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A Basic and Informative Introduction to Twitter for Business Purposes

  • Sep 15, 2010
Rating:
+5
Twitter has become one of the most prominent social networks, but it's much more than that. In the right hands it becomes a powerful business and advertising tool. Its apparent simplicity belies a rich and powerful architecture that is immensely flexible and capable of addressing a variety of personal and professional needs. It can help a small business connect with new customers and send a word out about its products. It can also help a well established business manage relations with its customers and affiliates, and give it a much more personal and intimate feel. However, exactly because of Twitter's simplicity it is not always clear what approaches and strategies to assume, and what sort of settings and interaction styles are the most appropriate for any given business. In this well written and insightful book Joel Comm aims to address exactly these sorts of issues and introduce Twitterers of all skill levels to the optimum online presence.

The book covers all the basics: setting up your Twitter account, choosing the right kind of layout and design, and the choice of your profile picture. It talks about ways of connecting with friends and potential customers. Most importantly, the book deals with ways of making your Twitter posts relevant and interesting so that people would want to follow you. It also discusses how to drive traffic to your website through Twitter, and the optimum amount of advertising that your followers would appreciate. All these tips are something that you may be able to discover on your own if you are patient enough and willing to learn from your mistakes, but it's very useful to have it all presented in the format of easily navigable book. That way you will hopefully not have to make too many mistakes in your approach to Twitter.

A few topics in the book that are beyond Joel Comm's expertise have been written by experts in those matters. These include the integration of Twitter with some advanced programming tools and the legal aspects of posting things on Twitter. Twitter provides its own set of programming tools (known by the acronym APIs) and as such it is one of the most open online social platforms around. This topic, however, will probably be of the interest only to the more advanced users, so this book only gives the bare-bones overview of further possibilities for those who are ambitious enough to use them. Legal aspects of Twitter, on the other hand, are probably relevant for most users. The book mentions a few possible issues where users could come in touch with law, including posting copyrighted material and libeling individuals or organizations, as well as the slim but real chance of being a victim of identity theft through Twitter. Hopefully, with just enough common sense most people will never have to deal with any of these unpleasant scenarios.

Overall, this is a very interesting and informative book that will be useful to anyone who is serious about extending and improving their online business presence.

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review by . September 09, 2010
Twitter has become one of the most prominent social networks, but it's much more than that. In the right hands it becomes a powerful business and advertising tool. Its apparent simplicity belies a rich and powerful architecture that is immensely flexible and capable of addressing a variety of personal and professional needs. It can help a small business connect with new customers and send a word out about its products. It can also help a well established business manage relations with its customers …
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Bojan Tunguz ()
I am a benevolent rascal. I love lounging in bed on a Sunday morning. Rainy days make me melancholy, but in a good kind of way. I am an incorrigible chocoholic. I hate Mondays, but I get over it by Wednesday. … more
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About this book

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Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Twitter Tips from the Author
Driving Followers to the Mall

Look through my timeline, and you’ll see lots of different kinds of tweets. You’ll see links to my blog posts. You’ll see replies to my followers. You’ll see my opinions on politics, gaming, and social media. You’ll even see the odd quote that I’ve thrown in for fun and to spark some ...

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Details

ISBN-10: 0470563362
ISBN-13: 978-0470563366
Author: Joel Comm
Genre: Business & Investing, Computers & Internet
Publisher: Wiley
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