Soju is a popular alcholic beverage native to Korea. It's incredibly cheap and plentiful, throughout Korea, so it's the beverage of choice when gathering with friends for a meal of samgyepsol and other kinds of Korean barbeque. While people drink it all the time (any time!), I usually have it when I'm eating meat.
In flavor, it's similar to vodka. I've found it to be a bit sweeter than any vodka that I've had though, and it goes down incredibly smooth. When eating barbaque it's best to consume this beverage neat. Because it is so smooth, chasers are rarely needed. Sometimes though, it's nice to have this with a little bit of Korean Chilsung "cida" which is basically Korea's version of sprite.
If you're going out for "drinks," many people like to have soju cocktails instead. It's generally just an addition of some kind of mixer, peach, pomegranate and kiwi are particulaly tasty, and I prefer mine frozen. I generally drink Cham soju, which is specific to the Daegu region, but I honestly can't tell much of a difference in taste between the different brands.
If you get a chance to try this tasty beverage, give it a go. Cheers (건배)!
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