Cera.  You will know with absolute certainty that Michael Cera is just that kid that keeps making the same movies over and over again, only difference being the titles, while Jesse Eisenberg has gone from Zombieland to a role that rivals the genius of the amazing James Parsons (2010 Emmy winner for his role as Sheldon Cooper in 'The Big Bang Theory') as he gives the nerds we have grown to love on the home screen, a run for their money.  His portrayal shines a light on the man behind what we spend 18 hours a day on the internet, updating our statuses and poking our friends. 

From the opening scene (which I found to be a mix of genuine awkwardness and comedic genius) throws you into the deep end of the pool with a very special type of person, that most people either love or hate.  But as you watch this character, he grows on you until you realize that you cannot hate anyone like Mark because they simply cannot help themselves.  That sense of linear thinking draws a deep line in the sand and challenges anyone daring to get close enough to cross over to his side.  You will love to hate the man for his pure honesty and lack of bull-shit (if only everyone was that honest... although maybe not as that could turn out quite scary).  It is Jesse's expressions (or lack there of) and his seriousness throughout the entire film that makes you realize just how talented this young actor is.  I believe that there are very few actors today with the discipline to pull off such a complicated role with such perfection, yet Jesse is able to do so and make it believable is jaw dropping.  It is these unusual roles that challenge and set apart the "men from the boys" and I have to give kudos to the amazing actors that take on these roles and bring them to life like they do because it's not an easy task, especially when based on real people, and especially living people.

I'm not sure what the real Mark Zuckerberg is thinking when it comes to watching his college years played out on the silver screen, or if he even thought his life would be one that people would pay to see. The one thing I will tell you is -- The Social Network is sure to give you mixed feelings regarding some of the events that took place between friends and fellow computer geniuses, but I guarantee you, that after seeing this film you will have a new found love and respect for the men behind the life changing website.  You will walk out of the theater feeling intellectually stimulated just having had the ability to keep up with the quick jabs and techy dialogue between the computer nerds, while all the time being thoroughly entertained by the amazing talents of Jesse Eisenberg, Andrew Garfield (who portrays Eduardo Saverin), and Justin Timberlake (who portrays Sean Parker - "the other Napster guy").  It is the combination of these three and their dynamic relationship and struggles to maintain their friendships while creating one of the world's most influential websites yet to be developed. 

So regardless of what your relationship status is, update your status and post that you will want to check out The Social Network.  I guarantee that you will be adding it to your favorite films list the minute you get home. 

I give The Social Network a 5 out of 5.    I love Nerds!]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-203884-The_Social_Network_the_nerd_is_the_new_bad.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-203884-The_Social_Network_the_nerd_is_the_new_bad.html Mon, 14 Mar 2011 03:35:12 +0000
<![CDATA[WordPress Quick Tip by Sharrie]]> http://www.lunch.com/reviews/website/UserReview-WordPress-694-1449281-201352.html http://www.lunch.com/reviews/website/UserReview-WordPress-694-1449281-201352.html Wed, 16 Feb 2011 16:52:55 +0000 <![CDATA[ The Birth of a Billionaire]]>
The story takes place in 2004 when primary Facebook founder, Mark Zuckerberg, is on trial by his fellow friends and innovators in a hearing that recalls the times when fortunes provided alleged double-crossing by the powers that be.  It is both a memoir reinactment of post-modern innovation and a dramatization of the genesis of the flair that begets reinvention of today's modern aristocrats in the blogosphere, changing the hands of the rich and famous from the aristocrats of resources (like Carnegie) to the iconoclasts of modern culture (like rock musicians) to the information Superhighway Age.

Without having the familiar associations of a documentary or even the qualities we normally associate with a reinactment, 'Social Network' is so fascinating and absorbing, any words of praise seem tentative, futile, and non-descript.  One of the best qualities about the film is that it doesn't try to take sides or judge the key players.  There's the rich boy twins, real-life Harvard boys who compete abroad in rowing competitions, but dream big, barely mutating dream wishes that can only be replicated with the technical skill of Zuckerberg, who only is able to hone his own aspirations by the thoughts of others.  Does anyone get to the top on his/her own?  Then, there's the mischievous friend who founded Napster, Shawn Parker (Timberlake)  with all the possibilities of new horizons in music (including the fraud of piracy), and a friend, Eduardo Saverin (Andrew Garfield) who has his own passions and foibles to share and clash with CEO Zuckerberg.

One of the other virtues of 'Social Network' is that it doesn't try to be condescending, judge the main players, or glamorize the party aspects of the rising stars.  It merely tries to tell the story with everyone having his day in court.  What a innovative and fascinating movie 'Social Network' is.  No wonder it's the talk of the town! ]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-201292-The_Birth_of_a_Billionaire.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-201292-The_Birth_of_a_Billionaire.html Tue, 15 Feb 2011 07:00:26 +0000
<![CDATA[ Situations have ended sad, Relationships have all been bad.]]> The King's Speech (which I have reviewed separately) and The Social Network.

The key to the attraction of these movies isn't in the bare description of the movies which make them sound boring (I have fought this battle over King's Speech with my family, and won over only 1 of 4 to go see it, so this is a real problem for these movies)--but they are anything but boring.  Trust me, if you have not seen either of these movies, you must see them before you decide which movie you think should win the Oscar.  Either is worthy and both deserve your movie dollars.

The key to these movies is in the relationships.  In King's Speech, the unequal relationship starts hesitantly and ends in a lifelong friendship, but in Social Network, the relationship that begins between friends and equals ends in litigation and situations that ended sad (credit Dylan for the review title).  Mark Zuckerberg is a fascinating character, spewing ideas faster than anyone can understand them, while he not only has the ideas, he has the technical skill to implement them.  We see him first create a Facemash application that trolls the Harvard network to create a website allowing students (mostly guys, of course) to compare pairs of (all female, of course) student pictures.  But what we really see that gives the movie its attraction is that Mark created the website literally overnight after a bad date, a slight that he revenged drunkenly in public, and which we see during the deposition scenes of the movie continues to affect him years and billions of dollars later.

As one of the junior lawyers (played by Parks and Recreation's Rashida Jones) tells Mark in a concluding scene, Zuckerberg isn't really an asshole, but he sure tries hard to be one.  Yet I found myself fascinated by his personality, watching him jump from idea to execution to idea.  You may want to like him, but you really can't by the end of the movie as you see that that pattern of remembered slights and failure to consider or even understand the human element of any situation, relationship, or algorithm. 

The situation that ended saddest is that with Eduardo Saverin, Mark's first financial partner.  The true equality of that relationship which should have bound the two friends with unbreakable ties are symbolized by the comparison algorithm that Saverin provides and Zuckerberg immediately codes into the facemash website, and then the $1,000 that Saverin provides (from his own pocket) to buy the first server for thefacebook.com (Napster founder Sean Parker--played with convincingly creepy smoothness by Justin Timberlake--suggests dropping the article).   But when Zuckerberg moves from Harvard to Silicon Valley in thrall to the charms of Parker, and Saverin goes to New York to try to raise money, we see actor Jessie Eisenberg do a great job showing Zuckerberg withdrawing into his ideas while the financial and marketing buzz around Facebook snowballs into a cultural cornerstone.  Like Saverin on the screen, from my theater seat I found myself in near disbelief that just seven years ago Facebook didn't even exist; Saverin, as a one-time partner but now an outsider looking in as his trust and faith in the company that is Facebook and the relationship he had with his friend Mark Zuckerberg both exploded before him.

It is is this relationship, and others in Social Network, that give the movie its depth and power and make it Oscar-worthy. ]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-201171-Situations_have_ended_sad_Relationships_have_all.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-201171-Situations_have_ended_sad_Relationships_have_all.html Mon, 14 Feb 2011 00:12:19 +0000
<![CDATA[ Group"on" the move... A brand new online shopping experience!]]> 团结是力量 (unity is strength). This is the concept behind the business model of the billion dollar company GROUPON. The site is now valued at some $6 billion after rejecting a buyout from Google last December. It’s been rumored that Groupon is on the road to an IPO for some $15 billion this year. So, with some $350-500 million annual revenue, what does this company has to offer to its consumers?

 
In properties, it’s location, location & location! In Groupon, it’s deal, deal & (more) deal! It’s as old as time, the yearning to get better deal than most. Collective power buying seems to be the way to do it, as suggested by how popular Groupon is. Incidentally, in China, the same strategy was adopted years ago by a group of Wenzhou residents who travel all over the region to acquire & speculate properties as a group (known as 温州炒房团). They arrived in bus loads and as a group is quite a force to be reckoned with!!! Hence, the idea is definitely not brand new, however, as an online tool, it takes a new twist with a time controlled environment, as in an auction. This kind of offers are also available on another Chinese online bookstores, where deals are "time-zoned" and as the clock ticks, one is beckoned to place one's "bets". I do believe it can be addictive for some, like in a casino-environment! So, it'd be very interesting to see how Groupon develops with time & how the new trend will catch on with millions of shoppers!


 
It’s been reported (at last count) that Groupon has some 44 million registered users across the world; the latest additions of which are from Hong Kong, Singapore and China. Originally based in Chicago and set up by Andrew Mason (who is a mere 30 year old chap!), Groupon is a very young enterprise. It’s incorporated in 2008 and yet it has had much interest from investors and got quite a bit of seed money in its coffer. From the look of things, Groupon is pioneered for success. It might even be bigger than Facebook in a few years’ time.
 
So, what is the lesson one can learn from this site? Well, for one, you’d have to sign up and look deeper than the deals. I checked through their Canadian, American, Hong Kong and Singapore sites.  Judging from the increasing number of deals sold, it can be projected that there would be some changes in the future in its mode of operation. Currently, it’s one deal a day. But for huge market like Shanghai and Beijing, I see more than 1 deal a day (if that’s an authentic Groupon site, that is!). Groupon.cn showcases more than 1 deal a day. So, if the fever catches on elsewhere in the world, I would foresee more than a deal each day. As it is, Groupon has been said to turn away many deals, so much so that they account for 80-90% of companies enlisted. If that’s the case, then we’ll see many sites coming in to cater to the rest of the merchants who couldn’t get onto Groupon “favor” list. Then again, Google is already making headway in this arena and has plan to launch their own version of deals. The market is huge and the sky is the limit where this is concerned. It’ll be very interesting to see how things progress on this front and for all we know, Lunch.com may even come up with version of this. As I have said, we are in for interesting times. This is certainly the most interesting business model I've come across in recent times!
 


