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Fast Journalism

  • Aug 12, 2009
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Fast Company is a magazine that focuses on recent trends in business and technology from a very socially-conscious point of view. The design and format of the magazine are very appealing, and before I subscribed to it I would regularly browse it at "Borders" or "Barnes and Noble." Since I am a gadget freak, the section on the latest products and tools was always one of my favorites. The magazine tends to focus a lot on the persons behind the headlines, regularly profiling many of the industrial movers and shakers. Oftentimes, however, persons that they choose to profile are of dubious distinction at best, and the articles about them have a very strong puff-piece feel to them. On top of that, the companies seem to be eager to ascertain their socially-conscious bona fides by appearing in a positive light in this magazine, so there is also a strong sense of articles coming across as if written in conjunction with corporate PR machines. Nevertheless, the quality of writing for the most part is pretty high, and there are many interesting and stimulating stories that are worthwhile reads.

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review by . March 10, 2010
Fast Company is a solid magazine that leans nicely on the business of design rather than specific tactics.  The publication's website is fresh, up to date, and all over the place in a good way.  It's a solid read for UXA's looking to spread their mental wings and break from the minutia of day-to-day tactics.     
Quick Tip by . March 30, 2010
posted in Business Matters
Excellent magazine to keep abreast of all that's happening with regards to innovative companies. Must Read!
About the reviewer
Bojan Tunguz ()
I am a benevolent rascal. I love lounging in bed on a Sunday morning. Rainy days make me melancholy, but in a good kind of way. I am an incorrigible chocoholic. I hate Mondays, but I get over it by Wednesday. … more
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Fast Company has been dedicated to covering the latest cutting-edge developments in the business world. With a unique focus on the emergence of design and the ever growing culture of sustainability Fast Company continues to advise and inform its readers in a way unlike any other magazine. It transcends the boundaries of normal business conventions by showcasing organizations and individuals who impact the world through creative ingenuity.
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