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Excellent Handbook for Social Media Marketing

  • Sep 30, 2010
Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks and real-world case studies that show how you can use social media to increase your company's online visibility and Web traffic and win over online influencers. Regardless if you are familiar with social media or just beginning to enter the waters of this daunting ocean of sites such as Facebook, Youtube, Twitter, Digg, Myspace, Flicker, and all the others, this book will guide you through the waters and help you steer a course to effective online social media marketing.

The book begins with a short introduction that explains a bit about the book and who it is for. It then goes into chapter one which describes just what social media is. This is a great introduction regarding the explosion of sites now called social media and how the communities formed. Chapter two delves into RSS feeds and readers, Blogs, and how to get ready for social media.

Next, in chapter three, the authors provide a lot more information about blogging and interacting with blogs that others write. The fourth chapter focuses on netiquette, or as the others say, Miss Manners for the Web. I thought this was a very important chapter, because if you don't follow the acceptable rules of social behavior on the Internet, your efforts at marketing will surely fail.

Chapter five focuses on devising your pitch, while the next chapter shows you how to measure your success and monitor the Web. The authors provide a lot of useful resources and tools that you will be able to use. The next couple of chapters discuss the risks involved with social media and damage control in the digital age.

The next chapters focus on some of the most popular social media sites and how a person can use them for marketing purposes. These chapters are great for people that have not used these sites yet, and the authors help you understand how they fit in an overall marketing strategy. Even if you are familiar with these sites and using them, there is good information in these chapters. They include: Does MySpace Still Matter?, Understanding Facebook, Video Marketing with You Tube and Other Video Sharing Sites, The Twitter Revolution, and The Power of Crowds: Understanding and Participating in Online Communities.

There is a lot of information in this text. After reading it, I'll now go back and use different parts of the book depending on what I'm working on. I also like the philosophy the authors put in the book, because I agree with them that this philosophy will be important regardless of how the social media sites and programs change and evolve. The authors also provide a short recommended reading list of books, blogs and websites.

If you are wanting help navigating the waters of social media marketing, Friends With Benefits is a great resource and handbook to help you along.

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September 30, 2010
Nice review Alain.
October 03, 2010
More Friends with Benefits: A Socia... reviews
review by . November 30, 2009
I know that I should do more social media marketing for my own business. I do some, but I don't really do all that I could.    The reason is that I have a distaste for spammy marketing. You know, "get 4 gazillion Facebook followers!" and all that sort of thing. The sleazy Internet marketers have really turned me off.    On the other hand, I am reminded of a young women who does Tweets for a few local businesses here. She announces restaurant specials, provides …
About the reviewer
Alain B. Burrese ()
Alain Burrese, J.D., is a writer, speaker and mediator. He delivers a powerful keynote called Discover Your Warrior's Edge which is a motivational presentation on making things happen with honor and … more
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About this book


The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

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ISBN-10: 1593271999
ISBN-13: 978-1593271992
Author: Darren Barefoot
Genre: Marketing
Publisher: No Starch Press
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