In the mean time, I’d suggest anyone who read this review to go and check out what it is all about. You won’t want to miss out on a good deal or the early adopter of a new trend of our new online shopping experience, would you?! And where did you first hear it from? Lunch.com!!! ;-) 

Last but not least, the Groupon craze has advanced rapidly with Android apps available for download if you're the type that can't get on the day without a deal! Check this out!!!]]>
http://www.lunch.com/social_media/reviews/website/UserReview-GroupOn-213-1394777-200756-Group_on_the_move_A_brand_new_online_shopping.html http://www.lunch.com/social_media/reviews/website/UserReview-GroupOn-213-1394777-200756-Group_on_the_move_A_brand_new_online_shopping.html Sat, 5 Feb 2011 10:07:49 +0000
<![CDATA[ The Social Network Review]]>
Jesse Eisenberg deserves to win the Oscar he was nominated for: Best Actor. He adds layer after layer of characteristic complexity to Mark Zuckerburg with a plethora of emotions and overall discomfort in being himself in the process. From his dorm days in Harvard to his beginning of his reign in the Facebook corporation and the lawsuit against him, Mark never seems to be content. It's as if his envelopment and committment to technology has alienated and driven away all love and tied-in relationships he used to have with people he once knew. When one finds a new idea, is it worth losing everything he once knew and cared for in the process of making that new idea successful and well-known. 

Andrew Garfield plays Mark's best friend Eduardo with ease and charm, yet as the idea for Facebook grows Mark further pushes him away and a spiral begins...Justin Timberlake is quite good as Sean Parker, the creator of Napster. His character is knowledgeable in corporate functions and cool in social outings, and Justin Timberlake's approach feels effortless. And to finish the praise for the acting, Rooney Mara's few scenes talking to Eisenberg's Zuckerberg are rightfully spiteful and disarming, as a certain action he did in spite of her allowed her to be in his face. 

And David Fincher, wow. He is a director who knows how to get results in the visuals he presents and the emotions he evokes with the story's intertwining narrative. Plus he's a perfectionist, as I heard from an article back in the fall that he did 99 takes on THE SOCIAL NETWORK's very first scene. No joke, folks. The muted, warm colors the cinematographer enables in the settings and Trent Reznor's pulsating score only add to THE SOCIAL NETWORK's pristine nature. 

In the universe of Facebook, words describe and detail one's day and these statements speak volumes about one's personality. In the mega-site's stages of inception shown in THE SOCIAL NETWORK, words are for the most part are used vivaciously to accuse and criticize Mark Zuckerberg's decisions on the road to becoming the billionaire he is today. THE SOCIAL NETWORK is the defining film of the Information Revolution, and if you disagree (about it being overrated), please, bring it on!]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-200647-The_Social_Network_Review.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-200647-The_Social_Network_Review.html Thu, 3 Feb 2011 03:22:07 +0000
<![CDATA[ 4.5/5 "Facebook Me!"]]>
The story of Facebook is one so old and well known that making a movie that hashes it out again just kind of seems like padding now.  The movie opens with Mark Zuckerberg getting dumped by this girl because he doesn't realize he's a jerk.  So in his rage he goes back to his room, writes some nasty things on a blog and then creates a site where the students of Harvard can go and rate the girls as hot or not.  This draws the attention of the board who feel that this was overstepping the line.  After this, however, the Winklevoss brothers become interested in his ability to program.  They invite him into a business venture and he agrees... but eventually takes matters into his own hands and eventually creates Facebook.  And as it starts to grow so do tensions among friends.  What The Social Network really seems to be about is how we connect and disconnect from those around us.

There isn't much to The Social Network.  It is certainly far better than I thought it would be.  The characters are certainly not that likable.  But you can sympathize a little.  Especially with Eduardo as he works hard for what amounts to nothing in the end.  But the actors do a good job at least.  Although Jesse Eisenberg is not quite as noteworthy as he is made out to be.  He's not bad by any means, but this is who Jesse Eisenberg always is.  That awkward nerdish kid.  I suppose that makes him the perfect choice to play Zuckerberg (or Michael Cera, but Michael Cera certainly didn't have the hair for it) but I'm not sure that just being able to play a more arrogant you is really all that Oscar worthy.  But considering that his last major thing was Zombieland... it can be considered quite a turn.

It's hard to talk about The Social Network without talking about the cultural impact.  Or rather how it showcases our culture as it is.  I will say that The Social Network is daring.  It is one of the few movies that is willing to put it's foot in the door and showcase a younger generation doing what younger people in the younger generation do.  From using actual phrases like, "Facebook me," to showing people constantly on laptops and computers.  There's even a portion where they're showing people playing video games, although you don't see much of it. 

On the other hand the movie shows there was also a lot of partying involved as well.  Particularly by Sean Parker (portrayed by Justin Timberlake here).  How much of the movie is true and how much of the movie isn't is hardly important in the long run.  I will say that what I do like is that it is actually willing to actually show the digital age in action with much more than just cell phones.

As I said, if the movie were just about Facebook it wouldn't be quite as fun.  It actually has to have something compelling.  And in ways it does.  It shows us how friendships were heavily damaged and it shows us betrayal and it shows us that as you rise to the top you'll make enemies... as well as having people wanting to take a piece of the pie.  Beyond that, who CAN you trust as you rise and rise and rise?  So the story actually is about much more than just the creation of Facebook. 

Another thing that's quite nice is that the movie is edited fairly well.  It's told in a fairly linear fashion but jumps between the present day of the movie and the past.  In the present day Mark Zuckerberg is being sued by the Winklevoss brothers as well as his friend Eduardo.  And it also goes and shows the meat of the story... which is how they came to get there. 

If anything the only real problem with The Social Network is that it spends a lot of time with one case than another.  By that I mean, the Winklevoss brothers start off being an important part of the film but as the film progresses we just sort of forget about them and then at some point they finally decide to sue.  We simply didn't spend enough time.  We do, however spend enough time with Eduardo and that's probably much more important in this case.  It's just that we watch with a magnifying glass as one lawsuit comes to fruition (Eduardo) while another just sort of happens in a snap.  At least the Winklevoss brothers aren't forgotten entirely.  The movie also starts off trying to hit the ground running.  It takes a moment to realize that the movie wants to jump between past and present.

On the other hand, it's a good ride because it's got some sharp and clever writing.  There are moments when you'll laugh while watching The Social Network and not sure if you should be.  There are other times when you'll be watching and appreciating the fast, snappy and often clever dialog. 

But that also brings about another small problem with The Social Network.  There are some parts that move a little too fast.  Not dialog snippets.  It's actually primarily the end which moves fast.  How the movie sort of feels like it has to wrap everything  up and then  ultimately does.  Getting to that point was fun, but then suddenly characters meet their fates a little too fast.  At least Sean Parker does.  And it's disappointing that all we get is a, "What happened to Sean Parker?" kind of moment.  Likewise when it comes to the Winklevoss brothers and Eduardo we have to settle for the words on screen telling us the fates of the characters involved.  Sure it's a non-fiction movie (we assume) but it's annoying that each time we watch a movie like this they can't take the extra ten minutes and show us the future of the characters. 

It's a minor complaint, however.  I actually don't have very many major complaints about The Social Network, but I will say that it was a very good movie with a well crafted screenplay.  Seriously, the writing is the best part about it and really shows a sign of the times that very few movies are willing to show nowadays.  And it's fine that they don't, but at the same time it's a little embarassing that we had to receive a movie about Facebook to really let us know we were in a digital age.  What separates The Social Network from other movies that try such as... well... Live Free or Die Hard... is that Live Free or Die Hard isn't exactly meant to be taken seriously and seems to pretend that computers are wizards, but The Social Network keeps them grounded in reality and actually shows you kind of can make a drama that incorporates social networking.  A lot of forensic shows on TV do it... but consider most of the time the result is, "Yeah, this guys a pedophile," where as in The Social Network it actually shows Social Networking as a part of every day life and every day culture.  That's not exactly something that should be looked upon lightly.  Dozens of film makers want to do something like that but generally can't.  So my hat is off to David Fincher for being able to do it without making it a laughing stock.  It's also nice that David Fincher doesn't waste time with jokes like how someone is just too old to understand Facebook or how someone is just to old to understand the younger generation.  The generation gap isn't even there.  It's concerned with telling a straight shot story... but with leaving a good deal of bull pucky out that most other film makers would feel has to include. 

I guess what I'm saying is that it's a sigh of relief to know that David Fincher didn't try too hard to connect with the generation and instead decided to just show them as they really were in the digital age.  Not all of it can be taken for granted, of course, but it is nice to know that you can show we're now in the 21st century instead of the 20th by doing more than just showing cell phones and people who know how to hack computers (which was actually a popular film trend in the 90's).  David Fincher has certainly opened a door here.

It's a surprisingly good, funny movie about rising to the top, friendship, betrayal and trust.  Themes that so many movies usually outright refuse to take seriously in the digital age.  In the past we've seen Facebook, Myspace and video games reduced to being convenient plot devices or showing us how strange young people are (in short, for comedic effect).  The Social Network seems to use much of it to humanize the characters.  Even if a lot of it has a dramatic touch, it's the fact that we're dealing with events that are populated by brain-dead characters who have spent so much time in front of a computer that they don't know how to function in the real world.  It's actually quite refreshing to see a film like that that drops some of the stereotypes for a moment.  We come to be angry with Zuckerberg and pity Eduardo while thinking Sean Parker is a jerk who is just out to get a piece of the pie.  It works.  But we get there based on the characters actions and not necessarily because they sit behind the computer for a lot of the film (they actually don't).

On the other hand, a lot of people say the film portrays Zuckerberg as a jerk.  That's probably only half true, really.  It shows how Zuckerberg was willing to do anything he could to get Facebook live (even showing his infamous Business Card that says "I'm CEO BITCH!") and what it cost him.  But in the end the character is not without sympathy or remorse for the events which transpire throughout.  The final scene in particular shows that even Zuckerberg is actually a human being after all.  In short it's not exactly the most positive portrayal of Zuckerberg, but in the end you're not as likely to leave thinking he was a heartless asshole either.  I've heard rumors that Zuckerberg actually enjoyed The Social Network, but someone will have to check that.

So is it worth seeing?  Most certainly it is.  I'm not sure if this'll get people to understand they can use social networking websites for more than comedic effect (or catching the pedophile on Law and Order) but it's definitely a start.  The Social Network is sharp and clever but it doesn't lack heart.  Certainly a fantastic film to be sure.]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-200479-4_5_5_Facebook_Me_.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-200479-4_5_5_Facebook_Me_.html Mon, 31 Jan 2011 04:21:01 +0000
<![CDATA[ Ragequit! I'm outta here!]]> Global phenomenon? Yes. A scourge of every day life? Absolutely. Here's why you should follow my example and pull the plug on Zuckerberg's narcissistic ego-porn site.

So today I took the leap and unfriended myself from Facebook, which is ironic considering that I spend a major part of my time helping clients buy social media advertising - it's like being the drug dealer who won't touch the stuff. And it does strangely feel like I've disconnected myself and entered a social networking wilderness, but actually it's a step that I think more people should consider.

1. Zero privacy

Apart from Facebook's own checkered history with privacy, the truth is that you're providing endless amounts of personal detail for very little reason -- just take a look at Facebook Advertising to see how this works. While they do have privacy controls, Facebook just doesn't work as intended if you use them: it's like going to a cocktail party with duct tape over your mouth and a bag over your head. And with the proliferation of Like, Share and Connect buttons everywhere, there's never been a better time to create a permanent public record of your surfing habits.

