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reviewed "Raise Your Hand for Chocolate Milk" .... January 24, 2010
posted in Eco-Babyz
Have you seen it? It's everywhere. I've seen it advertised on mom blogging sites and on television. Chances are you have too. I am talking about the Chocolate Milk marketing and advertising campaign …
reviewed Powerlines: Words That Sell Brands, G.... September 12, 2008
Powerlines: Words That Sell Brands, Grip Fans, and
The second half of "Powerlines" is a decent marketing primer on taglines -- how to recognize good ones and how to create them yourself. It's useful information for advertisers and marketers to know. But …
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