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Good way to get started on a cohesive marketing strategy for your small business...

  • Oct 26, 2010
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I got the opportunity to read and review How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business by Wendy Kenney this weekend, and it's a very good handbook for small business marketing. The reason I say "small business" is that most of these techniques cost little or nothing to utilize, and the returns can be quite high. Businesses of any size could (and should) be doing these things, but generally it's the small operator with little excess cash flow who is struggling to be heard in the market, and that's where the book focuses.

Contents:
Section 1 - Back to the Basics - Building Your Business Marketing Plan: Who's Your Ideal Customer?; Give 'Em What They Want, When They Want It; Girls (and Boys) Just Wanna Have Fun - Adding Value to the Experience; How to Reach Your Ideal Customers Now That You Know What They Want; Getting Customers Is Easy with Your Marketing GPS; The Big Marketing Mistake Business Owners Make and How to Avoid It
Section 2 - Social Media Marketing: How to Use Social Media to Build Buzz for Your Business; Knowing Where to Begin; Your Social Media Marketing Strategy; How to Use Twitter Effectively; How to Use Facebook Effectively; Your Website, the Doorway to Success; Blogs - From Yellow Pages Ads to Diaries; Get Listed and Get Results!; How to Get 9,000 Visitors on Your Website or Blog in Just One Day; Video Marketing - What's the Big Deal?
Section 3 - Publicity: 15 Ways to Generate Successful Publicity; Put Your Knowledge in a Book; Hold a Contest; Celebrate a Special Holiday or Create Your Own; How to Write a Press Release That Works; Sponsor a Good Cause; Give Away Free Samples
Section 4 - Relationship Marketing: It's Who You Know; The One Marketing Tool That Explodes Your Profits - Guaranteed!; How to Profit from Association Memberships
Section 5 - Where We're Headed: Mobile Marketing - the Future of Marketing Is Here
Appendix A - Twitter Resources; Appendix B - Monitoring Resources; Appendix C - Blogging Platforms; Appendix D - Directories; Appendix E - Press Release Websites
About the Author - Wendy Kenney

Kenney packs a lot of information in a relatively few number of pages. I've read entire books devoted to just one of the topics listed above. There are pros and cons to that. The good thing is that for someone who is just getting started on something like Twitter or Facebook, you won't get bogged down in the minutiae. On the other hand, there are a number of nuances to these tools that can't be covered in just a few pages, and thus you risk making some mistakes along the way. But I'd contend it's generally better to get started and make a few mistakes, rather than do nothing for fear of not being perfect.

If you already have a background in social media tools like blogs and Twitter, you will probably know most of the information in section 2. But even though I fall firmly into that category, there were still a couple of ideas I gleaned from the material. I would also venture to guess that there are plenty of other things to learn in the other sections (I know I certainly did). With Kenney's upbeat and positive style, the chapters are easy to absorb and apply to your own situations.

Bottom line, How to Build Buzz for Your Biz is a good choice for getting started on a cohesive marketing approach for your small business. And even if you think you know all this already, you'll probably still pick up an idea or two that would more than pay for the cost of the book.

Disclosure:
Obtained From: Author
Payment: Free

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About the reviewer
Thomas Duff ()
Thomas Duff, aka "Duffbert", is a long-time member of the Lotus community. He's primarily focused on the development side of the Notes/Domino environment, currently working for a large insurance … more
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About this book

Wiki

"If you're a small business owner looking for practical and inexpensive marketing strategies that will catapault your business to the top of the charts, then this book is for you! It's packed full of powerful small business tactics that will generate a huge buzz, and get you noticed. Bottom line - this book Rocks!"
Craig Duswalt, Professional Speaker, and Creator of the Rockstar System for Success

You will discover:
  • How to Find and Attract New Customers Through Social Media
  • 5 No Fail Steps to Getting New Customers
  • How to Get 9,000 Visitors to Your Website in One Day -
  • 7 Powerful Low Cost and No Cost Marketing Strategies
  • The One Marketing Tool That Will Explode Your Profits-Guaranteed!
  • Creative Contest Ideas That Will Capture Attention
view wiki

Details

ISBN-10: 0984403418
ISBN-13: 978-0984403417
Author: Wendy Kenney
Publisher: 23 Kazoos

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