2. Look at me! LOOK AT ME!

My opinion of certain friends has been on the downward slope as they've basically spammed my news feed with utter crap. 400 pictures of flowers in Thailand. 300 pictures of hugging strangers while getting drunk. A photo of the entree I ordered last night. It's so unbelievably pointless but more importantly it's annoying. It appears that some of the people I know have dangerously narcissistic tendencies (which is ok now since it's technically not a psychological disorder anymore).

3. One Platform To Rule Them All

I'm all Open Source-y and have a major suspicion of any technology that attempts to implant itself as part of the core Internet eco-system. If email only ever had one provider, like AOL, we'd still be using dial-up - it's healthy that there were thousands of competing email systems, yet the system worked just fine - and evolved quickly too.

Facebook aims to be a required part of your Internet experience, which is counter to way it should work. There need to be a range of competing systems that interrelate with the effectiveness of email. Although there are other Facebook-type sites, these are clones and you have to choose one to use rather than any. 

4. Shallow relationships

In many ways, sites like Lunch.com do a much better job than Facebook. It takes hard work to write reviews, read others' reviews, and develop opinions. It doesn't take hard work to take a picture of my cat. I often feel I have a better insight into the personalities of the many excellent Lunchers here than people I've known for years who post inane Twitter-length comments about having a cold.

It also has a chilling effect (I love that phrase) on seeing people who haven't physically met in a long time, since you casually know what's been going on in their lives through Facebook. It's a shallow replacement for the real thing.

5. Goldman Sachs is here

The world's favorite vampire squid is now involved, which surely must be a sign to move on. One of the big proponents of Internet Bubble stocks a decade ago, the investment banks are readying themselves for Round Two of the great Web "Pump & Dump". We're talking trillions of dollars again for a company that doesn't actually produce anything, so I'd rather not be part of the calamity when it gets IPO'd to death and then crashes and burns. If that seems unlikely now, it also seemed unlikely last time too.

In shutting down my Facebook account, I'm putting the social back into social media - visiting friends for dinner, seeing family in the flesh, and spending time talking to people. I don't need virtual gifts, Mafia Wars or 50 updates an hour on my Droid to be part of my network. And while I think there are many websites that help develop friendships and your knowledge of things you like - and it's one of the great benefits of the web - Facebook isn't one of them.

I hope you like this review by sharing it on Facebook. :-)]]>
http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-199594-Ragequit_I_m_outta_here_.html http://www.lunch.com/social_media/reviews/website/UserReview-Facebook-213-1333919-199594-Ragequit_I_m_outta_here_.html Thu, 20 Jan 2011 21:15:50 +0000
<![CDATA[ Quora for PR and Marketing Pros]]>
Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site About describes itself as a "continually improving collection of questions and answers" created by everyone. The site has set itself apart in three ways, first written about by Louis Gray, in its community, interface (technology), and relevancy. This killer combination has top-tech journalists, bloggers and insiders spending hours posing and answering meaningful questions. For PR and marketing people, this new site is an important emerging place to monitor conversations about your company and brand.

Community

For example, Steve Case, former AOL CEO and chairman, answers business questions on the site such as "How much did it cost AOL to distribute all those CDs back in the 1990's?" That response kicked off news stories from TechCrunch, Business Insider and San Francisco Chronicle as reported by Poynter. You might be saying, "AOL is so 1997!" - Yes, but it is a fact that business leaders, CEOs and seasoned chair people are engaging on the site.

In addition to finding sources, journalists are also spending a lot of time posing and answering questions. Ben Parr from Mashable and Robert Scoble make regular comments. There is even a question on Quora about journalists that are using the service. Reporters from Wall Street Journal, Fortune, Economist, Bloomberg and Forbes top the list. It seems that there is a growing list of journalists from outside the U.S. so it is clear the community is growing beyond the Silicon Valley echo chamber.

Along with reporters, Quora has attracted the A-List of tech bloggers, Tweeps, conversationalists and creators who have the potential to influence the conversation.

Relevancy

The big buzz word in social media is relevancy and Quora seems to have more than its quota. Relevancy is auto-magically presenting what you want to see when you want to see it. Or, even better, the finding it for me before I know I want it. Quora seems to deliver something new and interesting to me each time I visit. As with any new database of information, critical mass is well, critical. I'm throwing questions at it about PR, social media and Silicon Valley and it does pretty well. It will need to continue to expand its reach to appeal to those who are outside that small world. One more word about relevancy, I'm seeing Quora results showing up in Google searches. If Google is pouring some of its juice on Quora, that means that posts about your company (positive and negative) will appear prominently in search results.

Interface

Like any good next generation idea, Quora has mastered several of the factors that make it easy to use, follow and contribute. With your permission, Quora automatically follows all of your Facebook friends and Twitter followers. This feature probably helped it to rapidly grow with minimal user input.

The social media world sometimes seems like a rapidly expanding foam filling every crack and crevice of our lives. I'm sure much of it is as empty as foam, but Quora has something a bit different. As a PR professional, I'd check it out and include it in your monitoring. They have got a lot of stuff right and a lot of the right people are at Quora right now.

Because of the explosion of interest in Quora, there are several blog posts that I'd recommend from PR people who are approaching the service from the same angle:
My own Quora profile can be found here. If you have other posts on this topic, please add them to the comments.

This blog was also posted at: http://blog.travismurdock.com/2011/01/quora-...and-marketing-pros.html]]>
http://www.lunch.com/social_media/reviews/d/UserReview-Quora-213-1454969-199423-Quora_for_PR_and_Marketing_Pros.html http://www.lunch.com/social_media/reviews/d/UserReview-Quora-213-1454969-199423-Quora_for_PR_and_Marketing_Pros.html Mon, 17 Jan 2011 06:29:52 +0000
<![CDATA[ Unity in diversity]]> Wikipedia is not merely a virtual encyclopedia, nor is it merely a free website for all. It is a dream, a human effort (by thousands if not millions of people) and a "temple for the mind" (as written by its founder Jimmy Wales). Wikipedia is "a dream, a humanitarian project" and a way to greatness for many of the people in the under-developed to the developed world.

While in many online sites, the gather of the minds have been capitalized by the few, Wikipedia has (up to today) been a concerted effort by many "nameless" and "faceless" contributors. Contributors don't gain much (at least from what I can see) and yet the complexities and diversities of entries have made it into the most useful site I've come across. If there is to be peace on earth, the most effective way of demonstrating that peace probably can be seen nowhere else but on Wikipedia! It is on this site that humans cooperate to make it a better world, is it not? And for that reason alone, Wikipedia is definitely worth keeping!

Personally, I cannot envisage how someone would want to take on that difficult task of keeping it commercial free and to do it voluntarily! It is not just a one month or one year project. It takes a lifetime and more than one lifetime of effort to keep it going on. Yet, in the history of mankind, we see people who have a belief and who live their lives fulfilling that belief, sometimes (against all odds) successfully! In this case, Jimmy Wales has done the impossible!



Hence, if even for a moment you believe in this project, I think it is only right that we contribute in our own ways, be it in terms of our knowledge, time or, more specifically, in this case, monetarily. The site is aiming for a US$16 million donations for the year 2010 and has had up to US$12 million. US$4 millions more to go. Can you pledge your contribution? $1, $10 or $100? All are welcome. No amount is little when it comes to one's belief, isn't it? 

As far as I'm concerned, I've done my part and will do more whenever I can. I hope those of you who have had benefited from the site will try to do your part in keeping it alive! Automatic monthly donation or/& one-time donation are equally welcome!

Long live Wikipedia!!! Long live the spirit of giving!!!]]>
http://www.lunch.com/social_media/reviews/website/UserReview-Wikipedia-213-1333928-197637-Unity_in_diversity.html http://www.lunch.com/social_media/reviews/website/UserReview-Wikipedia-213-1333928-197637-Unity_in_diversity.html Wed, 22 Dec 2010 10:36:02 +0000
<![CDATA[ What will be for 2011?]]> They say good things come to those who wait so does that apply to our ailing economy?  I was pretty much on the money with my predictions for 2010. Well, 2010 has come and gone and now just around the corner is 2011.  There's a lot coming up in the political arena because of the upcoming 2012 Presidential election.  This will definitely be survival of the fittest.  There are a lot of Presidential hopefuls and prospects but exactly who.  I'm saying there's a lot about Sarah Palin, her books, reality show and just being everywhere.  She was the speaker at the National Tea Party Convention earlier this year. 

Many people feel Obama's a one-term President especially after some of his decisions lately.  Fellow Democrats feel he's hasn't remained true to the party by making compromises such as agreeing to the Bush Era tax cuts for the wealthy as long as Republicans agreed to extending unemployment benefits for those Americans who are still out of work.  

The party lines are so blurred lately, there is so many diversions from the two main party system. There is the National Tea Party, who is a liberal Republican, a conservative Democrat-you get the idea, right.  One could go on and on with these afflilations and so does the playground pissing contest and rivalries between the Republicans and Democrats. 

I would exactly call these predictions so much but observations of what I have witnessed as of late and what may possibly be.  The Republicans have what they back as their hopeful and candidate for the presidency, as well as the Democrats.  By the time the primaries are held in each state,  many candidates are weeded out for lack of votes and support.  The two main primaries, New Hampshire and Iowa seem to define what will be for the rest of the election. 

I see the Republicans backing Sarah Palin, Rick Santorium and Michael Steele.  They have even thrown around New Jersey governor, Chris Christie's name and New York City Mayor Michael Bloomberg as possibilities.  So far, they have shown no interest in running.  As far as Democrats, I don't see President Obama getting reelected.  Hilary Clinton was in the running for 2008 maybe she can do it again in 2012. 

There is one wrong that has be made right, the passing of the Zadroga Bill.  It's a slap in the face of the first responders who have died and  those who are now suffering from ailments as a result of their time spent working at Ground Zero.  They were exposed to carcinogens and toxins which resulted in the men and women contracting cancers. lung diseases and other illnesses.  This should be a bipartisan issue, not a Democrat or Republican one.  ]]>
http://www.lunch.com/social_media/reviews/d/UserReview-2011-213-1679984-197181-What_will_be_for_2011_.html http://www.lunch.com/social_media/reviews/d/UserReview-2011-213-1679984-197181-What_will_be_for_2011_.html Thu, 16 Dec 2010 21:17:53 +0000
<![CDATA[Flickr Quick Tip by KristiSauer]]> http://www.lunch.com/shutterbugs/reviews/website/UserReview-Flickr-162-1334737-195584.html http://www.lunch.com/shutterbugs/reviews/website/UserReview-Flickr-162-1334737-195584.html Sat, 4 Dec 2010 21:22:28 +0000 <![CDATA[ A Beautiful Concoction]]>

First of all it's statistically impossible for there to be more geniuses in China than there are people in the United States. Statistically 1 in 50 people is a genius - at least as it's defined by Mensa, and that's probably generous. Thus China would need 50 times as many people as the United States to have their geniuses exceed our population. Alas, they only have four times as many.


