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OpenTable (NASDAQ: OPEN) is an online real-time restaurant reservation service founded by Chuck Templeton in San Francisco, CA in 1998. Reservations are free to end users; the company charges restaurants monthly and per-reservation fees for their use of the system. In 1999, the website began operations serving a limited selection of restaurants in San Francisco, since, it has expanded to cover restaurants in most U.S. states as well as in several major international cities.
OpenTable allows users to search for restaurants and reservations based on parameters including times, dates, cuisine, and price range. Users who have registered their email address with the system will then receive a confirmation email. Users can also receive OpenTable rewards points after dining; these points can be redeemed for discounts at member restaurants.
Now OpenTable diners can get free software from Apple Inc.'s App Store that allows them to find and book a dinner reservation anywhere in the United States and several other countries. This feature will allow diners to check the real-time availability of multiple restaurants in an area, get the restaurants’ location, make free, confirmed reservations, and then follow directions to the restaurant. They can also use the program to send the reservation information to their friends.
OpenTable provides restaurant owners with a comprehensive reservation management system. Subscribing restaurants utilize an Electronic Reservation Book (ERB) to...