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The Twitter Book

A book by Sarah Milstein and Tim O'Reilly

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Excellent Introduction To Twitter

  • Mar 2, 2010
Rating:
+5
I use the Internet and I have a Twitter account. I didn't open an account until June 2009 and even then I was a bit skeptical about Twitter. I really don't need to know what Larry Smith ate for breakfast or that my neighbor down the street just went to the bathroom. However, I eventually realized and understood how valuable a tool Twitter could be and no longer view the medium in disdain. Much of this understanding came after I read THE TWITTER BOOK by Tim O'Reilly and Sarah Milstein.

THE TWITTER BOOK is written not only for people who have never heard of Twitter, but for those, like I used to be, who are interested in using the social networking tool but are a bit wary of it. I used the book for a several months after reading it; I kept it by my computer and used it as a reference tool.

The book is quite easy to read. It contains six chapters, each of which are filled with colorful illustrations, vivid screenshots, and helpful tips. The first chapter in the book describes how to open a Twitter account, what you can type, basic Twitter jargon, and where to go if you need help. The second, third, fourth, and fifth chapters all have to deal with how to accumulate followers, what trends are, programs to help you become a more prominent person in the Twitterverse, how to reply back to messages, the best things to retweet (RT), what you should share about yourself, and much more. The sixth and final chapter of the book is oriented towards those who want to use Twitter for business purposes and how to incorporate the tips, lessons, and strategies you've learned into improving your business presence in the on-line world.

THE TWITTER BOOK is easy to read and understand. It gives a solid foundation of the basics for new Twitter users, but if you've already been using Twitter for awhile, you probably won't find much use in THE TWITTER BOOK. If you're interested in Twitter or have just starting writing tweets and want to know more, I highly recommend THE TWITTER BOOK.

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More The Twitter Book reviews
review by . September 10, 2010
Twitter is one of the most dynamic and open social networking sites today. It is used by millions of people every day, which is pretty incredible for a site that allows you to only post 140 characters at a time. However, this apparent simplicity belies a very powerful online tool that can be used for a variety of purposes: keeping friends informed of your actions and whereabouts, finding out what your friends are up to, tracking news trends, finding information that even news sites have not yet …
review by . January 19, 2010
It probably comes as no surprise that Twitter usage grew 1,382 percent in just three years. It is a service that, once you understand it and its power, can become a part of your daily life. In more ways than just telling the world what you had for lunch. To help people understand that growth and to assist them with the use of Twitter, Tim O'Reilly and Sarah Milstein have authored The Twitter Book. This little book, all of 234 pages, can be read in one sitting. Or, more likely, kept at arms reach, …
review by . August 06, 2009
Like many people - probably millions of them - I've looked at Twitter, toyed with it, tried to figure out what the excitement is about and ignored it.     After reading this 230 page book on Twitter, I can't wait to get back to it.     Like Facebook, Twitter appears simple. But co-authors O'Reilly and Milstein explore all the features of Twitter, including a host of third-party resources that lend it tremendous power. It is truly amazing to see how potent …
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About this book

Wiki

This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.

Twitter Tips

1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.



2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?

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Details

ISBN-10: 0596802811
ISBN-13: 978-0596802813
Author: Tim O'Reilly, Sarah Milstein
Genre: Professional & Technical, Computers & Internet
Publisher: O'Reilly Media
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