It is this sort of blatant disregard for facts and basic science that makes The Social Network such a great story, because - so much of it is concocted.


Its creator even says so with this marvelous nugget that comes straight out of wikipedia: "Screenwriter Sorkin has been candid about his objective: to tell a compelling story, rather than slavishly following facts. "I don’t want my fidelity to be to the truth; I want it to be to storytelling," Sorkin told New York magazine. "What is the big deal about accuracy purely for accuracy’s sake, and can we not have the true be the enemy of the good?""


Then there are lots of reviews that talk about Zuckerberg's character. Here is the best "It is the code of platitudes and white lies that allow most people to move through society without continually upsetting everyone they meet. Zuckerberg, as portrayed, does not speak that language, and by giving voice to his unfiltered thoughts, continually upsets almost everyone he meets."


Someone told me that Zuckerberg's character was an asshole, but he is actually a very special kind of asshole. Of course he was an intelligence snob and creativity snob, thinking he was better and more important than others around him - including his girlfriend, and not hiding that disdain. Of course, he was also entirely selfish, not caring about invading others privacy to steal their pictures, and not caring about objectifying women - creating a site where the attractiveness of Harvard women could be distilled down to a single number using a chess ranking algorithm - - he didn't care about offending women or stealing their intellectual property - he simply wanted to make a name for himself. So we have a selfish guy, who's out for himself who will do what it takes to advance.


[spoilers below]


He gets this idea for a Harvard dating site - exclusive to Harvard students - from the Winklevoss twins, and like the seflish, self-promotional guy that he is, steals their idea and improves it, but gives them no credit and deceives them into thinking he's working for them, and this idea eventually morphs into Facebook.


He solicits investment from his best friend, and when his best friend gets jealous because he forges business ties with the charismatic Napster founder, Sean Parker and wants to push the company in a different direction, he stops funding the company. Mark is so annoyed that he does something highly unethical, attempting to totally cut his friend out of the business - again - not the hallmark of the nicest person in the world.


The movie closes with Zuckerberg on top of the world, appearing likely to settle lawsuits with the twins and his former best friend, but alone, with his computer, connected to everyone, yet unable to connect.


It's completely worth seeing because of the rich, beautiful portrayal of the Zuckerberg character, and the amazing life that the script has.... Highly recommended...

I should add of course that the Zuckerberg character may be totally different from Mark in real life. In the movie the character is constantly bombarded by thoughts and his mind is filled with activity, and he's so absorbed in his own thought that he fails to connect with those around him. He's also awkward in general - not as effective at presenting himself as he could be, and that's part of the magic of this portrayal.

]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-194291-A_Beautiful_Concoction.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-194291-A_Beautiful_Concoction.html Wed, 24 Nov 2010 13:41:38 +0000
<![CDATA[The Social Network Quick Tip by Becky2259]]> http://www.lunch.com/MovieHype/reviews/movie/UserReview-The_Social_Network-13-1445381-194011.html http://www.lunch.com/MovieHype/reviews/movie/UserReview-The_Social_Network-13-1445381-194011.html Fri, 19 Nov 2010 18:02:40 +0000 <![CDATA[ An Easy Read & Handy Guide for SEO-Newbs & -Savvy Folks Alike]]> jbeswick) first book, Getting Productive With Google Apps, I asked him to keep me posted on his latest writing projects.  ...And keep me posted he did!  I expected James' second book to be more about Google apps and products, but I was pleasantly surprised to see that he got down and dirty with SEO instead.  He kindly sent me a copy when this was first published over the summer, so I thought I'd share my thoughts.

If you don't know what SEO means, it stands for Search Engine Optimization, which is the process of making webpages more visible in search engines.  For example, if someone Googled the name of your company, you'd want to get maximum exposure by being one of the search results on the first page.  Or better yet, one of the first three results on that first page.  This book teaches you how to get your webpage to well, rank #1 :P  I know some folks whose profession is solely SEO and have touched on it a bit myself, so I know that SEO is a tricky beast to tame.  Enter SEO experts, like James, to help small companies and individuals, like bloggers, get maximum exposure through search engines.

To give you an idea of what the books is like, here's the general approach for SEO that James suggested in the introduction:
  • Respect the search engines: they use sophisticated algorithms written by smart people to provide billions of users with helpful results every second of every day.  Don't try to tame them.
  • Be search-engine friendly: so many sites are not that you'll quickly gain a competitive advantage by working constructively with the engines.
  • Build a great site: websites are not marketing brochures.  Make great content, do it often, and both visitors and search engines will hold your site in high regard.
  • Focus on content: the same reason why you visit a site repeatedly is the same reason your visitors will become loyal to your site -- content is truly King.

Sound advice, and ahhh, I love that last guideline and I especially love that last line :)

This book is a super easy read because as the title states, it offers 50 tips, and each tip is clearly marked and divided.  The table of content is also wonderful because it lists the tips as well as a one or two sentence blurb of each.  Honestly, I thought that the table of content was a great, quick read in itself.  The best part about the layout of this book is that I didn't have to read it from cover to cover and I could just skip around to the sections that were most relevant to me and that I was most interested in.

Aside from having a good layout, the content was great and really helpful and insightful.  It was beefy and I learned more about SEO than I ever thought there was to know.  The book goes into great detail about setting SEO goals and how to build your site and brand tech-wise and social media-wise. 

The book discusses everything from choosing a domain name and hosting service to selecting keywords, using alternative image text, and how to use Twitter, Facebook and LinkedIn for SEO benefits.  The last tip that dispels common SEO myths is also really interesting.  Besides learning SEO strategy for my own projects, it also helped me gain understanding of why some companies do what they do, as well as how they do it. 

I'd recommend this book to folks who are trying to get their company, blog, or what have you, out on the web.  And I have to note that this book covers such a wide array of topics that it's not just for tech-savvy people, or just for social media people -- there's something for everyone to learn and employ the use of.

If you'd like to pick up a copy of this book, you can find both the paperback as well as the Kindle versions on Amazon.  And here's the official webpage for the book :)]]>
http://www.lunch.com/social_media/reviews/book/UserReview-Ranking_1_50_Essential_SEO_Tips_To_Boost_Your_Search_Engine_Rankings-213-1491981-193740-An_Easy_Read_Handy_Guide_for_SEO_Newbs_Savvy.html http://www.lunch.com/social_media/reviews/book/UserReview-Ranking_1_50_Essential_SEO_Tips_To_Boost_Your_Search_Engine_Rankings-213-1491981-193740-An_Easy_Read_Handy_Guide_for_SEO_Newbs_Savvy.html Mon, 15 Nov 2010 09:50:57 +0000
<![CDATA[Blog World Expo Quick Tip by Chrisheuer]]> http://www.lunch.com/social_media/reviews/drink/UserReview-Blog_World_Expo-213-1652290-193550.html http://www.lunch.com/social_media/reviews/drink/UserReview-Blog_World_Expo-213-1652290-193550.html Thu, 11 Nov 2010 19:13:55 +0000 <![CDATA[FriendFeed Quick Tip by Chrisheuer]]> http://www.lunch.com/social_media/reviews/d/UserReview-FriendFeed-213-1443271-193549.html http://www.lunch.com/social_media/reviews/d/UserReview-FriendFeed-213-1443271-193549.html Thu, 11 Nov 2010 19:13:07 +0000 <![CDATA[ Pull the Plug]]> I've been reading and listening to a lot of hype surrounding The Social Network, so I was really excited to watch it. People have been comparing it to Pirates of Silicon Valley, which I absolutely love, and it was rated very highly by critics and viewers alike. The excitement and anticipation was quickly dampened by the first few minutes of the film. 

It starts with the founder of The Facebook, as it was initially called, Mark Zuckerberg (played by Jesse Eisenberg), condescendingly talking to his girlfriend (played by Rooney Mara). This scene and the conversation that ensures is an important part of the film because it sparks much of Zuckerberg's actions later on, especially as it relates to The Facebook. Unfortunately, this significant moment fell flat as I wondered how Erica Albright could have dated such an asshole in the first place. How did she have conversations with someone who jumped from topic to topic like Zuckerberg did? Were they in a long-term relationship or was it just casual dating? I got exhausted trying to follow their dialog for the few minutes they were in the bar and instead silently asked myself questions that were never answered by the film. I also kept wondering whether Zuckerberg had ADD based on the way he acted and talked throughout the entire film. 

Eisenberg's portrayal of Zuckerberg was not a stellar performance as many have claimed. His acting annoyed me during most of the film; he tried too hard to be quirky, different, antisocial, and intelligent. Is Zuckerberg really like this? I wouldn't know because I've never been interested in the creator of Facebook just like I was never interested in learning more about Tom from Myspace. These entrepreneurs have never struck me as geniuses in the computer world. Instead, I see them as opportunists who adapted ideas at the right time for maximum popularity. Since I couldn't relate to the main character or respect the acting qualities of Eisenberg, the entire experience was dampened.

Despite my disappointment with Eisenberg, there were other stellar acting performances that made the film enjoyable. Eduardo Saverin (played by Andrew Garfield) was an intriguing cast for the CEO of Facebook. I had enjoyed his performance as Anton from The Imaginarium of Doctor Parnassus, and I expected much in this film. I wasn't disappointed. Garfield stole the show, and I was surprised that he made a CEO of a company actually look appealing and innocent for a viewing audience. I'm so used to the opposite being depicted--the CEO is the greedy bastard who steals money and eventually the company from the original creator. The best part of the film was seeing the relationship between these two loners disintegrate. Unfortunately, there were many questions about their friendship that were never answered. How did they even become friends considering they were from different majors? Perhaps they bonded in the one math class that Zuckerberg remembered that Saverin created an algorithm for. Or perhaps it's purely because they are both Jewish. It's never made clear, so it was difficult to relate to the troubles the pair were having without some background information.

The second stellar performance was by Justin Timberlake, who played Sean Parker, the founder of Napster. I've enjoyed Timberlake's performances in the past, always a bit surprised that such a musical talent could be a highly capable actor. I never realized that Parker got a piece of the Facebook action, and I found this part of the plot exciting. Parker was the stick that drove a wedge between the two college friends. Was he an asset to the creation of Facebook? I would have to agree with Zuckerberg. He had some great ideas that made sense, especially when I discussed the computer programming aspects of the film with my husband. 

The other performances in the film were sub-par and unimportant. For example, did we really need the emphasis on Zuckerberg's ex-girlfriend? It made sense at the beginning, but the fact that this failed relationship was mentioned at various points during the film felt contrived. Director David Fincher wanted to depict how pathetic, angry, and hurt Zuckerberg was and how it drove much of his success (all surrounding his ineptitude with his ex). However, Zuckerberg's antisocial behavior and intelligence successfully isolated him from everyone at Harvard. Being a dick to his ex was just added fodder. I agree with broadcaster Leo Laporte who called the film "anti-geek and misogynistic." It was disappointing to see computer programmers portrayed in such a light--being "plugged in" all the time and disconnected with the world around them. Plus, there were no admirable women in the film other than the associate lawyer, whose final assessment of Zuckerberg I completely disagreed with. 

