Social Media for PR Professionals
Social media for PR and marketing professionals
Social Media

Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

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A Quick Tip by Linda0507

  • Mar 4, 2011
There are pros and cons. I use them to keep in touch with my family. My kids are always on there, so I can actually keep in contact that way. But sometimes you get people that you don't want to find you, able to.
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March 04, 2011
Exactly! It also allows people to add drama into their lives by misreading other people's statuses and taking them personally. I have a few friends that have been victims of this and it's really a bit silly. It's like High School but, on the Internet LOL....
March 04, 2011
I know what you mean. Who needs the drama? I know I don't. I just want to keep up with my kids. That's what makes me happy. :)
March 04, 2011
Exactly! That's why I love Lunch, you get to share what your passionate about and get positive feedback from others that may share the same passion- no drama on here :)
March 04, 2011
I'm extremely new on here, but I like it a lot. You are right, no DRAMA MAMAS. LOL
More Social Media reviews
review by . May 10, 2010
   Social media really isn't media in the way we typically use the word today in public relations and marketing. Social media are your friends, your colleagues and your customers. Instead of a newspaper where you can place an ad to reach an audience, social media pushes right into their lives. For all practical purposes, it is a direct tie to your friends and customers. Because of its intimacy people have a higher expectation of etiquette and relevancy. Just like you can't cold call a …
Quick Tip by . April 10, 2010
nice simple explanation :)
About the reviewer
Linda Hernandez Thixton ()
Ranked #8
I am a mother of four great children. I enjoy movies and all kinds of music. If you can't tell by now, my passion is motorcycles.
About this topic


Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have three components;

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media;

  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Print media, designed to be re-distributed.
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Social Media, Ugc, User Generated Content, Cgm, Consumer Generated Media


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