There are many reasons to be a fan of Chipotle. Let me count just a few of the ways...
Their usage of fresh ingredients
Their serving of Niman Ranch steak
Their serving of chicken raised without antibiotics or growth hormones
Their sensitivity to various food allergies
Their if-we've-got-the-ingredients-we-can-make-it attitude/policy
Their serving of of beer
Just when I didn't think Chipotle could possibly get any cooler, or that I could feel anymore love for them than I already did, they up and adapted technology and social media into their business. Since I'm a fanatic of both, that just made my heart pitter patter. You know what sent my heart into a frenzy though? Their awesome and incredibly informative iPhone application.
With just a few flicks of the finger, I can get their menu options described to me in detail. I can also read up on the company mission statement, philosophy, and practices, as well as look up Chipotle locations. Most important and impressive of all though -- I can order food from the app!
I simply set up a Chipotle account and save my info, including payment information, then I'm set to order to my heart's content.
You start out by picking a main course, either a burrito, taco, salad, or a bowl. Then you choose a main filling for it, either chicken, steak, pork, or veggie. Then comes the fun part -- picking all the other ingredients and condiments that you'd like in it, including salsa, cheese, sour cream, and guacamole, etc.
Another nice thing about the app is that as you're ordering, it tells you if any of the additions will cost extra, and if so, how much, all the while tallying up your cost. At the end of your order, you can add drinks and other sides. Then you mosey on over to the Chipotle from which you ordered from, cut the line and pick up your burrito/bowl/tacos/salad/what have you, all paid for.
The icing on the cake? How gorgeous this app is. On top of being informative and easy to use, it looks fantastic. Kudos to the developers.
You know where to find me at lunch today. With this app, though, I'll be in and out of the store so fast that you wouldn't even know I was there ;)
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About the reviewer
When I'm not Lunching, I'm a jeweler, and an all around, self-proclaimed web geek. My passions include social media, the interweb, technology, writing, yoga, fitness, photography, jewelry, fashion, … more
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Chipotle is an iPhone app which uses GPS information to determine the closest Chipotle Restaurant to your current location. The app also allows the user to order and pay for their meal using the app on their phone, so it will be ready to pick up when they arrive.