The plot dragged on, mainly because of the constant flashbacks between the past and two current lawsuits. These portions were very choppy. If the story had been portrayed in a linear fashion, I would have enjoyed it more. Plus, there were too many "silent" moments where the people were just staring at each other intently or randomly out a window, like when Zuckerberg says it's raining during one of the depositions. The ending was the worst part, though, because it was too corny and predictable. 

The film tried to be as exciting as Pirates of Silicon Valley, but these portions came off as overly-dramatized and fake rather than realistically depicting the history of the company and friends. Many of these scenes, like the groupies, drinking, and sex and drugs, was stated to have been dramatized by both the director and Zuckerberg. Well, sex and drugs do sell, so I understand why Fincher included them. Who wants to watch a bunch of nerds write code? Instead, let's show the programmers being hired based on how many shots they can drink while hacking. This was way more exciting! A new drinking game has been created for all those cool nerds looking for something to do during the weekend.

Adding insult to injury, the music was uneventful. It took a lot of thinking to recall one song from The Social Network, which is unusual because music drives my emotional reactions to a film. I remember there were many quiet points that were highlighted as dramatic scenes. During these times, I found myself yawning in boredom, getting annoyed that my back was hurting, and wondering when the film would end. The only songs that stood out occurred during the parties, gotta love that dance music, and at the end of the film during the credits, "Baby, You're a Rich Man" performed by The Beatles. Too bad it was saved for last. The soundtrack was very electronic and too dark for the film, which was dramatic but not depressing like the music.

The camera angles and directing were nothing to rave about either. There were some interesting close ups of the characters during intense scenes. The use of the weather to depict the emotions of the characters was clever as well. Still, nothing stood out as unique or groundbreaking. I have seen much of this done with other films and docudramas. 

I really wanted to care more about The Social Network,especially since I'm such a fan of Facebook. I just couldn't. It tried too hard to be stylized and serious, and it didn't focus on the relationships of the characters enough for my tastes. There were some predictable themes like power and greed corrupting friends, everyone wanting a piece of a billion dollar idea, being a loner versus a groupie, etc. I didn't like the constant switches between the past and present, which were not as tastefully or artfully done as it was in 500 Days of Summer. Plus, the film could have been cut down with more editing. Over two hours for this story...really? Did we need to see Zuckerberg's hiring techniques? Did we need to see so much of the Winklevoss twins twiddling their thumbs in annoyance as they tried to contact Zuckerberg for updates on their own website project? Also, what was with Brenda Song's role as Eduardo's girlfriend? Just another psycho woman, (cough) groupie, following the nerds to stardom. I guess she was really desperate to breakout from her goodie-two-shoes Disney roles that have been defining most of her acting career.

Still, the film wasn't a total loss. It was an average movie. The screenplay and directing was competent but not as great as Pirates of Silicon Valley or Inception. It wasn't the film of 2010, and it didn't move me to appreciate or feel differently about Facebook. The best thing about The Social Network was the conversation it sparked about creating my own online business with my husband. We also talked about some of the technical terms and issues that were hinted at but in more depth. This exchange made the film worth seeing, not any information I gleaned about Facebook or the relationships between all these millionaires and billionaires.

My opinion and reaction to the film seems to be unusual, and I'm sure that many will enjoy it purely because they haven't seen anything about social networking before.

]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-193298-Pull_the_Plug.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-193298-Pull_the_Plug.html Sun, 7 Nov 2010 01:16:28 +0000
<![CDATA[ This intelligent carousel is the perfect way to sum the current society, virtual or not.]]>

When I first heard about this project I was pessimistic since I refused to believe in a story about some website where people interact with each other. Then, David Fincher was announced to direct the movie and that news dazzled me because Fincher is known for his compact, complex storytelling so I was kind of biased on this project and still didn't cared about it that much. But then, months after that, the movie came out and an avalanche of positive reviews started. Right then I said "I need to see this movie, what the hell was I thinking? It's Fincher for god sake!". So, I grabbed a ticket and I went to see it. I must say I was completely satisfied with the movie, not only satisfied but impressed and in a way it touched me but I find it a little bit overrated. Aaron Sorkin deserves a nomination for best Screenplay since the narrative story and dialogue was perfect. No mistake and no cheesy lines, just smart content.

Fincher's excellent directing and storytelling is the ultimate weapon of audience-attraction a Facebook movie could have had. Each shot followed by next one shows a logical, smart and innovative progress through the Facebook creation. Not only that, but he succeeded to let the viewer acknowledge that's he's not watching just a Facebook movie but more a movie about society's goods and bads... Of course, the story is based on Mark Zuckerberg (Jesse Eisenberg), the young Harvard student who "by inspiration and chance" became the youngest billionaire in the world. Through his moments of brightness he had an accomplice in Eduardo Saverin (Andrew Garfield) in creating the main social connector in the world. Many said, this movie is not based on the real deal behind the creators of Facebook, one of them being "the" Mark Zuckerberg but Fincher never suggested that this movie is about that but more about the social structure of today's world no matter if the society created it's virtual or not. Fincher analyzes all the possibilities, gives the best interpretation and shows us the naked truth behind the main goals of an adolescent. Mark Zuckerberg is the perfect example of that adolescent who can't integrate himself into a society because he doesn't have the required "skills" to make it there, to survive, and because of his personal frustrations he succeeds to create the one thing he couldn't be a part of: a society. Being a virtual society it doesn't really matter in these days when the differences between it and the real one (or the one that finds herself in reality) are close to none. But may I ask... which in fact is the real one? There's the point of this movie... And this intelligent and wonderful carousel of fights and agreements filled with lawyers and deceptions is the perfect way to sum that.

The cast of Jesse Eisenberg is not only because of the physical but also because of this guy's talent to portray such a simple but in fact deep character. But Jesse ain't the top notch as far as acting because the secondary roles held by Justin Timberlake who plays the founder/creator of Napster, Sean Parker and Andrew Garfield who plays Zuckerberg's partner, Eduardo Saverin, simply takeover the show. I honestly would like to see Andrew Garfield to be nominated in the Best Actor in a Supporting Role at the Academy since he managed to deliver such a great and powerful performance.

Another place where Fincher always succeeds is the cinematography and editing. This film was beautifully shot, every take has a meaning and no scene alone was boring or dragged too much. The music was also a big contributor to the atmosphere of the movie, it's not something the Academy would look after but it definitely delivered.

With all this, the "Facebook movie", The Social Network is this generation's movie because it reflects our current society and our current beliefs but I also consider it to be a little bit overrated, especially considering some critics had the guts to compare this with the Godfather or Citizen Kane. I must say this LOUD and clear: It ain't nowhere near Citizen Kane or Godfather. It's a very very good movie but it doesn't have that strong emotional impact like those movies. While I said it impressed me emotionally I am also saying that this doesn't mean it's a powerful emotional movie because it's not. It's like a story of a dark twisted fantasy of some poor loser in life which transcends to reality but that's it.

Now, here's my ratings for this beautiful piece of filmmaking and see you on my next review...

Storyline/Dialogue: 10/10.
Acting: 8,5/10.
Art Direction: 8/10.
Cinematography/Editing: 9,5/10.
Score/Soundtrack: 8/10.
=========================
Overall: 9,0]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-193156-This_intelligent_carousel_is_the_perfect_way_to.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-193156-This_intelligent_carousel_is_the_perfect_way_to.html Thu, 4 Nov 2010 23:44:34 +0000
<![CDATA[ A fascinating character study of a psychopath trying to fit in]]>
If you're used to Fincher's innovative camera moves and special effects, don't hold your breath here - with the exception of the "twinning" of Armie Hammer, it's shot with real conservatism. But this isn't a story that needs Fight Club-quality editing and effects - it's the performances of the lead actors that really stand out, and an Oscar nomination must surely be in the mail for Jesse Eisenberg. He appears in practically every single scene and carries off a highly nuanced performance. Even Justin Timberlake is perfect as Sean Parker.

So I'm starting to think that David Fincher is the most interesting director in Hollywood. I hated Alien 3, loved Fight Club, have a guilty attraction to The Game, had mixed feelings about Zodiac, and thought Social Network was the most brilliant character study he's shown us to date. He's a flexible, dedicated director who seems to try completely different material every time, and provides a refreshing voice in the tsunami of remakes and sequels.]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-190896-A_fascinating_character_study_of_a_psychopath.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-190896-A_fascinating_character_study_of_a_psychopath.html Tue, 19 Oct 2010 20:46:33 +0000
<![CDATA[Blog World Expo Quick Tip by ariajuliet]]> http://www.lunch.com/social_media/reviews/drink/UserReview-Blog_World_Expo-213-1652290-189768.html http://www.lunch.com/social_media/reviews/drink/UserReview-Blog_World_Expo-213-1652290-189768.html Thu, 14 Oct 2010 20:26:32 +0000 <![CDATA[ The Pirates of Silicon Valley 2?]]> Alright, so I have to admit, I'm somewhat of a Facebook fan boy. Not the type that is completely consumed by Facebook 24/7, but the kind that loves the idea that some dude from Harvard turned a website into a $25 Billion dollar business and he's only 26. Also let me put this one out there, I'm sick of the whole "down with Facebook" mini movement that people are trying to get started because Facebook wants their ads to be relevant to you.

With that in mind, I want you to know I went into this movie expecting the film to rip Mark Zuckerburg apart and make him look like an evil, creepy, nerd who is out to take over the world. Which it somewhat did. I also figured I had to explain to all of my friends who saw the film, what parts of the film were correct and what parts were fictional. Which I also had to do. So I went into this film thinking I was going to like it. Yet in the end, the film ended up being really good. 

The critics called this film the "Film of the Year" and the film that will "steal all the Oscars" which I would have to disagree. Let's not forget a little film called Inception or Toy Story 3. The Social Network would be ranked among my top 5 films of 2010 with Inception, Toy Story 3, Iron Man 2, and Robin Hood but ultimately it wasn't the best film of the year. 

What did I get out of this film? To be honest, this film made me want to go out and start up a business that would hopefully turn into a multi-billion dollar company. It was a bit inspiring to me and made me start to think on an entrepreneurial level as far as "making it big". There are a lot of stories out there of college drop outs starting some tech company and become some of the richest people in the world. The Social Network reminded me a lot about another film I am a big fan of called The Pirates of Silicon Valley. Same premise about college drop outs moving to Silicon Vally to start the next big tech company. Only difference is The Pirates of Silicon Valley was set in the 1980's and it was about Microsoft and Apple. I think The Social Network is my generation's Pirates of Silicon Vally.

