In 1938 Industrias Pampero, C.A., a distillery in Venezuela was established. This distillery is reputed to be the first distillery in Venezuela to set the high standards for which Venezuelan Rum is now famous for. The Pampero brand is now controlled by Diageo, one of the largest liquor companies in the world, and Diageo is responsible for marketing and selling the Pampero Rums Wordwide.
Here is an excerpt from my Review:
In the glass the rum is dark, rich and inviting. A quick swirl reveals moderate legs trailing down the glass and brings scents of brown sugar (baking) spices to the fore. Heavy dark brown sugar, underlain with caramel, cinnamon, nutmeg and spicy oak tannin present a luxurious bouquet to the nose. Hints of tobacco and and unfinished leather seem to come and go, and even a few tea leaves seemed scattered in the breezes. This is heady stuff.
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As usual I have included a cocktail Suggestion or two. Enjoy!!
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Pampero was created in 1938 by Alejandro Hernández, the son of a fisherman from Isla Margarita.
Pampero is credited for having set the initial standards for rum production in Venezuela, and was the first rum to be accredited ‘Añejo’, by the Venezuelan government. Alejandro Hernández later on joined the political life of the country, occupying the office of Governor of the Nueva Esparta state and even running for the presidency of the country.
Despite popular belief and its long tradition, Industrias Pampero, C.A. is no longer a Venezuela-owned company. After having been a part of United Distillers for some years, it is currently a division of Diageo, the world's largest liquor holding company.
Pampero rums have been awarded several international prizes, including the Gold Award Premium Category for several years, and most recently, the Best Rum at the prestigious 2007 San Francisco World Spirits Competition.Source: Wikipedia