Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

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Praise for Branding Yourself "Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job."–Dan Schawbel, #1 International … see full wiki

Tags: Books, Business, Social Media, How To

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Branding Yourself

Sep 12, 2011

by trbrady

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When you are interacting on Facebook or tweeting your buddies, what image are you portraying? Do you stand for something specific and express your best qualities or do you randomly put out information that could come back and haunt you?

No matter whether you work for someone else or own a business, it's important that your actions (including online content) reflect who you truly are and what you want others to know about you. Branding Yourself takes you through the process of defining your brand and then using social media to promote and strengthen that brand.

Branding Yourself is presented in a semi-informal way, almost as if the authors are tweeting and conversing online. It's a great example of real meaningful conversations that engage readers. I hope newbies take note. Far too often, when people are introduced to social media they try to strong-arm their way trying to reach as many people as possible but providing very little value. It's rather like those annoying guys at conferences who think that the aim is to get rid of a pile of business cards.

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