Overall I highly recommend this film to all. Everyone has a Facebook and uses it everyday. Although the film doesn't portray all the true events of how Facebook was started, it's a film worth seeing. I wonder if there's going to be a Twitter movie next!

]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-187696-The_Pirates_of_Silicon_Valley_2_.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-187696-The_Pirates_of_Silicon_Valley_2_.html Tue, 12 Oct 2010 17:14:57 +0000
<![CDATA[ Who Cares?]]>
It's a cleverly written(note:  clever - not brilliant,) competently directed, well acted movie about characters as devoid of substance as facebook itself.  Yes, yes, yes:  outsiders v. insiders; friends vs friending; in cyberspace no one can hear you scream; blah blah blah.  Nothing new here, and for me the stakes just weren't high enough.  The reason they weren't high enough was that ultimately I didn't empathize enough with any character to care whether they got the girl, the company, or the money.

Much has been said about Aaron Sorkin's great writing.  Well, it's not great.  It's clever, fast, and formulaic, and moves things right along. 

Production values are Hollywood high, and Fincher's directing is competent, he keeps things rolling right along, too.     Somebody once said it doesn't matter how long a movie is, what matters is how long it seems. This movie moves fast, though that doesn't make it seem less long.  What stands out is what he gets from his actors.  Somehow he's made them look as un-formed and shallow as they should be, with just enough reflective wit to pause before they get on with their nonsense, but get on with their nonsense they do, reflection does not win out over being wired in.  

The last scene, lingering shot, final song - pathos dripping into bathos.  Almost saved the movie, but, too little - too late, to me it was a Hail Mary gone bad.

I use facebook.  It's pretty much a time-suck.  So's this movie.]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-183695-Who_Cares_.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-183695-Who_Cares_.html Sat, 9 Oct 2010 18:49:34 +0000
<![CDATA[ Time to update my Facebook page]]>
Of course it wasn't always like that. Prior to Facebook the big thing was MySpace. Everyone who was everyone had some page overloaded with graphics and music that took twenty minutes to load. It was a good idea for a site. It was a start. But it wasn't a finish. Facebook isn't a finish either, but it's a hell of much better start and its creation is fascinating.

The Social Network stars Jesse Eisenberg as Mark Zuckerberg, a man who helped change the world and doesn't seem to really care. He's the one who, mythology would have you believe, single-handedly made-up Facebook while attending Harvard. Of course the truth is a lot more complicated and more interesting, and in this movie we find out what it was.

Back in 2003 Zuckerberg was a student at Harvard. He attracted some attention after creating a Harvard version of what was essentially hotornot. This got the attention not only of the authorities but also some other people who had an interest in creating a larger version of what he did. They supplied some ideas and they supplied money and he took it all and ran with it. Needless to say, lawsuits followed.

This is a really fascinating film about a very unusual man. We get the impression that Zuckerberg finds all the fame and money to be incidental. That what he really wants to do is get back to work. There's a scene in the film where Sean Patrick (Justin Timberlake), the inventor of Napster, is trying to offer all the sex, drugs and music that Zuckerberg could possibly want as Zuckerberg gives the impression of saying, "This is all time I could be busy programming."

Not to say that he doesn't have any interest in getting credit for his work. When he's sued by the people who helped him launch the site, he works quite hard to fight back against them and it's clear that it's about his ego more than the money. As portrayed by Eisenberg he's definitely a cold-fish who is far more interested in computers than people. He's not unsympathetic, but he's also not very likable, something his lawyer drives home to him when they discuss taking the lawsuits before a jury.

The acting by everyone, especially Eisenberg and Armie Hammer who, with help from some CGI and a body-double, plays a pair of twins. Also deserving mention is Andrew Garfield, who will be appearing as Spider-Man in 2012 and here proves he's quite decent as an actor (as well as rather easy on the eyes).

On a technical level this movie is a marvel. Director David Fisher has crafted an elegant an interesting film about the creation of a website. That it's something that I think it a major early Oscar contender says quite a lot about how well-done it is. It's helped quite a bit by a very tight script from The West Wing creator Aaron Sorkin.

The mere fact that someone can take such an apparently dry subject as this and make into a movie that's not only decent but great is something amazing. Watch for this one to snag a bunch of awards this year. And watch the movie. Then go update your Facebook status. :)]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-194105-Time_to_update_my_Facebook_page.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-194105-Time_to_update_my_Facebook_page.html Thu, 7 Oct 2010 12:00:00 +0000
<![CDATA[ Fincher Crafts a Masterpiece Dedicated to our Generation]]>
There’s a scene towards the end of The Social Network where Mark Zuckerburg and his best friend Eduardo Saverin are standing in an enormous office space reserved for the biggest of businessmen, looking out at their multi-billion dollar industry created from sheer spite. Eduardo sits in front of the camera for a moment, leans over to Mark and whispers “Can you believe that this all started from the algorithm I wrote on the window in your dorm?” While this momentary piece of dialogue only serves to give the viewer the same kind of retrospect Zuckerburg’s feeling, I immediately flash-backed to that scene, and remembered it was only 20 minutes into the film. Now although it only had been an hour and a half ago for me, I had been completely convinced by Fincher and the rest of his crew that I had witnessed this entire modern-day fairy tale of business and corruption, and I had enjoyed every minute of it. That’s something hard to say about a lot of films. The Social Network is a powerhouse of a film; comprised of so much talent it might just spoil you from regular movies. The film takes us all the way back to the year 2003, where the smug yet brilliant Mark Zuckerberg (Jessie Eisenburg) lights the match on an explosive tech race by creating a website to rate the hotness of women at his college. The site blows up in popularity over night, and after reluctantly agreeing to help the Winklevoss twins (Armie Hammer) with a “Harvard Edition of MySpace”, he sets off on the next evolution of the social network, what we know now as “Facebook”. Tempers flare along the way and decisions are made that lead up to two separate multi-million dollar lawsuit between Zuckerburg and the Winklevoss Twins, along with Zuckerburg and his former best friend Eduardo Saverin. The film expertly cuts back and forth between the trials and the actual events leading up to them. There’s a ton in the film that’s done so well it makes it seem like Fincher’s been making films since he was in the womb, but part of what makes the film so flipping great is the group of people in front of the camera. Jessie Eisenburg leads the way through most of the film and perfects Zuckerberg’s jerk-ish nature, obsessive tendencies and acute paranoia. Although the jerk-ish nature of Eisenburg’s character can make it hard for an audience to connect, it’s easy to see his human nature throughout the film. He’s making decisions that he knows full in well are destroying his humanity and relationships, but at the same time helping him and his own company, and by the end of the film what you see is a shell of a man, an isolation of a human soul, and it’s pretty astonishing to see that character written in such a superb way. Come around early March, Eisenburg has a good chance of joining the elite ranks of some of the youngest men honored with the coveted award for Best Actor. Armie Hammer rules every scene he’s in by playing BOTH of the Winklevoss twins, and his spectacular job at playing both of the twins interacting with eachother and at times even arguing with eachother is so subtle you won’t even notice it. Brenda Song of Disney Channel fame does a fine job in a couple of scenes as Eduardo’s psycho girlfriend. I didn’t know they trained their actors so well over at Disney, if the trend continues we can look forward to a spectacular Cole Sprouse cancer comedy. Justin Timberlake, who comes in around the half-way mark, does a great job at playing the sleaze-bag of the movie, and Rooney Mara, although she only has two scenes in the film, is completely deserving of the praise being heaped upon her. The real star of the film though thankfully is Andrew Garfield, also known as the future Peter Parker for Webb’s 2012 adaptation. The guy oozes charisma and an awesome sense of confidence that could be the most believable part of the film, and definitely put my doubts to rest that this up-and-comer may just be getting some Academy recognition for one of his first roles. Just like Edward Norton and Brad Pitt walked in their paces before them, every scene that’s written so well in The Social Network is made that much better for having a fine crew of talented actors and actresses executing the lines. If that’s not enough, Trent Reznor of Nine Inch Nails fame does the spectacular score for the film, and it easily stands as one of the best of the year. I won’t delve too far into the tracks themselves, but Reznor and the editing crew definitely have a good sense of where certain tracks have just the right feeling for the scene. It’s a score not easily forgotten, and there are particular scenes that won’t let you forget it with pounding bass hits and infectious melodies.

I was a big fan of Fight Club whenever I got to see it earlier this year, and while I wasn’t as big a fan of The Curious Case of Benjamin Button, it’s undeniable that the guy has a serious knack for telling great stories. When I first heard the concept of making a film about the Facebook, I immediately assumed it was just going to be a quick cash grab. That might have been the case had another team taken on the job, but Fincher and his expert writer Aaron Sorkin craft an impeccable narrative. They take what could have been a mess of a story about what could have been a boring “fable”, and mold it into one of the year’s best stories that will leave you wondering around every turn what’s about to happen and how we end up in that trial room. “Why does Eduardo hate Mark so much?” “Why is Mark so bitter towards, well, everyone!” “What’s up with that one Winklevoss’ haircut?”-MOST of those questions are given slowly but surely by Fincher and Sorkin, slowly pulling the rope and leading you farther and farther in. It’s sort of hard to spoil a movie about the fate of the website I currently have in another tab (spoiler alert Facebook exists), and I’m not even going to attempt to or even try to encapsulate all the great themes of the film.

While Fincher’s film iterates the way our film looks at social situations in an age of blackberries and iPhones instead of written mail and actually talking on the phone, it’s themes are timeless. Isolation, betrayal, love, anxiety, the greater good, the fear of failure, the euphoria of success and how it can all come crumbling down are all themes effortlessly snatched up and put on display for the cinematic world to see within a two hour running time. The film gracefully transitions between the trials and the events that led up to them, and by the end of the film you’ve gotten this majestic sense of time to where you feel like you know the complete, tragic story, and you’re not even ready to leave the theater. While some may not consider the idea of a “Facebook movie” to be all that interesting, the end result surprisingly came out to be one of the most compelling, if not always factual, film events of the year, getting to see a master of storytelling tell a masterful story. Sure, it may not be all that accurate, and to be honest, I don’t care. A good movie’s a good movie, and they’re still telling the same story, even if some things are a little Hollywood-ized, although to tell the truth the film’s not as fictionalized as some make it out to be. When it came down to it it’s really a beautiful mold of a classic story within a new frontier, it’s like a cinematic hybrid. It’s the quirk of Juno meets the intrigue of The Bourne Identity, the board room fights of A Few Good Men but over intellectual property. Some have compared the film to classics like Citizen Kane, and to be honest they’re not far off. This is going to be a film that’s remembered for quite some time, and I’d be shocked if it didn’t win Best Picture come March. It also doesn’t hurt that Fincher has the time to put in some style for good measure. There’s a good bit of really effective comedy that works really well when the dialogue of hundreds of millions of dollars lawsuits isn’t rambling on, and the fact that Fincher paints a lot of the film in a gray-ish, bland tone is understated but is still effective. In my American Literature course I’m enrolled in now there’s a term we’ve been discussing, and it refers to when an author brings the finale of the film to reference all the film itself in a seemingly perfect way that “wraps up” the movie into a nice little package. Forrest Gump did this with the feather, The Princess Bride did it with the grandfather’s final line of dialogue, and Fincher does it in this film with an ending that leaves some glimmer of hope in a pretty desolate scenario. The Social Network is a magnificent movie. It speaks to our generation by not only giving a “origin story” to one of the biggest facets of our day-to-day life, but by also delving into some of the problems that people my age deal with. “How do I fit in?”, “Where am I supposed to do with my life?”, “How do I get people to like me and not ruin every single close relationship I have?” It doesn’t stop there, and that’s what sets it apart, it still combines that with an incredible cast and some true filmmaking genius. Don’t listen to my words though (he said at the end of the review), just go see this film. Even if you hate the actors, the director, whatever, see it for the commentary it has for society. If you hate society, see it for the film-making. It’s a complete package. I don’t say this very often, but there’s nothing much wrong with this movie, unless you’re going in not a fan of the idea of a Facebook movie and you also just so happen to be a person that doesn’t like good film. The Social Network is going to be a tough act to beat for the rest of the Fall, it’s an unforgettable masterpiece of film-making genius that is going to be on many people’s minds, and hopefully a lot of people’s Twitter feeds for quite some time.

]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-178660-Fincher_Crafts_a_Masterpiece_Dedicated_to_our.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-178660-Fincher_Crafts_a_Masterpiece_Dedicated_to_our.html Thu, 7 Oct 2010 05:11:20 +0000
<![CDATA[ StumbleUpon -- treasure hunter's necessity]]> Treasure hunter on the non-porn web?  StumbleUpon.com is a required tool.  Suffer from ADD or ADHD?  Use the site, you may realize it’s next Thursday and your like/don’t like lists of websites has reached 4 digits.  To make matters better and worse, it runs on pcs and iPhones and iPads.

iPad’s “genius” application finder recommended the app to me one Saturday morning.  It was 4 hours later before I got up to make coffee and it was already after noon.  But I had added 10 movies I’d heard of to my Netflix list and a score of photographers to both envy and hate because of their work (all of them are in my SU Like list).

The artificial intelligence (AI) engine SU uses is similar to Pandora Radio.  When you sign up you are given roughly 40 broad topics (music, movies, cooking, fitness, etc) and about 500 subtopics (movies à foreign, romantic, indie, etc).  It takes about five minutes to set your preferences.

Web version.  StumbleUpon is a nested browser.  Once you login, the SU toolbar is situated just above the webpages.  The first button is “Stumble.”  Once the site loads you have decision, sharing, and updating options. 

“I like it” and “[thumbs down].   Selecting “I like it” adds the site to your list of favorites.  The toolbar keeps a running tab of your favorites and you can click the “home” button and it will take you to a list of all the sites you’ve tagged as favorites.  The only drawback is that the list is always in chronological order and sorting based on the way the site is “tagged” will typically lead to incomplete lists.  From what I can tell the thumbs down option is largely personal—meaning you will not see that page again but can see one just like it and your negative response does not influence what other users like you will see.

Sharing:   As with nearly every site like this, you can share your discoveries on Facebook and Twitter.  You are also given the option of sending the link via email.

Members are part of the community and you can “follow” them in exactly the same way as on Lunch.com.  And, in the same way, you can comment on sites and add ones you discover.

 Application Version:  I think the iPhone version is a dollar but the iPad version is free.  The app is easily worth a buck.  The main difference from the pc version is that it runs outside of the device’s browser.  In order to get to the full website, you have to choose the option to launch it in the device’s browser.  This can be an annoyance if you want to explore the website further beyond just the page SU loads because it means exiting the app entirely then logging back in.  This is not a failing of the service or the application, just a current limitation of the devices.

Finally it is worth noting that you are being presented webpages not websites.  For instance, it is pretty common for me to get a page that is just one single photo instead of the site it belongs to.  This is neither praise nor complaint, just clarification.]]>
http://www.lunch.com/social_media/reviews/website/UserReview-StumbleUpon-213-1383373-174535-StumbleUpon_treasure_hunter_s_necessity.html http://www.lunch.com/social_media/reviews/website/UserReview-StumbleUpon-213-1383373-174535-StumbleUpon_treasure_hunter_s_necessity.html Tue, 5 Oct 2010 18:40:52 +0000
<![CDATA[ 4.5 Stars for this well-acted, well-writen film about the jerks who founded Facebook]]>  
However, as the difficult to like Zuckerberg, Eisenberg takes Aaron Sorkin’s sharp, almost preternaturally smart dialogue and knocks it out of the park.  Zuckerberg, as presented here, is deeply unlikeable, because he’s the smartest guy on campus but also deeply insecure.  He speaks his mind, which is often unpleasant…because he does so in the most condescending ways possible.  He doesn’t intend to be a jerk…but he doesn’t intend NOT to be either.  Eisenberg fires on all cylinders here…and it was a blast to watch.
 
Equally exciting was to enjoy virtually all the other performances as well.  Most sympathetic was Andrew Garfield as Eduardo Saverin, the CFO of Facebook…and Zuckerberg’s only true friend.  His Saverin comes across as slightly fussy and old-fashioned…but with sincere motives and a heart-on-his-sleeve attitude towards business.  It’s an attitude that we admire, even as we see it is so totally wrong for the high paced business of the not so distant past when Facebook sprung into being at the height of our economic success in the early 2000s.  He believes that friendship and honesty mean something…and is run over because of it.  The guiltiest pleasures came from Justin Timberlake as Sean Parker, the founder of Napster.  He’s a high-flying huckster.  A womanizer and charmer…clearly super smart and marketing savvy…but he also oozes insincerity.  Timberlake must now be considered a full-blown actor…not just a charming performer of self-effacing sketches on SNL.  He utterly steals the scenes he is in…and he has no compunction about being even more unlikeable than Zuckerberg.  While the performance is not exactly a revelation (it doesn’t stretch him THAT much)…it can’t be ignored or laughed-off either.  I also enjoyed Armie Hammer as the Winklevoss Twins…some of the folks from whom Zuckerberg allegedly stole the idea of Facebook.
 
THE SOCIAL NETWORK essentially tells the story of the development of Facebook.  It works on a big, social commentary stage…showing us WHY the human race seems to be wired to embrace such a “network.”  If you explain to someone what Facebook is…it sounds trite and self-serving.  But in reality, it has woven itself into the fabric of society.  But THE SOCIAL NETWORK is about personal disappointment, achievement, betrayal and entitlement.  If Spiderman was supposed to know that “with great power comes great responsibility”, someone needed to tell Zuckerberg that with great intelligence comes great responsibility.  He’s like a super-hero of coding.  But he’s a villain when it comes to dealing with others.  We see strong friendships collapse, partnerships fray and desires corrupt. 
 
Fincher, over the years, has shown himself to be a director of great style.  Certainly in works such as SEVEN, FIGHT CLUB & PANIC ROOM, his style has enabled him to overcome stories that wouldn’t have worked in less technically skilled hands.  And he’s had a knack for casting just the right folks to help him out.  But those movies were entertainments…a story about a serial killer, a home invasion and a group of guys who beat each other up (yes, I know some think FIGHT CLUB had social commentary to offer…but that commentary was not exactly new and original…just presented in a new and original way).  With ZODIAC, Fincher tackled a true story that sprawled across years and personalities.  It was very well made, but was also often turgid and needlessly focused on miniscule details.  With THE SOCIAL NETWORK, Fincher has polished his craft.  It always moves fast.  It focuses on details (such as Severin & Zuckerberg talking about algorithms), but with such verve and authority that it never bores.  It follows a true story, but with the rhythms of fiction.  And Sorkin, whose writing often makes me think this is what Neil Simon scripts would have sounded like if he’d written political stories instead of romantic comedies, has actually wrestled this story into a compelling package.  His writing always makes everyone sound much smarter than anyone is in real life (just as Simon made folks sound FUNNIER than anyone is in real life)…but here, he’s got characters that we actually believe COULD talk this way.
 
I wasn’t sure I would like this film.  I don’t use Facebook myself (yet) and I just wasn’t convinced I could like a film all about the rich brats who invented it and then squabbled about it.  But after enjoying the excellent script and near Oscar caliber performances…I left knowing I’d thoroughly enjoyed one of the best films of the year thus far.]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-173093-4_5_Stars_for_this_well_acted_well_writen_film.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-173093-4_5_Stars_for_this_well_acted_well_writen_film.html Mon, 4 Oct 2010 20:43:49 +0000
<![CDATA[ Can't Make A Few BILLION Without Making A Few Enemies...]]> “The Social Network” is a film directed by David Fincher with script by Aaron Sorkin; the film is based on the book by Ben Mezrich called “The Accidental Billionaires“. “Social Network”. God, how those words now mean quite a lot to a great many number of people these days. Right now, I am posting a review on a “social networking” site called lunch.com about a film that portrays the beginnings of one of America’s most famous “social sites” called “Facebook”. You would not believe the story behind how the idea came about and how “Facebook” became a multi-billion dollar company.

What births an invention? Is it necessity or creativity…is it something that has become inspired by need? Well, in the case of Mark Zuckerberg (Jesse Eisenberg) it may have been one birthed out of anger and frustration. After he had been dumped by his girlfriend (Rooney Mara), Mark opens up a few beers and starts blogging; later on, he hacks into data bases and makes a small website called “Facesmash.com” that allows female students to be rated according to their physical appearance. Well, after Mark gets the attention of school authority figures, Mark slowly evolves the idea that will make him the youngest billionaire in the world.

                Rooney Mara as Erica and Jesse Eisenberg as Mark Zuckerberg in "The Social Network."

                Andrew Garfield as Eduardo Saverin, Joseph Mazzello as Dustin Moskovitz, Jesse Eisenberg as Mark Zuckerberg and Patrick Mapel as Chris Hughes in "The Social Network."

“THE SOCIAL NETWORK” is a film about connections and maybe of human reaction and emotions. The viewer will see Mark Zuckerberg as someone so incredibly intelligent who happens to be in the right place at the right time. Human connections vital to any form of success, the right interaction and reaction births the right opportunity and emotion drives some of the film’s premise through with an introduction of jealousy and greed. Once you see, Zuckerberg’s idea taking off faster than anyone could expect, everyone wants to be in the bandwagon. His best friend, Eduardo (Andrew Garfield) becomes jealous of his success and how he started hooking up with different connections like the former founder of Napster (Justin Timberlake) and fears for his part in the company. The Winklevoss twins (Armie Hammer in dual roles) lay a claim that they had the idea that Zuckerberg had evolved and used it for his own gain. Jealousy, greed and anger always go hand-in-hand. Seems like everyone wants a piece of the pie that Mark had created.

                  Andrew Garfield as Eduardo Saverin and Jesse Eisenberg as Mark Zuckerberg in "The Social Network."

                 Andrew Garfield as Eduardo Saverin in "The Social Network."

                Andrew Garfield as Eduardo Saverin and Jesse Eisenberg as Michael Zuckerberg in "The Social Network."

The film begins with Mark Zuckerberg being dumped by his girlfriend, then he is shown in an arbitration, talking about things that had happened. The film has a lot of flashbacks and it actually makes it the main focus of the film. The film draws the viewer into the story at a very nice pace and kept quite strong through the cleverness of its dialogue and Fincher’s careful hand in the direction. The film makes its points quite well, and never does point an accusing finger at any of the opposing parties. Fincher handled the narrative quite well while giving the details according to Zuckerberg, the Winklevoss’s and Eduardo’s points of view. I also loved the way Fincher handled the visuals and the execution of the sequences as illustrated in several scenes; one can see the anger, the frustrations and the disappointments of each character in the film when the people in a room are talking about the flashbacks as they were happening.

                Justin Timberlake as Sean Parker and Jesse Eisenberg as Mark Zuckerberg in "The Social Network"

               Jesse Eisenberg as Mark Zuckerberg, Brenda Song as Christy and Andrew Garfield as Eduardo Saverin in "The Social Network."

               Brenda Song as Christy Lee in "The Social Network"

The dialogue in the film is actually one of its main aces as Sorkin makes each exchange realistic and strong without becoming either too funny and/or dramatic. Eisenberg needs to be commended for becoming quite convincing in his deliveries of his lines. You see him as an incredibly intelligent individual with little social relationships; he may seem a little alienated but he does have a best friend in the person of Eduardo, who is nicely played by Garfield; he provides the finances while Zuckerberg has all the technical abilities. Much of the film then evolves into a picture that tells of the story behind “Facebook” as they hook up with Sean Parker who is then played quite well by Justin Timberlake much to my surprise. I am sure that some scenes have been a little exaggerated to generate entertainment; but for the most part, Fincher makes the film feel very real because of his careful use of emotions.

There has been several films that have portrayed the ‘rags to riches’ scheme of things, and even more so films about greed and jealousy. “The Social Network” is another such film; it tells of one man’s ascendance to fame and fortune and as nature insists there will be a few bumps along the way. Fincher has crafted a well-executed biopic that portrays one’s losses and many gains through one‘s connections that came at the right time that presented the right opportunity. The only weakness I could see was the minor Hollywood-rendered final scene which was obviously added in to pitch a question as to how the first scene affected Zuckerberg. I guess no man is an island and deep inside, everyone just wants to fit in; even if it means creating a virtual cargo.

Highly Recommended! [4 ½ Out Of 5 Stars]
This Review is a Movie Hype Community Exclusive









                      

 

]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-172415-Can_t_Make_A_Few_BILLION_Without_Making_A_Few.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-172415-Can_t_Make_A_Few_BILLION_Without_Making_A_Few.html Sun, 3 Oct 2010 21:58:26 +0000
<![CDATA[ Black Sheep likes The Social Network]]> Written by Aaron Sorkin
Directed by David Fincher
Starring Jesse Eisenberg, Andrew Garfield and Justin Timberlake

Mark Zuckerberg: There is a difference between being obsessive and being motivated.

With over 500 million members worldwide, Facebook has come a long way since it was just a little social networking site kicking around a few prestigious colleges in the United States.  In fact, I remember quite vividly when I first heard about it.  It came out of nowhere and suddenly everyone I knew was asking why I wasn’t on Facebook yet.  I actually held out.  I had done Friendster and Myspace.  Why did I need this new network to come into my life so I could feign the idea of closeness with people I had neither seen nor thought of for years?  For days, I cursed it to anyone who would listen.  This made it particularly difficult when I actually joined Facebook a few weeks later and started inviting all the people I had complained about it to, to be my friend.

THE SOCIAL NETWORK, or what is affectionately known as “The Facebook Movie”, is not about a bunch of bored office workers or late night loners wasting hours of their lives on Facebook.  That’s about all it isn’t about though.  Screenwriter, Aaron Sorkin, has taken the real life story of how Facebook came into existence and turned it into something so much more revealing about human nature.  By walking us through the two lawsuits that Facebook co-creator, Mark Zuckerberg (Jesse Eisenberg), was served as a result of how he went about co-creating Facebook, Sorkin is able to comment on everything Facebook touches on, directly or indirectly.  Suddenly, a factual account of a civil law suit is able to expose America’s class system as still going strong, our universal fascination with gossip and popularity and the increasingly blurred difference between public and private statement.  Even the inclusion of the lawsuits themselves denounce an American fascination with suing to get even, even when that means suing your best friend.

Fortunately for Sorkin’s ambitious script, David Fincher helms THE SOCIAL NETWORK and I really want to add him as my friend again after THE CURIOUS CASE OF BENJAMIN BUTTON made me hide him from my news feed.  (Kidding, David Fincher is not my friend in any capacity).  Fincher has this one though.  He has an incredible awareness of the implications being made by the actions and accents the perfect moments to prove the points subtly and effectively.  He also drives brave, brazen performances from his three young stars.  Justin Timberlake shows dramatic depth as Sean Parker, the creator of Napster.  Andrew Garfield finally shows me why I should give him any notice as Facebook co-creator, Eduardo Saverin.  And Eisenberg, an actor that is oft criticized for being one note, takes what is now his signature whip of a tongue and infuses it with a strong sense of character and understanding.  He plays Zuckerberg as an unstoppable force, driven by a deep-rooted self-hatred.  You want to hate the guy yourself but Eisenberg makes it so you think twice before you do.

One of my original arguments for not joining Facebook was that I thought it enforced a horrible falsehood.  People could remain close virtually and keep up with loved ones without making any actual effort to be a real part of their lives.  It would drive us further apart while making us feel like we were getting closer.  THE SOCIAL NETWORK proves me wrong though.  This fantastic and fascinating piece of filmmaking will unite us all through the one thing all 500 million of us can relate to, our love/hate relationships with Facebook.  And by breaking it all down, he manages to find the heart behind the screen.

Thanks for reading.
For more Black Sheep reviews,
just click the link below ...

blacksheepreviews.com]]>
http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-171763-Black_Sheep_likes_The_Social_Network.html http://www.lunch.com/social_media/reviews/movie/UserReview-The_Social_Network-213-1445381-171763-Black_Sheep_likes_The_Social_Network.html Fri, 1 Oct 2010 12:53:09 +0000
<![CDATA[ powerful, informative, and one of the best films of the year]]> Pros: Great cast and story.

Cons: None.

The Bottom Line: One of the best films of the year.

It’s hard to find anyone who doesn’t know about Facebook. On any given day, at least 250 million active users log on to Facebook and spend over 700 billion minutes per month updating their status, posting pictures or playing casual games. So dominant is this social network, the name itself is both a brand and a verb. Who would have thought that sharing inanities about what we’re currently thinking, eating, reading, watching with our friends would garner such interest? In the new movie The Social Network, director David Fincher sets out to show how, from the very humblest beginnings, Facebook became the juggernaut that it is today.

In 2003, after a debate and breakup with his girlfriend, fueled by his frustration at his exclusion from the social elite, Harvard undergrad and computer programming genius, Mark Zuckerberg, sits at his computer one night and changes the face of the internet. In just a few hours Zuckerberg, deftly played by Jesse Eisenberg, circumvents the firewalls and security of Harvard and creates a website that allows visitors to rate the ladies of the campus. Within a few hours, the thousands of hits crash the vaunted computer network of the university.

While Harvard staff was not impressed with his efforts, it certainly caught the attention of his fellow students, most notably the Winklevoss brothers, who seek out Zuckerberg with the intention of creating an exclusive website for Harvard students. While seemingly mulling over the proposal of the new site, Zuckerberg rapidly, and obsessively, develops his own. The early version of what would eventually become Facebook soon becomes a campus sensation, much to the dismay of the Winklevoss brothers.

Andrew Garfield plays Zuckerberg’s friend Eduardo Severin who funds Zuckerberg’s efforts. Facebook rapidly became the height of social hipness as its exclusivity widened to more colleges and universities. College students across the country created profiles and quickly spread news of the site simply by word of mouth. Or rather word of email. The success of Facebook soon gains the attention of Sean Parker, played by Justin Timberlake. Parker had risen to prominence as the creator of the popular file sharing site Napster and was eager to become involved with the growing success of Facebook. While Mark is fascinated and inspired by Sean’s slick style, Eduardo isn’t impressed and is highly suspicious of Sean’s motives as well as his shady reputation. As the trailers and posters have touted, you can’t get to 500 million friends without making a few enemies. Jealousy feeds insecurities that feed accusations that eventually lead to lawsuits.

Eisenberg is fantastic as the egotistical, neurotic, and highly intelligent Mark Zuckerberg, but the true breakout performance of the film has to be that of Andrew Garfield, who has been cast to play Spiderman in the next trilogy of the very popular film series. The British actor who was born and raised in Los Angeles has an understated charisma and appears very capable of becoming a leading man. He infuses Eduardo with class and humanism as he tries to be the friend Zuckerberg doesn’t think he needs.

The film is told largely through flashbacks during a deposition hearing between the parties involved in the lawsuits. Director Fincher skillfully allows his characters to drive the film, letting the story unfold in telling scenes, giving the characters ample room to shine without becoming preachy or resorting to grandstanding.

The characters, despite their flaws, do come across as very believable and sympathetic, even though it’s difficult to imagine going from students to inventors of a pop culture phenomenon, to billionaires in just a few short years. Very few corporations that become dominant in their industry do so without critics, challengers, and those that claim they were responsible for whatever success a company gained.

While The Social Network does not overtly place blame, the light it shines on Zuckerberg isn’t altogether flattering. Surprisingly, the film does not go to the extreme with tech talk. It instead focuses on the relationship between the characters and how they handled the drastic and sudden changes in their lives brought on by a simple program called Face Mash, which became the basis for Facebook.

Strong supporting work in the film combined with the great performances of the lead characters makes The Social Network”a very solid and entertaining film that, for my money, is one of the better films of the year.

While it would be easy to jump to judgment and brand many in the film as egotistical rich people who should be grateful for what they have, I remembered that absolute power corrupts absolutely and I wondered just how well any of us in the audience would react if we were ever faced with a similar situation.
Four stars out of five

Recommended:
Yes

Movie Mood: Serious Movie
Viewing Method: Press Screening
Film Completeness: Looked complete to me.
Worst Part of this Film: Nothing]]>
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http://www.lunch.com/social_media/reviews/d/UserReview-Quick_Tips_in_Communities_on_Lunch-213-1442777-166524-Get_a_thought_out_review_it_later.html http://www.lunch.com/social_media/reviews/d/UserReview-Quick_Tips_in_Communities_on_Lunch-213-1442777-166524-Get_a_thought_out_review_it_later.html Mon, 27 Sep 2010 04:43:04 +0000